Business Details
38 Years
experience
Emergency
services
Your Trusted Public Relations Partner in Meridian, ID
Tracy Consulting has been a trusted public relations and traditional marketing agency since 1988, serving clients across Idaho and the United States. Led by Mike Tracy, a 40-year media veteran with expertise in crisis management and political campaigns, we deliver tailored strategic solutions for businesses, non-profits, and government agencies. Our proven track record includes successful campaigns for financial institutions, statewide associations, and U.S. Senate candidates. We specialize in corporate media relations, advocacy communication, and digital marketing, combining decades of experience with a deep understanding of local and national markets. Our teams background in journalism, government, and corporate communications ensures comprehensive support for clients navigating complex PR challenges.With 24/7 emergency services, we provide immediate crisis response to protect reputations during critical moments. Our commitment to transparency, ethical practices, and measurable results has solidified our reputation as Idahos premier public relations firm. Clients benefit from personalized service, industry-specific insights, and a proactive approach to media relations and brand management. From strategic planning to execution, Tracy Consulting remains dedicated to advancing client objectives through innovative communication strategies.
Services
Public Relations
Crisis Management
Traditional Marketing
Corporate Media Relations
Political Campaign PR
Details
- Year established: 1988
Highlights and features
- 40 years of media experience in Idaho and nationwide
- Proven crisis management expertise with 24/7 emergency response
- Tailored strategic solutions for diverse industries
- Track record of success in political and corporate campaigns
- Team with backgrounds in journalism, government, and PR
What people say
Right man for the job
Helped through difficult times
Courage to tell the truth
Proven crisis expertise
Improved organizational reputation
Services
Public Relations
Tracy Consulting provides comprehensive public relations strategies tailored to Idaho and national clients. Our services include media relations, brand positioning, and stakeholder communication. With 40 years of experience, we craft narratives that enhance reputations and drive measurable results for businesses, non-profits, and political entities.
Crisis Management
Our crisis management team offers 24/7 emergency response to protect organizational reputations. Leveraging decades of experience in high-stakes scenarios, we develop proactive strategies and rapid-response protocols. Clients receive expert media guidance, stakeholder communication plans, and post-crisis reputation rebuilding services tailored to their industry.
Traditional Marketing
We combine traditional marketing with PR expertise to amplify brand visibility. Services include radio advertising, print media campaigns, and community engagement strategies. Our approach integrates offline and digital tactics to create cohesive marketing plans that resonate with target audiences across Idaho and beyond.
Political Campaign PR
Specializing in political communication, we manage PR for candidates and campaigns at all levels. Our services include message development, media training, and opposition research. With experience in statewide and federal races since 1988, we deliver strategies that build public trust and drive electoral success through ethical communication practices.
Corporate Media Relations
We build and maintain strategic media partnerships for corporations and associations. Services include press release development, journalist outreach, and media monitoring. Our team ensures consistent brand messaging across traditional media channels while providing executive media training to enhance communication effectiveness during routine and crisis situations.
People
Mike Tracy
Founder & CEO
Mike Tracy is a 40-year media veteran with expertise in public relations and crisis management. He has served as Communication Director for U.S. Senator Larry Craig and Information Director for the Idaho Farm Bureau. His experience spans political campaigns, corporate communications, and media relations across Idaho and the U.S.
Questions
What public relations services do you offer?
We provide full-service PR including media relations, crisis management, political campaign strategy, corporate communications, and traditional marketing tailored to Idaho and national clients.
Do you handle crisis situations outside Idaho?
Yes, our crisis management services operate nationwide, with expertise in rapid response for organizations across the U.S. and Pacific Northwest regions.
How experienced is your team in political campaigns?
Since 1988, we've managed PR for every Idaho constitutional office campaign and multiple congressional races, combining media expertise with strategic political communication.
What industries do you work with?
We serve diverse sectors including healthcare, finance, non-profits, government agencies, and political campaigns, adapting strategies to each industry's unique communication needs.
Are you available for emergencies?
Yes, our team provides 24/7 crisis support with immediate response capabilities for urgent public relations emergencies nationwide.
Reviews (1)
Angela D.
Apr 26, 2016
Report
I had a really positive experience working with Mike. These guys really know public relations. They helped me with my business and I got some great media exposure. Thanks Mike and Michelle.
