Business Details
Emergency
services
Award-Winning Marketing & PR Agency in Madison, WI
The Creative Company is a full-service marketing and public relations agency dedicated to building brands through strategic storytelling and innovative solutions. With expertise in crisis communications, media training, and digital marketing, we help businesses streamline their efforts and achieve measurable results. Our team combines SEO, content creation, and brand strategy to deliver cost-effective alternatives to in-house teams. Recognized for our award-winning approach, we specialize in transforming brand visibility through 24/7 media monitoring and targeted lead generation. Our deep industry insight ensures clients maintain credibility and competitiveness in dynamic markets.Founded by Laura Gallagher, a nationally recognized leader in marketing strategy, we bring decades of combined experience from former roles in news production, PR agencies, and corporate communications. Our commitment to transparency and client-centric service has earned us certifications as a Woman-Owned Business Enterprise and Small Business Enterprise. We serve clients nationwide, offering agile strategies that adapt to evolving business needs while maintaining a focus on ethical practices and community impact. Our portfolio demonstrates success across diverse industries, including nonprofit organizations, educational institutions, and local businesses.
Services
Public Relations
Crisis Communications
Media Training
Visual Storytelling
Corporate Branding
Website Design
SEO
Digital Marketing
Lead Generation
Video Production
Highlights and features
- We offer 24/7 media monitoring and crisis response expertise
- Our team includes former news producers and PR specialists
- We implement a proprietary Heros Journey brand positioning process
- We provide seamless integration of SEO, content, and PR services
- Our CEO is an SBA Women in Business Champion of the Year
Associations and certifications
- Woman-Owned Business Enterprise (WBE)
- Small Business Enterprise (SBE)
Services
Public Relations
Our public relations services combine media relations, crisis management, and strategic communications to build brand credibility. We offer 24/7 media monitoring and proactive outreach to maintain positive media relationships. Our team includes former journalists and PR specialists with deep industry connections.
Crisis Communications
We develop comprehensive crisis response strategies to protect brand reputation during emergencies. Our certified experts provide real-time media guidance and message development. Services include holding statement preparation and stakeholder communication planning.
Corporate Branding
Our Heros Journey process identifies core brand values and creates consistent messaging across all platforms. We develop brand positioning strategies that drive market differentiation and customer loyalty through visual and narrative elements.
Visual Storytelling
We create compelling video content using professional production equipment and creative direction. Our services include brand storytelling, product showcases, and marketing videos that engage audiences across digital platforms.
Website Design
Our website design services focus on creating high-performing, conversion-optimized digital experiences. We combine SEO best practices with user experience design to build websites that evolve with business needs while maintaining security and performance.
People
Laura Gallagher
President and Founder
Award-winning marketing strategist and author of #180in120. Recognized as SBA Women in Business Champion of the Year and Wisconsin Trailblazer. Leads strategic direction and brand development initiatives for clients.
Kevin Nelson
Senior Communications Strategist
Former Seattle PR professional with experience at Porter Novelli. Specializes in media relations and crisis communications. Holds mass communications degree from University of Wisconsin-Madison.
Tyler Grimh
Director of Cinematography
Award-winning videographer with military service experience. Specializes in documentary-style marketing videos. Co-owns ALIGN wellness company and brings technical expertise to visual storytelling projects.
Cassandra DeGuide
Public Relations Account Executive
Former broadcast journalist with Edward R. Murrow Award-winning experience. Specializes in crisis communication and media outreach. Holds journalism degree and PRSA crisis communication certification.
Hallie Heuser
Visual Content Artist
Graphic design expert with BFA from Mississippi State University. Combines web design and digital marketing skills to create cohesive brand visuals across multiple platforms for clients.
Questions
What industries do you specialize in?
We work with diverse clients including nonprofits, educational institutions, local businesses, and national organizations across various sectors.
Do you offer crisis communication support?
Yes, our team provides 24/7 crisis response services including media monitoring, message development, and stakeholder communication planning.
How do you approach brand development?
We use our proprietary Heros Journey process to identify core brand values and create consistent messaging across all platforms.
Can you handle both strategy and execution?
Yes, we provide comprehensive services from strategic planning to creative execution across all marketing and PR initiatives.
What makes your agency different?
Our team includes former journalists and PR professionals who combine industry expertise with creative execution under one roof.
Do you work with remote clients?
Yes, we serve clients nationwide while maintaining our Madison, WI headquarters and local community connections.
Reviews (6)
Samantha Dennis
Oct 21, 2021
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Positive:Professionalism,Quality,Responsiveness
The Creative Company has been an invaluable asset to our organization. Their expertise, creativity, responsiveness, and excellence has allowed us to do more than we previously thought possible (especially as a smaller, non-profit trade association). We look forward to our continued partnership!
The Creative Company has been an invaluable asset to our organization. Their expertise, creativity, responsiveness, and excellence has allowed us to do more than we previously thought possible (especially as a smaller, non-profit trade association). We look forward to our continued partnership!
Mike Collins
Nov 05, 2020
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Positive:Quality
The Creative Company is a wonderful partner for my business. They help us share our story and keep us growing. And their whole team is not only professional and highly skilled, but a joy to work with!
The Creative Company is a wonderful partner for my business. They help us share our story and keep us growing. And their whole team is not only professional and highly skilled, but a joy to work with!
Amy Basken
Sep 29, 2020
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TCC saw us through one of our biggest marketing challenges - an organizational name change. They were incredible as they assisted with development and execution of a strategic plan that included multiple different stakeholder groups an accelerated timeline and a few unanticipated speed bumps. Their thoughtful, intelligent, passionate and humorous approach to hard work made the entire experience wonderful. Look forward to working with them, again, soon!
Kate M. W. Cooley
Sep 26, 2020
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We hired The Creative Company for a short-term, specific web development project and had a great experience! Our particular project involved Authorize.Net, Gravity Forms, and WordPress. We specifically worked with Craig. We had a video chat with him at the start of our project. He asked great questions and left us feeling confident that he understood exactly what we needed. During the course of the project, he regularly communicated with us and was very quick to respond to our questions. In the end, the work completely met our expectations and stayed exactly on budget. There were no surprises.
Gail Sumi
Oct 30, 2019
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Adding a video to the plans for the transition from one CEO to another of the League of Wisconsin Municipalities Mutual Insurance company was a last minute idea. Thanks to the Creative Companys excellent staff for providing their expertise to guide the messaging and manage the projects short timeline efficiently. They delivered an excellent video that conveyed our message with heart.
Douglas Fearing
Sep 26, 2019
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We've use The Creative Company for several years now. It's been a pleasure and our leads are increasing!
