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Business Details
Expert Hardwood Floor Refinishing in Madison, WI
Nelson Flooring is a family-run business serving the greater Madison, WI area with expert hardwood floor installation, repair, and refinishing services. With over a decade of experience in the flooring industry, owner Robert Nelson approaches every project with a commitment to quality craftsmanship and customer satisfaction. Our team specializes in restoring beauty to hardwood floors through sanding, refinishing, and staining techniques tailored to each client's unique needs.

We offer free in-home estimates and prioritize personalized service, ensuring every project meets the highest standards of excellence. From minor repairs to full-home installations, we deliver reliable solutions for residential clients seeking durable and aesthetically pleasing flooring. Our dedication to transparency and professionalism has established us as a trusted choice for hardwood flooring services in the Madison community.
Services
Hardwood Floor Refinishing Hardwood Floor Installation Hardwood Floor Repair Hardwood Floor Staining Free Estimate
Highlights and features
  • We are a family-run business with 10 years of flooring expertise.
  • Our team provides free in-home estimates for all projects.
  • Specializing in hardwood floor repair, refinishing, and installation.
  • Serving the greater Madison area with personalized service.
  • Committed to quality craftsmanship and customer satisfaction.
What people say
Couldn't be happier Outstanding workmanship No need to look elsewhere
Services
Hardwood Floor Refinishing
Our hardwood floor refinishing service restores worn floors through professional sanding and staining techniques. We remove surface damage and apply durable finishes to enhance longevity. Clients receive a free estimate to determine the scope and cost of their refinishing project.
Hardwood Floor Installation
We specialize in new hardwood floor installations for residential properties. Our team ensures precise fitting and finishing for seamless, long-lasting results. Services include subfloor preparation and custom staining options to match home decor.
Hardwood Floor Repair
Addressing water damage and wear, our repair service restores damaged hardwood floors. We replace boards and fix structural issues while maintaining the floor's original appearance. Free assessments identify necessary repairs during initial consultations.
Hardwood Floor Staining
Custom staining services enhance wood grain and match existing decor. We apply premium finishes for protection and aesthetic appeal. Color options are discussed during the free in-home estimate process.
Free Estimate
We offer complimentary in-home evaluations for all flooring projects. Our team inspects floors, discusses client goals, and provides detailed cost breakdowns. This service helps homeowners plan refinishing, repair, or installation projects.
People
Robert Nelson
Owner
Robert Nelson has spent 10 years in the flooring industry, combining technical expertise with creative problem-solving for hardwood projects. He oversees all installations and refinishing work, ensuring quality craftsmanship and client satisfaction.
Questions
What hardwood flooring services do you offer?
We provide refinishing, installation, repair, and staining services for residential hardwood floors in the Madison area.
Do you offer free estimates?
Yes, we provide complimentary in-home estimates for all hardwood flooring projects.
How long has your business been operating?
The owner has 10 years of experience in the flooring industry, serving Madison since 2014.
What areas do you serve?
We serve Madison, Waunakee, Middleton, and surrounding areas in Wisconsin.
What does the refinishing process involve?
Our process includes sanding worn surfaces, repairing damage, and applying custom stains for a renewed appearance.
Reviews (4)
Ashley Budden
Aug 30, 2021 Report
I would absolutely recommend Nelson Hardwood. They fit us in quickly and did an amazing job. We have 80yr old floors and some stains didnt come out. They recommended a stain color that would cover it - and it looks amazing. No visible marks through the stain and a great finished look. Also, we had them feather in new flooring and you would never know it was not part of the original hardwood. Great experience and love my floors!
Emily Stanforth
Jul 28, 2021 Report
Our entire experience with Nelson Hardwood Flooring was superb. First, Rob's communication was impeccable- even texts like "I'm running 2 minutes behind." Very respectful of our time. There are always things that pop up with construction projects- he was very transparent, prompt, and provided great advice to help us move forward without delay. Second, we decided to demo our existing floors ourselves, and Rob went above and beyond to help us do that successfully, even showing us how to remove trim and demo tile so we could tackle it. Thirdly, he and his team returned after the job was complete to
Mandy Handeland
Nov 24, 2020 Report
Nelson Hardwood Flooring installed new hardwood floors and refinished our existing floors, matching the two. We still cannot believe how seamless the old floors transition to the new floors. You cannot tell what was original to our house (built in the early 90s) versus what was installed this month.
Robert Nelson and his team answered our many questions quickly. Scheduling was also surprisingly quick and they stuck to the agreed upon schedule, working late on a Friday to get the job done. They helped us select what option of refinishing (stain versus water based) we wanted to go with, provided
Leslie K.
Aug 14, 2020 Report
We had Rob out to look at our 18 year old oak laminate flooring in our kitchen and dining room. It was pretty beat up. We wondered if it could be refinished, because although the product description said it could be refinished once, we were told by someone else it had to be replaced. We heard about Rob and our experience was fantastic from the start. Rob is knowledgeable and straightforward. He let us know exactly what to expect with our particular situation and made us feel very confident going forward. In every respect Rob impressed us. He responded to all communication in a very timely and