Yesler Investment

Build content and amplification tactics that maintain pre- and post-decision relationships with additional services and content support. Ally with product teams to create customer advisory and test groups to keep customers involved and engaged. For Mindtree, well-researched target account profiles sharpened the focus of an ABM campaign to just the media channels prospects favored at each buying stage.

The campaign engaged 70 of the 149 targeted accounts (46%) and converted nearly 1,300 leads. Microsoft needed a customer reference project scaled worldwide in just a few weeks. Working through strategic partnerships, our team built a program that delivers standardized service for customer advocates and internal sales teams.