Business Details
14 Years
experience
Expert Branding & Marketing Solutions
RFG Creative, formerly The RockFish Group, has been a full-service branding and marketing agency since 2012, serving clients across the Kitsap and Olympic Peninsulas. Our hybrid model combines public relations, marketing, branding, web design, and social media management under one roof, offering a One Source Solution tailored to each client's unique needs. With offices in Poulsbo and Port Townsend, Washington, we specialize in integrating multiple marketing modalities to drive growth for organizations of all sizes. Our team of seasoned professionals prioritizes nimble, cost-effective strategies while maintaining a relentless focus on creativity and measurable results.We serve diverse industries including healthcare, education, hospitality, and retail, with a proven track record of increasing brand awareness and revenue. As a minority-owned business deeply rooted in our community, we balance national and international projects with pro-bono work to support local commerce and community partners. Our success is measured by our clients' long-term growth and the enduring relationships we build through dedicated service.
Services
Branding Strategy
Digital Marketing
Web Design
Social Media Management
Public Relations
SEO Services
Event Planning
Graphic Design
Photography Services
Marketing Consultation
Details
- Year established: 2012
Highlights and features
- We offer a proven hybrid agency model combining PR, marketing, and web design under one roof
- Our team includes award-winning professionals with 10+ years of local market expertise
- We provide data-driven strategies with measurable ROI through analytics and reporting
- We maintain a client retention rate of 92% through personalized service and accountability
- We serve diverse industries including healthcare, education, hospitality, and government
What people say
Proven track record
Creative excellence
Measurable results
Local market expertise
Personalized service
Services
Branding Strategy
Our branding experts create cohesive brand identities that resonate with target audiences. We combine market research with creative design to establish strong brand positioning and messaging. Clients benefit from consistent visual and verbal brand elements that drive recognition and trust across all marketing channels.
Web Design
We build responsive, user-friendly websites that serve as effective digital storefronts. Our designs prioritize conversion optimization and SEO best practices while maintaining visual appeal. Each website includes analytics integration to track performance metrics and inform data-driven improvements over time.
Social Media Management
Our team develops strategic social media campaigns across major platforms to engage audiences and build brand awareness. We create content calendars, manage advertising budgets, and provide regular performance reports. Services include community management and crisis communication support when needed.
Public Relations
We craft compelling narratives and media outreach strategies to enhance brand reputation. Our PR services include press release writing, media relations, and crisis communication planning. We help clients maintain positive relationships with stakeholders through consistent messaging and strategic communications.
Event Planning
Our RFG Launch division specializes in creating impactful product launches and marketing events. We handle all aspects from concept development to execution, including venue selection, vendor coordination, and promotional campaigns. Events are designed to generate buzz and create memorable brand experiences.
People
Kelle Kitchel
Director of Development, Partner
With over 15 years of marketing experience, Kelle leads strategic development initiatives and client relationships. She specializes in brand positioning and has helped numerous local businesses achieve regional recognition through innovative campaigns.
Danny McEnerney
Agency Operations Director, Partner
Danny oversees day-to-day operations and project management. His background in creative direction ensures efficient execution of multi-channel marketing campaigns while maintaining creative excellence across all client deliverables.
Kathy Cole
Graphics & Visual Director
As lead designer, Kathy brings over 20 years of experience in visual storytelling. She specializes in creating cohesive brand identities and award-winning design solutions that effectively communicate clients' unique value propositions.
Keven Elliff
Digital Marketing Strategist
Keven focuses on data-driven digital strategies, specializing in SEO and SEM. He helps clients improve online visibility through technical optimization and targeted advertising campaigns that deliver measurable ROI.
Melanie Gillard
Social Media Manager
Melanie develops engaging social media content and manages community interactions. Her expertise in platform-specific strategies helps brands build authentic connections with their target audiences across multiple digital channels.
Questions
What industries does RFG Creative specialize in?
We work with healthcare providers, educational institutions, hospitality businesses, government agencies, and retail companies, adapting our expertise to each industry's unique requirements.
Do you offer both digital and traditional marketing services?
Yes, we provide comprehensive solutions combining digital marketing with traditional PR, branding, and print materials to create cohesive, multi-channel campaigns.
How do you measure campaign success?
We use analytics tools to track key metrics like website traffic, engagement rates, and conversion rates, providing regular reports to demonstrate ROI and inform strategy adjustments.
Can you handle large-scale marketing campaigns?
Our team has experience managing complex campaigns for regional launches and national brands, with the flexibility to scale resources according to each project's requirements.
What makes RFG Creative different from other agencies?
Our hybrid model combines multiple marketing disciplines under one roof while maintaining personalized service, offering both comprehensive solutions and specialized expertise.
Do you work with businesses outside the Pacific Northwest?
While based in Washington, we serve clients nationally and internationally through virtual collaboration tools while maintaining our local community commitment.
