Spotlight Branding
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Spotlight Branding
We're committed to putting your law firm in the Spotlight. In order to make you an #UnforgettableLawyer, we pride ourselves on responsive, proactive client service. Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts.

He is a proud graduate of UCF and earned his Master's Degree in Business & Marketing. Ben leads and manages our sales and marketing team. He is in charge of all strategic decision making for new marketing initiatives, as well as oversees the direction of the company. Ben graduated from Davidson College and played a season of professional football in Germany before moving to Hawai'i where he worked as a travel writer for a couple of years.
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Our team has decades of legal marketing experience - and in this book, we've cut straight to the chase and given you all of our best tips to grow your law practice. Sign up for our free weekly newsletter to get news, resources, and practical marketing and branding tips delivered straight to your inbox!
Center Stage
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As employees all over the country leave their jobs in search of better opportunities, you want to make sure you're doing everything you can to keep your most valuable team members on your payroll. This week, we're joined by Molly McGrath from Hiring.

Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community.This week, John joins us to talk about his firm'. This episode is somewhat of a part 2 to episode #41 with Brett Trembly.
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Looking for a fun team-bonding activity and a way to spice up your weekly team meetings? Having a quick round of trivia can make it happen! We're a competitive bunch here in the office, and we're always down to see who has the most knowledge. If your firm isn't utilizing a CRM, you're putting yourself at a disadvantage.
Website Design
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Your website plays a key role in the marketing of your law firm. It's not just for people to find online, but it's also a resource for referral sources, potential new clients, people you meet networking, etc. It's the main hub of all your marketing, both what you do online and offline! Creating the perfect website starts with an understanding of the main responsibility of a website for a law firm.
Social Media
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With almost 3 billion users, social media is a critical component of an up-to-date marketing plan. To get started, first understand that social media for law firms is not about creating leads! People typically aren't going to Facebook to find a lawyer. Instead, social media is about staying connected with people and increasing your firm's exposure.
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