1: a ceramic or metal container in which metals or other substances may be melted or subjected to very high temperatures. 2 : a situation of severe trial, or in which different elements interact, leading to the creation of something new. The crucible represents the heart and soul of innovation and hard work.
The kind our ancestors passed down from generation to generation. The kind that drives a passion for craftsmanship and quality. For thousands of years, crucibles-both the vessel and the trial-have forged connections of people and cultures across countries and continents. We believe that great coffee is such a crucible.
The kind our ancestors passed down from generation to generation. The kind that drives a passion for craftsmanship and quality. For thousands of years, crucibles-both the vessel and the trial-have forged connections of people and cultures across countries and continents. We believe that great coffee is such a crucible.
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