Business Details
36 Years
experience
Tech Public Relations & Marketing Agency in Carlsbad, CA
Founded in 1990, Jennings & Associates Communications has spent three decades specializing in public relations and marketing communications for technology companies. Our team brings 75 years of combined experience in promoting solutions across power grid, energy storage, renewables, data centers, IT, military electronics, and medical systems. We offer strategic media relations, content generation, and marketing campaigns tailored to each client's unique needs. Our approach combines deep technical understanding with proven PR tactics to deliver quantifiable results. With relationships spanning trade publications, national media, and digital platforms, we help technology firms build brand awareness and market share.Our services include press release development, product launches, thought leadership content, and social media strategy. The agency's leadership has counseled industry leaders like ABB, Eaton, and Honeywell while maintaining a commitment to personalized service. We differentiate ourselves through technical expertise in emerging technologies and a track record of successful client campaigns. Our team's educational backgrounds in marketing, communications, and technical fields support our ability to translate complex technologies into compelling narratives. We maintain active involvement in industry developments through writing, speaking engagements, and academic contributions.
Services
Public Relations
Media Training
Content Generation
Marketing Communications
Social Media
Details
- Year established: 1990
Highlights and features
- 30 years of experience promoting technology solutions in power systems and data centers
- Exclusive focus on technology companies with deep domain expertise
- Strategic media relations with 75+ technical publications and digital platforms
- Customized campaigns combining PR, content marketing, and social media strategy
- Proven track record with Fortune 500 companies and emerging technology firms
Services
Public Relations
Our public relations services develop customized communication strategies for technology companies. We execute media relations campaigns, create press releases, and coordinate product launches to build brand visibility. Our team leverages relationships with 75+ technical publications to secure targeted media coverage for clients.
Media Training
Media training programs prepare technical professionals for press interactions and public speaking engagements. We teach consistent messaging techniques and interview best practices to ensure effective communication of complex technologies to both technical and general audiences.
Content Generation
Content creation services produce thought leadership articles, case studies, and technical whitepapers. Our writers specialize in translating engineering concepts into compelling narratives that establish client expertise and drive industry engagement through published content.
Marketing Communications
Integrated marketing communications combine brand messaging with technical marketing materials. We develop campaign assets including brochures, datasheets, and presentations that align with strategic business objectives and technical product specifications.
Social Media
Social media campaigns build brand awareness through targeted online engagement. Our strategy develops content calendars and community management approaches that extend traditional PR efforts into digital platforms while maintaining technical accuracy.
People
PJ Jennings
President and CEO
With decades of experience in public relations, PJ Jennings leads strategic counsel for technology companies. She has worked with industry leaders like ABB and Honeywell while maintaining a focus on power quality and renewable technologies. Her career includes notable achievements in crisis communications and technical marketing.
Susan Connell
Director of Technical Communications
Susan Connell brings 25+ years of technical communication experience, specializing in power systems and telecommunications. She teaches graduate courses in multimedia development while creating technical content for Fortune 100 companies. Her work has earned multiple industry awards for technical writing and product communication.
Pat Rarus
Sr. Account Executive
Pat Rarus offers 20+ years of marketing communications experience with expertise in technical writing and content strategy. A former communications professor, she specializes in creating technical documentation and award-winning marketing materials for technology firms while maintaining teaching credentials in communication services.
David McIntosh
Technical Consultant
Dave McIntosh provides technical expertise with 25 years of IT experience. His consulting focuses on networking infrastructure and telecommunications systems, offering practical solutions for complex technology implementations while supporting the agency's technical communication requirements.
Questions
What technology sectors do you specialize in?
We focus on power systems, data centers, IT infrastructure, military electronics, and medical technologies with deep expertise in renewable energy and smart grid solutions.
How do you handle technical content creation?
Our team combines engineering knowledge with communication skills to create accurate technical content, including whitepapers, case studies, and product documentation for complex technologies.
What PR services do you offer?
We provide media relations, press release development, product launch campaigns, and strategic communications planning tailored to technology companies' specific needs and market positioning.
How do you measure campaign success?
We track media placements, brand visibility metrics, and lead generation outcomes while providing regular reporting on campaign performance and market impact analysis.
Can you work with international clients?
Yes, we have experience managing global PR campaigns with translation services and international media distribution capabilities for technology companies expanding into new markets.
