Using a solid strategy, we created an email program for The Kombucha Shop that now generates up to 25% of their overall revenue. How can you take a really awesome brick & mortar brand and help them build a sustainable ecommerce business? It ain't no easy feat, I'll tell you. It also can't happen overnight, mostly like Rome.
How much can you gain from targeted email marketing? Using real-time data from our clients as well as industry metrics, you can expect to see an ROI increase of:. We don't get that kickass ROI for our clients by recycling or duplicating the same strategies, design or implementation logic. We don't like to brag (too much), but our top-notch design team is more worthy of the title "all-star" than the 2018 Warriors roster.
How much can you gain from targeted email marketing? Using real-time data from our clients as well as industry metrics, you can expect to see an ROI increase of:. We don't get that kickass ROI for our clients by recycling or duplicating the same strategies, design or implementation logic. We don't like to brag (too much), but our top-notch design team is more worthy of the title "all-star" than the 2018 Warriors roster.
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About
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As with any good founding story, ours started when an idea, a passion, and immense drive all serendipitously came together in the form of a Oakland-based business - Codecrew. Passionate about making the world a better place through her skillset, she found that she could leverage her impressive design background and immense creative abilities to help forward-thinking brands get the word out about what they do.
Case Studies
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I feel like I really need to tell a story before being able to jump in here. We're a white glove service and we're masters of our craft. We really love building everything from the ground up and believe that this is the best, most sustainable way to increase ROI over a prolonged period of time.
The whole 'white glove', 'built from scratch' thing comes with a caveat, which is that we really need to enjoy who we're working with, because we can't work with too-too many clients at the same time, so providing services just to tick another box, cash another check and write another email marketing case study isn't really what feeds us.Which is why we're sometimes more picky than a bride when choosing who to work with.
The whole 'white glove', 'built from scratch' thing comes with a caveat, which is that we really need to enjoy who we're working with, because we can't work with too-too many clients at the same time, so providing services just to tick another box, cash another check and write another email marketing case study isn't really what feeds us.Which is why we're sometimes more picky than a bride when choosing who to work with.
Email Design and Coding
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Form may follow function but it doesn't mean that it's any less important, especially when it comes to communicating with customers. While plain text emails or SMS marketing still have their place, you've gotta inspire the subscriber's imagination with truly eye-catching design if you want to get their attention.
Email Campaign A/B Testing
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Increasing the number of people that open your emails is one of the most important variables to prioritize. Achieving a strong A/B test is as simple as creating two slightly-different variations of an email, with the differences being dependent on a hypothesis that you've posed, either through data collection or historical knowledge.
Platform Agnostic
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But, it's also quite complex and can be confusing to navigate. That is unless you have a team of Braze specialists like us to help you. We've worked with almost every type of ESP out there. So we can say with confidence that Braze is one of the few ESPs that offers an all-in-one solution. It incorporates email, SMS and web marketing under the same roof.
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