Business Details
10 Years
experience
Award-Winning Makeup & Hair Services in Bakersfield
Founded in 2016 by Allie Mae Perkins, The Beautiful Life is a Bakersfield-based makeup and hairstyling company dedicated to enhancing natural beauty while fostering inner confidence. Our team of award-winning professionals specializes in weddings, special events, and production makeup, serving clients across California and beyond. With a commitment to empowering women through beauty, we offer personalized services, beauty education classes, and on-site studio rentals.Our Beauty Squad brings expertise from fashion design and film industries, ensuring every client feels radiant and confident. Recognized with the 2016 Woman-Owned Small Business Award, we combine technical skill with a passion for uplifting experiences.
Services
Makeup Application
Hairstyling
Studio Rental
Beauty Courses
Production Makeup
Details
- Year established: 2016
Highlights and features
- We offer 8+ years of experience in bridal and event makeup artistry
- Our team travels to serve clients across California and beyond
- We maintain a 5-star rating across all review platforms
- We provide beauty education courses for aspiring professionals
- Our stylists use only professional-grade products for lasting results
What people say
Perfect vision execution
Upbeat spirits
Professional and sanitary
Stress-free experience
5-star ratings
Services
Makeup Application
Our professional makeup artists create customized looks that enhance natural features while ensuring camera-ready perfection. Services include bridal makeup, event-specific applications, and production makeup for film projects. We specialize in airbrush techniques and tattoo coverage, using high-quality products that last through any occasion.
Hairstyling
From romantic curls to intricate updos, our licensed stylists craft perfect hair designs for weddings and special events. We offer clip-in extensions, hair straightening, and on-set styling for film productions. Our team ensures every strand stays flawless throughout your event.
Production Makeup
We provide professional makeup and hairstyling services for film and commercial productions. Our team handles base makeup, special effects, and continuity styling for on-screen talent. Services include half-day and full-day packages with experienced artists familiar with camera requirements.
Beauty Courses
Our educational programs teach makeup techniques for various skin types and age groups. Courses cover foundation matching, contouring, and age-appropriate application methods. Classes like Melanin Magic and Mature Skin Makeup provide specialized training in a small-group setting with hands-on practice.
Studio Rental
Our Bakersfield studio offers a professional space for beauty services and photography sessions. The naturally lit room features modern decor and ample space for hair/makeup application followed by immediate photo shoots. Ideal for branding sessions and special event preparations.
People
Allie Mae Perkins
Founder & CEO
Allie Mae Perkins founded The Beautiful Life in 2016 after 15+ years in beauty and fashion. With degrees in entrepreneurship and apparel design, she previously worked with Disney and Gwen Stefani's fashion lines. She also established The Confidence Camp for young women.
Questions
What services does The Beautiful Life offer?
We provide makeup application, hairstyling, production makeup, beauty courses, and studio rental services for weddings, special events, and film projects.
Do you serve locations outside Bakersfield?
Yes, our Beauty Squad travels throughout California and serves Washington, Nevada, and Texas for weddings and special events.
How can I book services?
All bookings require submitting our online inquiry form, with appointments available Tuesday-Friday 10am-5pm at our Bakersfield studio.
Are payment plans available?
Beauty course deposits are required to secure spots, with full payment due before class start dates. We accept standard payment methods for all services.
What makes your team unique?
Our stylists combine fashion industry expertise with film production experience, offering both technical skill and a commitment to empowering client confidence.
Do you offer group services?
Yes, we specialize in bridal parties and group events, with mobile services available for destination weddings and special occasions.
Videos
Reviews (6)
Jessica Satterlee
Jul 02, 2021
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Allie and Christina did my bridal makeup and hair and makeup and hair for my bridesmaids. They were professional, friendly and fun, and very talented! I felt beautiful for my big day and, importantly for me, comfortable. Everything stayed in place and looking great through the night! The Beautiful Life team was a pleasure to work with.
Hayleigh Weldin
Nov 02, 2020
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I absolutely loved and am so thankful for Allie and The Beautiful Life team! They took care of not only myself, but my mom, mother-in-law, and my bridal party! They took the time to understand my needs and wants for my makeup and made me feel like a beautiful princess that day! I enjoyed their upbeat spirits and personalities when working with my bridal party- there wasnt a moment that we werent giggling and having a great time during a day that people find to be stressful. Thank you so much for taking such great care of us and making my wedding day so special and one I wont soon forget
Audrena Harlan
Aug 17, 2020
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Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
Allie was amazing. She was able to answer all my bridal questions and complete my dream wedding make up look. She was very professional and sanitary. She provided ideas and looks for me. I will definitely reach out again for photos shoots and even date night. She has my business forever !!
Service:Hair & make-up
Allie was amazing. She was able to answer all my bridal questions and complete my dream wedding make up look. She was very professional and sanitary. She provided ideas and looks for me. I will definitely reach out again for photos shoots and even date night. She has my business forever !!
Service:Hair & make-up
Laura Olvera
Jul 08, 2020
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On behalf of my now husband, family and myself I would love to thank The Beautiful Life for being part of our special day. The moment I called Alley I knew shell be great and I couldnt have asked for more when I met Lily who worked on my moms, mother-in-law and my hair. It turned out just as we imagined. They were very very professional and worked with me from when I first contacted them, to the trial and finally the big day! We are beyond happy with the service even with all the troubles we had due to the pandemic. The Beautiful Life is an amazing company and I would recommend it 100% Thank
Kristine Ko
Jun 16, 2020
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I booked Allie for my mom's makeup application for her 70th birthday. Allie was prompt in her response, has great customer service and affordable. We arrived 15 minutes early to our appointment and Allie was already in the studio preparing for our arrival. Allie was cheerful, fun, energetic and my mom's makeup came out beautifully. I highly recommend Allie and would definitely work with her again!
Frances Magno
Jun 15, 2020
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The Beautiful Life did my hair and makeup for myself and my bridal party for my wedding. They nailed the vision I had with both hair and makeup during my trial and on wedding day. Despite having to adjust to health and safety guidelines during the pandemic, my girls and I all felt safe as the team wore proper PPE and took all precautions necessary to keep us all safe. I'm looking forward to booking them again when we do our postponed reception when it is safe again :)
