Founded in 1991, Fishman PR is the franchise industry's leading public relations and content marketing agency. Our strategic, results-driven franchise lead generation and brand awareness campaigns have helped hundreds of franchisors attract quality franchisees and customers.
Using your brand's franchisee and customer personas as a basis, our specialized integrated process first generates earned media coverage that carries the right messages to the right media outlets at the right times to your prospects.Our content and digital marketing strategies then drive prospects back to your website, where they find compelling multimedia content designed to convert leads into sales.
Using your brand's franchisee and customer personas as a basis, our specialized integrated process first generates earned media coverage that carries the right messages to the right media outlets at the right times to your prospects.Our content and digital marketing strategies then drive prospects back to your website, where they find compelling multimedia content designed to convert leads into sales.
Services
Who We Are
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Why do hundreds of franchisors continually turn to Fishman PR to generate leads for their franchise opportunities? Because managing PR and content marketing for franchise brands requires special expertise. Over the past 25 years, Fishman PR has perfected a proven method of developing PR strategies that drive the right qualified leads to franchise sales teams.
Public Relations
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Since 1991, Fishman PR has helped hundreds of franchise brands generate franchisee and customer leads through powerful and creative media relations strategies. Our seasoned team of media relations specialists has built a network of media contacts around the country.
We leverage those relationships to secure positive coverage of your brand and franchise opportunity in print, online and broadcast outlets that reach your target audiences, as well as with social influencers that match your customer demographic.
We leverage those relationships to secure positive coverage of your brand and franchise opportunity in print, online and broadcast outlets that reach your target audiences, as well as with social influencers that match your customer demographic.
Specialty PR Services
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Whether you're going through a rebrand or your brand simply needs a refresh, our strategic approach to brand storytelling will help differentiate you among consumers and franchise candidates alike. A single voice in the ocean of online noise can amplify your franchise brand, prompting prospective franchisees to take the next step or inspiring consumers to visit a specific location.
Content Marketing
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Our team of content specialists develops content that aligns with your growth strategy and resonates with your prospective franchisees - engaging, educating and motivating them every step of the way.
Our strategies are multi-dimensional, leveraging rich content that builds a robust digital footprint, enticing leads to learn more about your brand's investment opportunity, and nurturing prospects as they familiarize themselves with your brand and determine if your franchise system is right for them.
Our strategies are multi-dimensional, leveraging rich content that builds a robust digital footprint, enticing leads to learn more about your brand's investment opportunity, and nurturing prospects as they familiarize themselves with your brand and determine if your franchise system is right for them.
Digital Marketing
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Your franchise candidates go through an increasingly complex digital landscape by the time they make their first contact with your franchise sales team. The path to conversion is anything but linear, so your digital marketing strategy needs to be agile enough to keep your brand top of mind with your prospects no matter where they are in the process.
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