Business Details
Strategic Public Relations & Public Affairs Solutions
The Ferraro Group is a leading regional public relations and public affairs firm that has built its reputation on strategic communications and trusted partnerships. With offices in Las Vegas, Phoenix, Reno, Carson City, and Washington, D.C., we specialize in brand positioning, crisis management, social media strategy, and legislative advocacy. Our team combines deep industry expertise with bipartisan relationships to deliver results-driven campaigns for businesses, governments, and nonprofits. We prioritize credibility, confidentiality, and transparency, ensuring our clients' messages resonate with target audiences while maintaining integrity.With decades of collective experience in Nevada and beyond, we leverage regional insights and national connections to shape public policy and enhance brand visibility. Our approach emphasizes long-term client relationships, evidenced by partnerships spanning industries like healthcare, technology, and hospitality. By staying attuned to evolving demographics and media landscapes, we help organizations navigate complex challenges and seize opportunities for growth.
Services
Public Relations
Public Affairs
Media Relations
Crisis Communications
Social Media Strategy
Lobbying Services
Brand Positioning
Policy Advocacy
Highlights and features
- We offer 130+ years of combined legislative advocacy experience in Nevada.
- Our team maintains bipartisan relationships with governors and legislative leaders.
- We develop crisis communication plans tailored to each client's unique needs.
- Our public affairs strategies leverage regional media relationships and digital influencers.
- We serve as trusted partners for Fortune 500 companies and nonprofit organizations.
What people say
Long-term partnership
Exceptional support
Positive professional relationship
Dedicated to integrity
Creative forward thinking
Services
Public Relations
Our public relations services craft compelling narratives that enhance brand visibility and stakeholder engagement. We develop media relations strategies, manage press outreach, and create content campaigns tailored to business objectives. Clients benefit from our regional media connections and crisis communication expertise.
Public Affairs
We specialize in legislative advocacy and policy development across Nevada, Arizona, and Washington, D.C. Our team builds bipartisan coalitions, educates lawmakers, and implements advocacy campaigns that influence public policy decisions for corporate and nonprofit clients.
Crisis Communications
Our crisis communications experts develop proactive response strategies and manage reputation risks during challenging situations. We provide media training, message development, and stakeholder engagement plans to protect organizational credibility and maintain public trust.
Media Relations
We connect clients with key media outlets through targeted press releases, journalist outreach, and interview preparation. Our media relations strategies secure coverage in television, radio, print, and digital platforms to amplify brand messaging.
Social Media Strategy
Our social media strategies combine content creation with influencer engagement to expand digital reach. We develop platform-specific campaigns that align with brand goals while monitoring analytics to optimize performance across online channels.
People
Gregory Ferraro
President & Founder
Gregory Ferraro established The Ferraro Group as a leading public affairs firm, leveraging decades of legislative experience to shape policy outcomes for major corporations and organizations.
Holly Silvestri
Partner/Co-Owner
Holly Silvestri co-leads The Ferraro Group's strategic communications initiatives, focusing on media relations and brand development for clients across healthcare, hospitality, and technology sectors.
Michael Sullivan
Principal
Michael Sullivan directs public affairs campaigns, utilizing bipartisan relationships to advance policy objectives for energy, healthcare, and technology clients throughout Nevada and Arizona.
Tom Loranger
Principal Washington, D.C.
Tom Loranger leads federal policy initiatives from Washington, D.C., connecting regional clients with national decision-makers to influence legislation affecting business and industry sectors.
Barbara Smith Campbell
Principal
Barbara Smith Campbell specializes in crisis communications and media training, helping organizations navigate high-stakes situations while maintaining brand integrity across multiple industries.
Questions
What public relations services do you offer?
We provide media relations, crisis communications, social media strategy, brand positioning, and content development tailored to each client's strategic goals.
How does your public affairs team influence policy decisions?
Our team builds bipartisan coalitions, educates lawmakers, and implements advocacy campaigns that shape legislation affecting business, healthcare, and technology sectors.
Which geographic areas do you serve?
We operate from offices in Reno, Las Vegas, Phoenix, and Washington, D.C., serving clients across Nevada, Arizona, and national markets.
What industries do your clients represent?
Our clients include Fortune 500 companies, healthcare providers, technology firms, nonprofits, and government entities across diverse sectors.
How do you handle crisis communication situations?
We develop customized response plans, provide media training, and implement proactive messaging strategies to protect organizational reputation during challenging circumstances.
Can you provide examples of successful campaigns?
Our portfolio includes broadband infrastructure modernization for Cox Communications, 2020 Census outreach in Nevada, and brand awareness campaigns for Dunkin' Donuts.
Reviews (6)
Stefanie Tuzman
Jan 23, 2021
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Positive:Professionalism
We are so thrilled with the exceptional support and services that The Ferraro Group has provided to our organization. They have helped to expand our reach to the broader community and have made it easier to achieve our goals and mission.
We are so thrilled with the exceptional support and services that The Ferraro Group has provided to our organization. They have helped to expand our reach to the broader community and have made it easier to achieve our goals and mission.
Rick Spurgeon
Dec 14, 2020
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This company is fraud!! They contacted me regarding advertising on some real estate folders. After working through the artwork and payment, nothing. DO NOT LET THESE GUYS FOOL YOU!! Check out the BBB. They now have the Feds after them. DO NOT DO BUSINESS WITH THEM!
Nathan Adelson Hospice Nathan Adelson Hospice
Dec 10, 2020
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As the oldest, largest and most-trusted hospice in Southern Nevada, we are careful about our partnerships at every level. The Ferraro Group has remained a committed and innovative partner to our organization for almost a decade and they never fail to impress with their dedication, creativity and sensitivity to our needs. They go above and beyond for us again and again, ensuring our reputation and messaging to the community we serve is clear and compassionate. We always feel like we are their only client and recommend them wholeheartedly.
Shauna Seastrand
Dec 03, 2020
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I have been working with the Ferraro Group for many years and they have been extremely creative and forward thinking in our public relations for our company Western Elite. They have achieved media attention in television, radio, print and social media. They have assisted in crisis management and developed crisis plans. We highly recommend their services and greatly appreciate the quality of their work.
Carole Fisher
Nov 02, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
For over a decade I have had the privilege of working with this amazing group of professionals! Holly, Greg and team have provided exceptional support to Nathan Adelson Hospice. Their commitment to excellence shines through in all they do!!!
For over a decade I have had the privilege of working with this amazing group of professionals! Holly, Greg and team have provided exceptional support to Nathan Adelson Hospice. Their commitment to excellence shines through in all they do!!!
Aly Wagonseller
Oct 04, 2020
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As a provider of local magazines that profile businesses, people and events in the Las Vegas and Henderson demographic, we have dealt with the Ferraro Group for several years. Whether our partnership involved advertising or public relations for their clients, we have always had a positive, professional and above board relationship. They are dedicated to integrity to both their clients and vendors and I couldn't recommend them more.
