With 41 percent market share, Broadsoft is the leader in unified business communications, but it faces intense competition from Skype, Slack, Facebook Workplace, and Google. Broadsoft needed its own killer business collaboration app and tapped Ventive to help them define the product, user experience, and marketing.
After months of intense collaboration, UC-One Hub was launched in 2016 to positive reviews, and today is a flagship Broadsoft application that brings together video, chat, file sharing and 3rd party tools under one platform. UC-One is often mentioned in Cisco's decision to acquire Broadsoft for $1.9 Billion.
After months of intense collaboration, UC-One Hub was launched in 2016 to positive reviews, and today is a flagship Broadsoft application that brings together video, chat, file sharing and 3rd party tools under one platform. UC-One is often mentioned in Cisco's decision to acquire Broadsoft for $1.9 Billion.
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Jonathan Cardella founded multiple startups before picking up from San Francisco, moving his family to Boise, and launching Ventive in 2014. Like most technology entrepreneurs, Jon spent years hiring and managing product teams, and he knows all the critical mistakes that can bog down product development or derail its success.
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