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Business Details
28 Years
experience
Coral Gables Luxury Real Estate Experts
The Carole Smith has redefined luxury real estate in South Florida through decades of dedicated service and unparalleled market expertise. With over 25 years of combined experience, Carole Smith and Cristina Formosa lead a team renowned for its concierge approach, prioritizing client needs while maintaining a track record of exceptional results. Specializing in Coral Gables, Coconut Grove, and surrounding areas, the team combines deep local knowledge with a global perspective, offering strategic insights into property values, market trends, and transaction complexities.

Their success in selling historic homesincluding a 1924 Mediterranean Revival property in just 100 daysdemonstrates their mastery of niche markets. Backed by testimonials highlighting their responsiveness, negotiation skills, and personalized service, the team consistently delivers top-dollar returns for sellers and seamless experiences for buyers. Their commitment to excellence extends beyond transactions, fostering long-term relationships built on trust and mutual respect.
Services
Luxury home sales Historic property transactions Waterfront estate marketing Market valuation analysis Concierge home preparation
Details
  • Year established: 1998
Highlights and features
  • We offer 25+ years of South Florida real estate expertise
  • Our team specializes in historic Coral Gables property transactions
  • We provide hyper-local market insights and pricing strategies
  • Our concierge service handles staging, renovations, and marketing
  • We guarantee responsive communication and transparent guidance
What people say
Outstanding service Market expertise Professional team Timely communication Exceptional results
Services
Luxury Home Sales
Specialized marketing strategies for luxury properties exceeding $1M. Our team leverages global networks and targeted campaigns to attract qualified buyers. We handle complex negotiations and transaction logistics for waterfront estates, historic mansions, and modern villas.
Historic Property Transactions
Expert guidance for Coral Gables' historic properties built before 1940. We navigate preservation requirements while maximizing market value. Our team includes specialists familiar with architectural nuances and restoration incentives.
Market Valuation Analysis
Data-driven home valuations combining comparative market analysis with current trends. We provide accurate pricing recommendations to optimize sales performance while avoiding overpricing pitfalls in competitive markets.
Concierge Home Preparation
Full-service home staging and renovation coordination. We arrange professional photography, virtual tours, and cosmetic upgrades to enhance property appeal and achieve faster sales at premium prices.
Waterfront Estate Marketing
Targeted promotion for properties with boat docks and bay views. Our marketing includes yacht club networking, nautical lifestyle publications, and virtual boat tour capabilities to reach affluent buyers.
People
Carole Smith
Principal Realtor
25+ year Coral Gables real estate expert with $30M+ in personal sales. Recognized for historic home expertise and client advocacy. Harvard-trained negotiator specializing in luxury property transactions.
Cristina Formosa
Principal Realtor
Luxury market specialist with 20 years of South Florida experience. Expert in waterfront estates and new construction. Known for strategic marketing campaigns that consistently exceed listing price expectations.
George Schechter
Realtor
Seasoned agent focusing on Pinecrest and South Miami properties. Specializes in family estate transitions and multi-generational property planning with a client-centric approach to complex transactions.
Diana Rodriguez
Marketing Director
Leads digital marketing initiatives and virtual property presentations. Develops immersive buyer experiences through 3D tours, drone photography, and targeted social media campaigns for premium listings.
Lety Rios
Business Manager
Transaction coordinator ensuring seamless deal execution. Manages documentation, timelines, and vendor relationships while maintaining compliance with Florida real estate regulations and client expectations.
Questions
What areas do you specialize in?
We focus on Coral Gables, Coconut Grove, Pinecrest, South Miami, and Key Biscayne luxury markets.
How do you price luxury homes?
We use comparative market analysis with adjustments for unique property features and current buyer demand trends.
Do you handle historic home sales?
Yes, we specialize in Coral Gables' historic properties with expertise in preservation requirements and tax incentives.
What marketing services do you offer?
Full-service marketing including professional photography, virtual tours, targeted digital campaigns, and print advertising.
How quickly do homes sell?
Average 30-45 days for properly priced luxury properties with our concierge preparation and marketing services.
Can you assist with financing?
We connect clients with preferred lenders for mortgage solutions tailored to luxury property transactions.
Reviews (7)
Phyllis Grossman
Apr 18, 2021 Report
What does perfection look likeCarole Smith, of course! Her professionalism
Her knowledge of the Miami real estate market
Her marketing abilities
Her understanding of what makes a house marketable
Her Rolodex of recommended painters, plumbers, attorneys and tradesmen
Her negotiating skills,
Her empathy for her clients
All combine to make Carole Smith the consummate real estate agent. More than a year before we ultimately sold our home, we contacted Carole for a consultation. In our first interview Carole spent a great amount of time giving us a candid but fair estimation of our
Andrew Zuckerman
Nov 27, 2020 Report
We faced a very difficult situation. We were trying to sell a house remotely during a pandemic. Our elderly mother and our late father had built the house in 1965. My brother and I live out of state. We needed to move our mother out of town and get the house on the market. Carole Smith came highly recommended from close friends, but you still have no idea when working from so far away. From Day 1, Carole communicated responsively and effectively. She made excellent referral recommendations when we needed sorting and packing help as well as legal help. She answered every email and text within moments
Sergio Campos
Nov 16, 2020 Report
We had a fantastic experience with Carole Smith. It took us more than a year to sell the house. Throughout that time she was tireless. She showed the house dozens of times with the same energy and enthusiasm. Without being pushy, she guided us through a difficult task in our lives, with a lot of patience and professionalism. She is classy and sophisticated, but hand-on when she needs to. We loved working with her and would not work with anyone else in real estate going forward if she would agree to work with us again.
Claudia Feldman
Sep 22, 2020 Report
My husband and I were introduced to Carole Smith and her wonderful team by my father and mother in law. They knew we needed the absolute best in the business to sell our home and to find us the perfect home just in time for the arrival of our second baby. Even though the time frame to sell and buy our new home was limited, due to my impending due date, Carole and her team made real estate magic and just within one week of listing our home, we were under contract! Her invaluable real estate experience made for the smoothest transaction and within 30 days our home officially closed! But what about
Ted Jacobs
Sep 02, 2020 Report
Have purchased and sold numerous homes throughout the country. While many Real Estate Agents primarily serve as neutral entities to pass communications and paperwork back and forth between buyer and seller, Carole was an integral and invaluable aspect of the selling process who has her finger on the pulse of the current marketplace. She acted solely on our behalf and walked us through and demystified complicated and as is often the case, un-expected turns in both the deal negotiations and inspection process. We'd highly recommend Carole as a trusted partner for those either buying or selling their
Gayle Nemeroff
Aug 21, 2020 Report
Recommended by a neighbor after we had been represented by another well-known area realtor for a year with little activity or interest, Carole was a very welcome change. Working with us long-distance, Carole put together a very strong social media marketing campaign, fabulous home staging and photographs, attracted significant traffic of potential buyers to Open Houses, and helped with a myriad of tasks that normally we would have done if we still lived locally. What a difference!!! At all times Carole not only kept us apprised but offered solutions, not excuses, whenever we faced an issue and
Peter Thornton
Jul 03, 2020 Report
Carole is very responsive, attentive and full of great advice. Once we were ready to relocate Carole spent two days with me touring properties that fit our criteria while being introduced to many local realtors. Carole explained the history and differences between Coral Gables, Pine Crest Coconut Grove and South Miami. We recently closed on our home in Coral Gables. Carole was on top of it throughout the entire process. I didnt hesitate on recently recommending Carole to a family member. We consider her a great resource.