Business Details
8 Years
experience
Custom Furniture & Home Decor in Noblesville, IN
Mercantile 37 was established in 2018 as a family-run studio and showroom by JR and Nick Roudebush. Our mission combines a passion for vintage, rustic-industrial aesthetics with a commitment to local craftsmanship and community engagement. Located in a historically rich studio complex, we operate Wheelers Cafe alongside our custom furniture and home decor offerings. With over 75 local makers represented in our showroom, we prioritize quality, sustainability, and personalized service. Our expertise spans custom-built furniture, curated vintage selections, and locally-sourced culinary experiences.As active members of the Noblesville community, we emphasize transparency, ethical practices, and creating spaces for meaningful connections through design and hospitality. Our combined decades of experience in artisanal craftsmanship and small business operations position us as a trusted destination for unique home goods and community-centered experiences in Central Indiana.
Services
Custom Furniture
Home Decor
Wheelers Cafe
Local Market
Event Hosting
Gift Cards
Tours
Appointments
Details
- Year established: 2018
Highlights and features
- We are a family-run business supporting 75+ local makers
- Our showroom combines custom furniture with a local-minded cafe
- We offer personalized appointments for custom furniture projects
- Our team has decades of combined experience in artisanal craftsmanship
- We prioritize sustainable practices through reclaimed materials
Services
Custom Furniture
We create custom-built furniture tailored to client specifications using reclaimed materials. Our process combines rustic-industrial aesthetics with modern functionality. Clients can schedule appointments to discuss unique projects ranging from tables to kitchen cabinets.
Home Decor
Our showroom features rotating collections of quality vintage and locally-made home furnishings. Products include apothecary items, gifts, and curated decor pieces that blend historical charm with contemporary style from regional artisans.
Wheelers Cafe
This community-focused cafe serves coffee and meals made from locally-sourced ingredients. The menu features traditional dishes with creative twists and includes an expanding market section offering Indiana-made food products.
Local Market
Our market showcases Indiana-based food producers with fresh products like eggs, cheeses, and organic vegetables. We also stock locally-made pantry items including bread mixes, jams, and spices for convenient shopping.
Event Hosting
The venue hosts events in a unique setting combining industrial architecture with rustic decor. Available for special occasions, the space accommodates gatherings that benefit from creative ambiance and onsite amenities.
People
JR Roudebush
Co-Founder
JR Roudebush co-founded Mercantile 37 with his son Nick in 2018. With decades of experience in artisanal craftsmanship, he brings expertise in reclaimed materials and vintage design to the family business.
Nick Roudebush
Co-Founder
Nick Roudebush established Mercantile 37 alongside his father JR in 2018. He combines modern design sensibilities with traditional craftsmanship to create unique furniture pieces and manage daily operations.
Questions
What types of custom furniture can you create?
We specialize in tables, countertops, office furniture, kitchen cabinets, and lighting fixtures using reclaimed materials. Clients can bring their own ideas or choose from our design portfolio.
Do you sell only locally-made products?
Our showroom features both quality vintage items and products from 75+ Indiana-based makers. The market section focuses exclusively on locally-sourced food products from regional producers.
Can I visit just the cafe without shopping?
Wheelers Cafe welcomes visitors during operating hours (Tuesday by appointment, Wednesday-Saturday 9am-5pm). No purchase is required to enjoy our coffee and locally-sourced menu items.
How do I schedule a custom furniture consultation?
Appointments can be scheduled by email or phone. We recommend contacting us at least two weeks in advance to discuss project details and material options.
Are gift cards available for purchase?
E-gift cards and physical gift cards can be purchased through our website or in-store. They can be used toward any purchase at Mercantile 37 or Wheelers Cafe.
Do you host private events at your location?
Yes, our venue accommodates private events in a unique industrial-chic setting. Contact us directly to discuss availability, capacity, and rental requirements for special occasions.
Reviews (4)
Phil M.
Sep 04, 2021
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Very nice blend of old and new, antiques and homemade and repurposed. Local whiskey's and rye. Coffee shop with a long line. Come up and try it.
Ron D.
Aug 16, 2021
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Enjoyed some excellent coffee at this rural stop when traveling north. Everything is newly renovated but still a ton of history - some of the tables inside look like the originals from 1940.
Stephanie K.
Jul 21, 2021
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What a beautiful place. I came in wanting to check out the decor and furniture. The quality is wonderful. The custom made bar stools and tables are ones that would be passed down for generations. The parking lot is large and you can tell they must get really busy. There is a wonderful cafe. You order at the counter. Coffee and sandwiches seem to be the big sellers. There are several picnic tables outside to eat at or you can eat in the cafe.
Opal B.
Jul 02, 2021
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Fantastic sandwiches again today! Unusual taste combos. High quality bread. Friendly service. Great cinnamon and raw honey coffee. Love the location!
