Business Details
50+ Years
experience
Premium Skates & Accessories for All Skating Needs
Founded in 1959 by Edward J. Urban, American Athletic Shoe has evolved from a local footwear manufacturer into a global leader in skate production. Our expertise spans six decades of crafting high-quality figure skates, hockey skates, roller skates, and accessories, prioritizing innovation and accessibility for skaters of all levels. As a family-owned business now in its third generation, we maintain our headquarters in Ware, Massachusetts, while serving markets across North America, Europe, and Asia.Our commitment to advancing ice skating as a sport drives continuous product development, including industry-leading rental skates that enhance first-time experiences on the ice. With a legacy built on adaptability and quality, we supply both individual consumers and commercial rinks with durable, performance-focused equipment tailored to diverse skating needs.
Services
Figure Skates
Hockey Skates
Roller Skates
Skate Wraps
Rental Skates
Skate Accessories
Online Retail
Wholesale Distribution
International Shipping
Skate Sharpening Equipment
Details
- Year established: 1959
Highlights and features
- We have over 60 years of experience in athletic footwear manufacturing.
- Our family-owned business has been trusted since 1959.
- We offer a wide range of skates for all skill levels and needs.
- Our rental skates set industry benchmarks for durability and comfort.
- We provide global distribution with customized solutions.
Services
Hockey Skates
Our hockey skates combine advanced blade technology with reinforced ankle support for competitive players. Designed for precision turns and explosive acceleration, these skates feature moisture-wicking liners and customizable fittings. Trusted by professional leagues and local rinks worldwide.
Figure Skates
Precision-engineered figure skates offer superior edge control and shock absorption for complex jumps and spins. Available in recreational to elite models with heat-moldable shells and anatomical padding for enhanced performance and comfort.
Roller Skates
Durable quad roller skates feature aluminum trucks and polyurethane wheels for smooth indoor/outdoor gliding. Available in traditional high-top designs and modern lightweight frames for casual skaters and derby athletes.
Rental Skates
Commercial-grade rental skates withstand heavy use with reinforced toe caps and quick-lace systems. Designed for public rinks, these skates maintain structural integrity through thousands of rental cycles while ensuring proper foot alignment.
Skate Wraps
Protective skate wraps prevent blade corrosion while adding personalized style. Made from moisture-resistant materials, these easy-to-install covers fit all skate models and come in multiple color options for individual expression.
People
Edward J. Urban
Founder
A former military member who established American Athletic Shoe in 1959. His vision for quality athletic footwear laid the foundation for the company's global skate manufacturing leadership.
Paul Opalinski
President
Took leadership in 1999, expanding the company's digital presence and international distribution. Spearheaded global manufacturing initiatives and rental skate program development during his tenure.
Michael
Customer Service Manager
Primary contact for wholesale accounts and rink partnerships. Manages client relationships and coordinates large-scale skate orders for commercial skating facilities nationwide.
Questions
What types of skates do you offer?
We provide figure skates, hockey skates, roller skates, and rental-specific models for both indoor and outdoor use.
Do you sell skate accessories?
Yes, we offer skate wraps, sharpening machines, training aids, and rink equipment for individual and commercial needs.
How do I find the right skate size?
Refer to our online size charts that account for skate type, foot measurements, and intended usage level for accurate fitting.
Do you provide wholesale pricing?
Yes, we offer bulk pricing for rinks, schools, and retailers. Create a wholesale account on our website for access.
Do you ship internationally?
We distribute skates globally with established logistics networks serving North America, Europe, and Asia.
Videos
Reviews (1)
Cheryl Hutchins-Swenson
May 27, 2021
Report
I worked for American athletic shoe company back from 1979 to 1982! I did the ice skates my job was gluing the insoles. In 1980 I was making $18 an hour. I think of today's minimum wage, and wow what a nice company to pay me all that money it bought me my first new car when I was only 18!!
