Once upon a time a firm handshake and a pat on the back meant something. Things are a bit more complex in the ad world now. At Silverback our foundation is built on the proverbial handshake while the challenges that our multi-channel world presents, seemingly daily, is how our team of digital experts thrive.
Both traditional and digital media require investments in technology and the right personnel to run it. With a focus on originality and creativity and an approach that is data driven, we know how to deliver your message to the right audience at the right time. We use metrics to ensure that "the way it's always been done" is not how we do it.
Both traditional and digital media require investments in technology and the right personnel to run it. With a focus on originality and creativity and an approach that is data driven, we know how to deliver your message to the right audience at the right time. We use metrics to ensure that "the way it's always been done" is not how we do it.
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We utilize over 600 first- and third-party data sources to target our clients' ads to the right people, at the right time. No marketing waste here. To continuously build relationships with clients that pave the way for building business that continually thrives - through integrated media and data, unmatched marketing innovation, and real results.
Data Fusion Marketing
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Data Fusion Marketing begins with the best way to target your audience, whether it's Connected TV, audio spots on Pandora or Spotify, or display ads on the most popular websites. We are able to purchase the most ideal ad slots and best pricing using advanced proprietary algorithms.
As a result, Data Fusion Marketing ends, where so many can't, pinpoint attribution that tells the story of the customer journey, from first sight of a visual all the way to purchase.SilverBack Advertising's Data Fusion Marketing is the real-time buying of ads airing on Internet-Enabled OTT Devices or Smart TV Apps.
As a result, Data Fusion Marketing ends, where so many can't, pinpoint attribution that tells the story of the customer journey, from first sight of a visual all the way to purchase.SilverBack Advertising's Data Fusion Marketing is the real-time buying of ads airing on Internet-Enabled OTT Devices or Smart TV Apps.
Insights
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Working at an ad agency is only half of our story. We're also here because we have passions for what we do and working to help you. Check out our posts below to learn the latest news and what find out what we've been up to! SilverBack Advertising is excited to welcome Stuart Lewis as our newest Assistant Account Manager!
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Silverback Advertising maintains offices in Seattle Washington, Denver Colorado, Dallas Texas, Baton Rouge Louisiana, Clearwater Florida, Greenville South Carolina, Charlotte North Carolina, Bridgeport Connecticut, Green Bay Wisconsin and Elderburg, Maryland. We represent clients throughout North America and our attention to details for their unique geographical footprint.
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