Business Details
25 Years
experience
Your Trusted Property Management Partner
Founded in 2001 by Ralph Beatty and McKay Florence, Laguna Asset Management specializes in strategic property management for manufactured housing communities, mobile home parks, and RV parks. Our entrepreneurial approach focuses on maximizing profitability while maintaining long-term property value and resident satisfaction. We develop customized asset management plans through annual budget reviews, market analysis, and capital improvement planning. Our team provides comprehensive oversight of physical facilities, resident relations, compliance, and financial operations. With decades of industry experience, we empower on-site personnel through extensive training and support to ensure quality service delivery. Our portfolio spans California, Nevada, Arizona, and Oregon, serving communities with tailored solutions that balance day-to-day operations with visionary planning.We maintain transparency through regular client communication and detailed financial reporting. Our services extend to property financing, sales, and mobile home installations, supported by specialized departments including accounting, legal, and safety compliance. Client testimonials highlight our ability to transform challenging properties into thriving communities through hands-on management and strategic partnerships. Today, we continue to apply the same standards of excellence that guided our founders in creating sustainable, high-quality housing environments.
Services
Property Management
Mobile Home Installation
Property Financing
Community Sales
Capital Project Planning
Resident Relations
Compliance Management
Financial Reporting
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of specialized experience in manufactured housing communities
- Our team implements strategic asset management plans with annual budget reviews
- We provide hands-on training and support for on-site management personnel
- Our services cover 4 Western US states with localized market expertise
- We maintain full financial transparency with detailed reporting systems
What people say
Strategic partnerships
Maximize profitability
Peace of mind
Quality housing
Hands-on approach
Services
Property Management
Comprehensive management of manufactured housing communities including facility maintenance, resident relations, and regulatory compliance. Our team handles day-to-day operations while implementing long-term strategic plans to maximize property value. Services include rent collection, lease management, and on-site personnel supervision across multiple Western US states.
Mobile Home Installation
Professional installation services for manufactured homes within managed communities. We coordinate site preparation, utility connections, and compliance inspections to ensure safe, efficient home placement. Our experienced team works with residents to facilitate smooth transitions while maintaining community standards and infrastructure integrity.
Property Financing
Specialized financing solutions for property acquisitions, capital improvements, and operational needs. We connect owners with appropriate funding sources and manage the refinancing process. Our expertise includes structuring deals that align with long-term asset management goals while maintaining financial compliance and transparency.
Community Sales
Full-service brokerage for manufactured housing community transactions. We facilitate sales through market analysis, property positioning, and buyer-seller negotiations. Our team provides due diligence support and transition management to ensure seamless ownership transfers while maintaining operational continuity.
Capital Project Planning
Strategic planning for major property improvements including infrastructure upgrades and facility enhancements. We conduct needs assessments, develop implementation timelines, and manage project execution. Our approach balances immediate requirements with long-term value creation through targeted investments in community infrastructure.
People
Ralph Beatty
Managing Director and Principal
Industry veteran with 35+ years of real estate experience since 1986, specializing in manufactured home community management since 1994. Oversees company operations and strategic direction while maintaining hands-on involvement in property management activities across thousands of spaces.
McKay Florence
Principal
Co-founder with 33+ years of industry experience since 1988. Specializes in asset strategy, financing, and acquisitions. Brokered over 85 community transactions and actively participates in management, financing, and strategic planning initiatives for portfolio growth.
Norma Saville
Executive Assistant
Office management professional with 17+ years in property management. Provides executive support to leadership while overseeing corporate operations and third-party contracts. Brings extensive administrative and accounting experience from diverse property management roles.
Tamara
Partner Relations Liaison
Real estate licensed professional managing Northern CA operations with 9+ years of experience. Handles refinancing, acquisitions, and sales due diligence while providing executive support to leadership. Combines field expertise with strategic transaction management.
Gina Miller
Senior Accountant
Financial reporting specialist with 30+ years of accounting experience across property management, healthcare, and resale industries. Oversees company financials with a focus on accuracy and compliance, ensuring transparent reporting for stakeholders.
Questions
What types of properties do you manage?
We specialize in manufactured housing communities, mobile home parks, and RV parks across Western US states.
Which states do you operate in?
Our services cover California, Nevada, Arizona, and Oregon with localized management expertise.
How do you approach property management?
We combine annual strategic planning with daily operations oversight, focusing on long-term value and resident satisfaction.
Do you offer financing options?
Yes, we provide property financing solutions including acquisition funding and capital improvement financing.
What makes your team qualified?
Our leadership has 30+ years of industry experience with specialized expertise in all aspects of community management.
Reviews (6)
Larry Bendall
Dec 01, 2020
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With the economy in the tank and people struggling to pay their bills, what do they do, raise our rent!! How nice that they take no consideration for the people renting from them and the hardships they have to endure. God forbid anything happens to you!
Sandra J. Reynolds
Nov 30, 2020
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I lived and worked for the same park for over 15 years before they bought us from a fantastic couple and I was bullied into the hospital and finally quit with both owners ignoring my pleas repeatedly. I was in great health when they came and bought the park. They fired the bully after I quit. I now have CAD and would never work for anyone like this again. Tenants still after near 2 years call me with horrid tales. A Corporate is a Corporate.
Cathy Bryant
Sep 12, 2018
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Heritage Village is the worst place I have ever lived. Unfortunately, we as manufactured home residents, need to understand the mentality of corporations. Especially corporations that own parks. I have been a accountant for over 30 years, and only do corporate work. The bottom line for them, is $$$$, You buy a used home in their park, and you are dealing with salespeople and mangers of that park, that take out their frustration on you, because they are miserable. They are being forced to bring in the $$$$. Corporate has problems keeping employees due to the fact of the amount of pressure to bring
Dale Parks
Jun 18, 2018
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I have owned for over 2 years a modular mobile home in a Mobile Home Park, Rancho del Ray Estates, Ukiah, CA. Due to major life threatening health issues I have still not been able to move closer to family. They refused my begging for help and then refused to answer further emails during the rest all of this time I have yes ridiculously held out think my health would permit me to finally move. I literally spilled my guts begging for help, begging for mercy of the court so to speak, feeling that rarely more frequent turn over made my rent way on the higher end over 2 years ago. You will see what
P. J.
Jun 18, 2017
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The management of Horizon Mobile Village is inept at best. They are 2 uneducated mean spirited women who's management style can only be described as bizarre. They show blatant favoritism in regards to enforcement of park rules, and Bully those they don't like. Their supervisor from Laguna Asset Management , Randie, is out of touch and simply doesn't care. The park location is ideal, but dealing with these crazies is simply not worth it.
Cali Souther
Nov 23, 2016
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Arrow Pines Mobil Home Park has been without GAS for 2 weeks. Management blames the Gas Co., and the Gas Co. claims management is trying to avoid the cost of actually fixing the pipes at the risk of the residents. Bottom line, two pizza parties later (keep your pizza by the way) - some 200 residents are still without GAS - no hot water, no stove to cook, no clothes dryer and no where to hang clothes. We are at your mercy - I wish you knew how uncomfortable this is! We should all sell our homes and get out!
