Business Details
21 Years
experience
Your Trusted Source for Comfort Footwear in Ukiah, CA
Founded in 2005 by Shannon Riley and Cindy Sauers, Shoefly and Sox was established with a vision to combine family values with a passion for footwear. Our journey began with a family loan, recycled decor, and a commitment to creating a thriving business where our children could grow alongside us. Over the years, we have become a staple in Ukiah, California, recognized for our exceptional customer service, community involvement, and dedication to providing fashionable comfort footwear. Our expertise lies in catering to individuals with hard-to-fit feet, offering solutions such as custom orthotics, larger sizes, and a curated selection of reputable brands.We prioritize sustainability through eco-friendly product offerings and participation in local initiatives, including our bi-annual shoe drives that have donated over 6,000 pairs of shoes since our inception. Our loyalty program, private event hosting, and year-round gift registry reflect our commitment to meeting diverse customer needs. As proud recipients of the Main Street Programs Business of the Year award, we continue to blend a fun, casual environment with a strong ethical foundation, ensuring every customer feels valued and supported.
Services
Footwear Sales
Gift Registry
Layaway Program
Shoe Drives
Private Events
Details
- Year established: 2005
Highlights and features
- We offer 20+ years of combined experience in footwear expertise.
- Our team specializes in solutions for hard-to-fit feet.
- We provide eco-friendly and sustainable product options.
- Our loyalty program rewards repeat customers with exclusive discounts.
- We actively support community initiatives through shoe drives and local events.
Services
Footwear Sales
We offer a wide selection of fashionable comfort footwear from trusted brands like Clarks, UGG Australia, and Vionic. Our inventory caters to individuals with hard-to-fit needs, including custom orthotics and larger sizes. Our knowledgeable staff provides personalized assistance to ensure every customer finds the perfect fit.
Eco-Friendly Options
Our store prioritizes sustainability by curating eco-friendly shoes and socks made from recycled or ethically sourced materials. These products combine environmental responsibility with style and comfort, appealing to customers who value green initiatives without compromising quality.
Layaway Program
We provide a flexible layaway option for customers seeking to purchase footwear over time. This service allows shoppers to reserve items with incremental payments, making high-quality shoes accessible without upfront full payment.
Shoe Drives
Twice annually, we host shoe drives to collect and donate gently used footwear to those in need. Since 2005, this initiative has distributed over 6,000 pairs of shoes, supporting local and global communities while promoting sustainability.
Private Events
We offer space and support for private gatherings, including themed parties and product showcases. Our venue accommodates special occasions, providing a unique retail environment for customers to engage with our brand in a personalized setting.
People
Shannon Riley
Co-Founder
Co-founder of Shoefly and Sox, Shannon Riley combines entrepreneurial spirit with a passion for community service. Her personal experience with hard-to-fit feet drives her commitment to inclusive footwear solutions. Riley leads initiatives like the stores shoe drives and eco-friendly programs.
Cindy Sauers
Co-Founder
Cindy Sauers, co-founder, leverages her retail expertise to foster a welcoming shopping environment. She focuses on customer satisfaction and sustainability, ensuring the stores offerings align with ethical practices. Sauers also manages the loyalty program and local event partnerships.
Questions
What types of footwear do you specialize in?
We specialize in fashionable comfort shoes for hard-to-fit feet, including brands like Clarks, Vionic, and UGG Australia, with options for orthotics and larger sizes.
Do you offer payment plans for purchases?
Yes, our layaway program allows you to reserve items with incremental payments, making premium footwear accessible without upfront costs.
Are there community initiatives you support?
We host bi-annual shoe drives, donating over 6,000 pairs since 2005, and participate in local events to support Mendocino County’s community and economy.
Do you carry eco-friendly products?
Yes, we offer a selection of sustainable shoes and socks made from recycled or ethically sourced materials, aligning with our environmental commitments.
Can I host a private event at your store?
Yes, we welcome private events like parties or product showcases. Contact us to discuss availability and customization options for your occasion.
Reviews (6)
Jessie J.
Oct 28, 2021
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I always make sure to treat myself at least one per year on some awesome footwear in this adorable shop. I am always welcomed in with open arms by the friendliest ladies in town. Awesome shopping experience!
Jill D.
Jun 23, 2021
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I have been coming here for years. For me the small business is all about the employees. Pam has been the most helpful at finding what I need. She remembers what I like and is never pushy, also I am always greeted with a smile. Thank you Pam for being so gracious at letting me try on many pairs of shoes!
Mark Danner
Mar 19, 2021
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They are the best. Great selection, small for dudea. But the service is great and what they do have is excellent. Prices are reasonable for what you are buying. Shopping online saves ya a couple dollars, but that's it. So happy to support the business.
Amy S.
Nov 15, 2017
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I had a great local shopping experience here. I stopped in to browse before work and found several pairs of shoes I liked. The salesperson offered to hold the pair I wanted to think about until the end of the day. I returned and purchased them! Also she carries really cute gift items, accessories, and some home goods. Such a friendly atmosphere and a lovely store.
Dawn L.
Sep 17, 2017
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I love Shoefly, I almost exclusively buy my shoes there. I was just looking up some places to stay this evening for a trip, we may be going on and thought, I would check the Ukiah area, I was shocked to find the negative reviews on Shoefly. The gals that work there are wonderful, helpful and considerate. I honestly in the 10 years, I have been shopping there the gals have always been consistent.
S. F.
Sep 03, 2017
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Came here on a Sunday afternoon during Labor Day weekend to shop with my mom only to be followed around by the sales person the whole time. We were the only two people in the entire store when the entire downtown was shut down. Instead of feeling welcome, she made us feel like potential thieves. Terrible customer service, do not come here!!!!!
