Business Details
50+ Years
experience
Custom Sign Solutions for Lasting First Impressions
Lacrosse Sign has dedicated itself to helping businesses create extraordinary first impressions through custom signage solutions since 1917. Our century-long legacy is built on combining leading technology with quality craftsmanship and superior design to deliver impactful visual statements for clients across the Midwest. Our team of empowered professionals specializes in sign consulting, design, fabrication, installation, and maintenance, ensuring seamless execution from concept to completion. With over 100 years of experience and 150+ industry awards, we maintain a client-centric approach that prioritizes integrity, innovation, and community impact.Our in-house capabilities include neon sign repair, LED conversions, vehicle advertising, and full brand rebranding projects. Backed by 65+ five-star reviews, we serve businesses in Eau Claire, Madison, Onalaska, Rochester, and Wisconsin Dells. Our unique process begins with understanding client vision and budget, followed by award-winning design, precision fabrication using premium materials, and expert installation. We handle permitting complexities and offer ongoing maintenance to ensure lasting sign performance. This comprehensive approach has established us as a trusted partner for over 18,500 successful signage projects.
Services
Sign Consulting
Sign Design
Custom Sign Fabrication
Vehicle Advertising
Permit Acquisition
Sign Installation
Sign Maintenance
Neon Sign Repair
Logo Design
LED Conversion
Details
- Year established: 1917
Highlights and features
- 100+ years of sign industry expertise since 1917
- In-house design, fabrication, and installation capabilities
- Certified installation experts with safety-first approach
- Award-winning rapid rebranding completed in 36 hours
- 65+ five-star customer reviews and 150+ industry awards
What people say
Fantastic to work with
Excellent creative taste
Knowledgeable team
Quick turnaround
Professional execution
Services
Custom Sign Fabrication
Our skilled craftsmen create custom signs using premium materials and advanced techniques. From concept to completion, we ensure precise execution of architectural signage, pylon signs, and dimensional lettering. Clients benefit from our 100+ years of expertise and 150+ industry awards in creating durable, visually striking signage solutions that enhance brand visibility.
Sign Design
Award-winning designers develop customized signage concepts through our unique discovery process. We translate brand identity into visual statements using cutting-edge software and decades of design expertise. Our approach ensures signage solutions that align with business goals while meeting local regulations and aesthetic requirements.
Vehicle Advertising
Professional vinyl technicians apply vehicle graphics ranging from simple decals to full-body wraps. Our durable, eye-catching vehicle advertising transforms fleets into mobile marketing tools. We handle surface preparation, precise application, and finishing touches to ensure long-lasting, high-impact branding on cars, trucks, and commercial vehicles.
Neon Sign Repair
Specialized technicians restore vintage neon signs and maintain modern neon displays. Services include tube bending, gas filling, transformer replacement, and complete sign overhauls. We preserve the artistry of neon while ensuring safety compliance and energy efficiency for both historic and contemporary neon signage.
Permit Acquisition
Our experts navigate municipal sign regulations and secure required permits for new installations. We handle zoning requirements, size restrictions, and lighting ordinances to ensure compliance. This service streamlines the approval process, saving clients time while guaranteeing regulatory adherence for commercial signage projects.
People
Paul Fuchsel
Owner
With 48 years of industry experience since joining in 1976, Paul Fuchsel leads as Owner, continuing the family tradition of excellence in signage established by Theodore Schultz in 1917.
Joel House
President
President Joel House brings 11 years of leadership experience since joining in 2013, overseeing strategic growth while maintaining the company's century-old commitment to quality signage solutions.
Mike Skroch
VP of Operations
Vice President of Operations Mike Skroch, with 1 year of leadership experience since 2024, manages day-to-day operations while upholding the company's 100+ year tradition of excellence.
Jason Schleifer
Operations Manager
Operations Manager Jason Schleifer, with 25 years of experience since 1999, oversees production processes ensuring efficient delivery of high-quality signage solutions that meet exacting standards.
Questions
What signage services do you offer?
We provide comprehensive signage solutions including custom design, fabrication, installation, and maintenance. Our specialty services include neon repair, vehicle advertising, LED conversions, and complete brand rebranding projects.
Do you handle sign permits?
Yes, our team manages the entire permitting process, navigating local regulations and securing required approvals to ensure compliance for your signage project.
Can you create signs for multiple locations?
We specialize in multi-location branding with rapid rebranding capabilities demonstrated by completing 12 branch locations in 36 hours for National Bank of Commerce.
What areas do you serve?
We serve businesses in Eau Claire, Madison, Onalaska, Rochester, and Wisconsin Dells, with our newest location in Rochester, MN expanding our Minnesota service capabilities.
How do payments work?
We offer two payment options: payments under $500 and payments $500+ through our secure online payment system for your convenience.
What makes you different from other sign companies?
Our century-long expertise, in-house capabilities from design to installation, and commitment to quality materials set us apart as a full-service signage solution provider.
Videos
Reviews (4)
Greg Ferriss
Dec 13, 2021
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Wow what a wonderful sign. I called them and Jeff came over that day. He had great recommendations and made a great demonstration photo showing us exactly what the sign could look like. We got a fair price and ordered it. Now, we are thrilled with our new sign and can't say enough great things about Jeff and La Crosse Sign Group. I highly recommend.
Terra O'Brien
Nov 14, 2021
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Great team to work with! Everything was well thought out and communicated. Appreciate Jeff and the team for all their efforts in addressing our signage needs!
Faith Baptist La Crosse
Oct 29, 2021
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Very happy with the overall experience. They were easy to work with and the communication from start to finish was excellent. Thanks La Crosse Signs!
Anna Koopman
Oct 29, 2021
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We partnered we Lacrosse Sign for our directional and building signage after a recent rebranding of Cotter Schools. Thank you for helping us talk through our options and leading us as we developed a signage plan to meet our campuses needs. We are very happy with the outcome!
