Business Details
26 Years
experience
Your Trusted Brand Strategy & Design Partner in Darien, CT
Founded in 2000, New Leaf Brand Strategy + Design + Design has established itself as a trusted partner in brand development, combining over 25 years of strategic expertise with creative excellence. Our signature Brand Generation Process begins with deep client collaboration to uncover core brand values, followed by crafting tailored brand identities that resonate authentically with target audiences. We specialize in transforming business visions into cohesive brand ecosystems through multi-disciplinary approaches spanning digital platforms, print materials, merchandise, and packaging.Our team of award-winning designers and strategic partners prioritizes long-term client relationships, delivering measurable economic value through timeless branding solutions. By maintaining a client-centric philosophy of 'No ego, no attitude - just beautiful, impactful design,' we ensure every project aligns with both business objectives and market demands.
Services
Brand Strategy
Graphic Design
Brand Identity Development
Marketing Collateral
Website Design
Details
- Year established: 2000
Highlights and features
- We have over 25 years of experience in brand strategy and design
- Our Brand Generation Process ensures a solid brand foundation
- We work across digital, print, and packaging media
- Our team includes award-winning designers and strategic partners
- We focus on long-term client relationships and tailored solutions
What people say
Thoughtful and insightful approach
Adds value
Creative excellence
Services
Brand Strategy
Our Brand Generation Process combines strategic analysis with creative execution to build cohesive brand identities. We conduct workshops to define brand positioning, develop messaging frameworks, and create visual systems that align with business goals while ensuring market differentiation.
Graphic Design
We create custom visual identities including logos, typography systems, and color palettes that reflect brand personality. Our designs maintain consistency across digital and print platforms while enhancing brand recognition through tailored aesthetic guidelines.
Marketing Collateral
From business stationery to annual reports, we design professional marketing materials that reinforce brand messaging. Our solutions include print collateral, digital assets, and packaging that maintain visual continuity across all customer touchpoints.
Website Design
We develop responsive website designs that translate brand identities into digital experiences. Our approach integrates user-friendly navigation with brand-consistent visuals to enhance online engagement and effectively communicate brand value propositions.
Brand Identity Development
Through comprehensive brand audits and competitor analysis, we establish unique brand positions. Our process defines core values, mission statements, and brand archetypes that create emotional connections with target audiences while differentiating clients in competitive markets.
People
Kim Barron
Founder & Creative Director
Award-winning designer with 25+ years of experience in brand strategy. Specializes in transforming business visions into cohesive brand identities through collaborative client partnerships and detail-oriented execution.
Virginia Juliano
Fractional CMO
MBA-certified marketing strategist who provides CMO-level guidance. Focuses on developing impactful messaging frameworks and future-oriented brand strategies that align with organizational goals and market demands.
David Paquette
Brand Strategist
Business strategist specializing in brand clarity and directional focus. Transforms complex data into actionable brand concepts that serve as foundational 'north stars' for organizational decision-making and brand consistency.
Questions
What brand strategy services do you offer?
We provide comprehensive brand strategy development including positioning statements, brand archetypes, messaging frameworks, and competitive analysis to establish clear brand identities.
How long does a branding project take?
Full brand development typically takes 2-4 months depending on project scope, while specific deliverables like logo design or collateral production can be completed in shorter timelines.
What industries do you work with?
We serve diverse industries including non-profits, technology firms, consumer products, and professional services, adapting our approach to meet sector-specific branding requirements.
What is your design process?
Our three-phase Brand Generation Process includes Insight Gathering, Brand Framework Development, and Tactical Execution, ensuring strategic alignment throughout every design decision.
What investment is required for branding?
Premium brand strategy and design packages start at $10,000, with customized solutions available for different budget levels and project scopes.
Do you offer ongoing brand support?
Yes, we provide retainer services for continuous brand management, including style guide maintenance, new asset development, and brand evolution guidance over time.
