Business Details
29 Years
experience
Your Outsourced Marketing Team for Professional Services
PSM Marketing is a full-service marketing firm dedicated to helping small businesses, professional firms, non-profits, and community-based organizations share their passion. Founded in 1997, we have provided strategic marketing solutions for over 25 years, serving clients in Minnesota and nationwide. Our unique outsourced marketing model brings together a team of 30+ professionals with expertise in copywriting, web development, graphic design, SEO, and more. We specialize in creating tailored marketing plans that align with each client's specific goals, handling everything from strategic planning to implementation. As a woman-owned business, we pride ourselves on staying ahead of marketing trends while maintaining a personalized approach. Our team works directly with clients, offering scalable services that cater to businesses of all sizes, from local startups to established professional firms.We emphasize AI-driven search optimization, digital communications, and branding strategies to ensure our clients remain competitive in evolving markets. Our commitment to excellence is reflected in our long-standing relationships with law firms, green energy companies, recruiting agencies, and other professional service providers. By combining industry expertise with innovative techniques, we help organizations build their brand presence and achieve measurable growth. Our mother-daughter leadership team brings decades of combined experience, ensuring every client receives strategic guidance and dedicated support.
Services
Marketing Strategy
Website Development
Branding Design
SEO Optimization
Digital Communications
Marketing Coaching
AI Search Optimization
Details
- Year established: 1997
Highlights and features
- We create customized strategic marketing plans tailored to your business needs
- Our team of 30+ marketing professionals offers multidisciplinary expertise
- We specialize in AI-driven search optimization for future-ready visibility
- We provide scalable services for businesses of all sizes
- Our mother-daughter leadership team brings 25+ years of combined experience
Services
Marketing Strategy
We develop customized marketing strategies that align with your business goals and target audience. Our approach combines industry expertise with data-driven insights to create actionable plans. Our team handles everything from market analysis to campaign execution, ensuring measurable results for professional service providers.
Website Development
Our web development services create professional, conversion-focused websites for law firms and professional services. We combine technical expertise with user experience design to build sites that generate business. From responsive design to content management systems, we ensure your online presence reflects your brand's professionalism and expertise.
SEO Optimization
We implement comprehensive SEO strategies to improve your website's visibility in search results. Our approach includes technical optimization, content strategy, and local SEO tactics. We specialize in optimizing for professional service keywords and preparing websites for AI-driven search technologies.
Branding Design
Our branding services create cohesive visual identities that communicate your professional expertise. We develop logos, color schemes, and design systems that establish trust with your target audience. Our team ensures consistent brand representation across all marketing materials and digital platforms.
AI Search Optimization
We optimize websites for emerging AI search technologies like Google's SGE and ChatGPT-powered browsing. Our approach focuses on structured data, conversational content, and authoritative information architecture. We help professional services maintain visibility in evolving search landscapes through advanced schema markup and content strategies.
People
Terrie S. Wheeler
Co-Owner
With 25+ years of marketing experience, Terrie specializes in law firms, green energy companies, and recruiting firms. She co-founded PSM Marketing in 1997 and brings strategic leadership to client relationships.
Michelle R. Wheeler
Co-Owner
Michelle focuses on marketing strategies for contractors, non-profits, and small businesses. As co-owner, she combines her expertise with practical implementation to deliver results-driven solutions for professional service providers.
Questions
What services does PSM Marketing offer?
We provide marketing strategy, website development, branding, SEO optimization, digital communications, marketing coaching, and AI search optimization services.
What industries do you specialize in?
We focus on law firms, recruiting agencies, green energy companies, non-profits, contractors, and small businesses.
How does your outsourced marketing model work?
Our team becomes your dedicated marketing department, handling strategy, implementation, and execution across multiple disciplines.
Do you offer services outside Minnesota?
Yes, we serve clients nationwide with our digital marketing solutions and remote support capabilities.
How do you approach AI-driven search optimization?
We optimize site structure, schema markup, and content strategy to ensure visibility in generative AI and voice search results.
What makes PSM Marketing unique?
Our combination of 25+ years of experience, multidisciplinary team, and personalized approach creates tailored solutions for professional services.
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