Becoming a cornerstone of creativity in Fort Worth doesn't happen overnight. Jennifer Henderson (nee Oliver, hence the J.O.) founded the agency in 1998, and what began as a boutique graphic design firm quickly grew into full-service marketing/advertising/PR. We have quietly influenced the aesthetic of our city and championed our clients around the globe.
While it's fun to reminisce and tempting to coast, that's not who we are. We're mojo makers. Anything worth doing begins at "why." To brew work with major mojo, start with intent. We mine data for insight, use that insight to craft a marketing plan, then strategically place our ideas - the perfect blend of authenticity and meaning - where they can only do one thing: flourish.
While it's fun to reminisce and tempting to coast, that's not who we are. We're mojo makers. Anything worth doing begins at "why." To brew work with major mojo, start with intent. We mine data for insight, use that insight to craft a marketing plan, then strategically place our ideas - the perfect blend of authenticity and meaning - where they can only do one thing: flourish.
Services
Services
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A great brand is a representation of who you are and who you aspire to be. A carefully balanced mixture of language and iconography, it serves as an emotional beacon, inviting new customers in and welcoming old customers home. An integrated marketing strategy is about common ground. It's about shared passions.
Dana Fairbanks
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After cutting her teeth on Nestle, Kellogg's, McDonald's and Nintendo at Leo Burnett in Chicago, Dana has broadened her strategic and tactical experience across a number of categories. She has led agency relationships with clients such as Procter & Gamble, Motorola, Continental Airlines, USAA, Essilor, Tyson, the Florida Department of Transportation, and the San Antonio Convention and Visitors Bureau.
Marketing advertising strategy
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The common ground, the unifying thread, the one thing that resonates with every audience is your promise. Marketing is just as much about strategy as it is about the executional ideas and the advertising that comes from it. It's about finding the perfect media where the message will resonate with the audience.
How J.O. Goes to Market
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Marketing Planning and Concept Development is broken down into a four-step process entailing Research and Analysis, Strategic Planning, Design/Launch and Measurement, drawing on the various elements that are pertinent to your business. We expect many of the phases described below will overlap because initial groundwork can be laid concurrently, but guidance from the previous phase will need to be incorporated before completing subsequent phases.
Sharpen Your PR Game
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