Business Details
48 Years
experience
Trusted Marketing & Advertising Experts Since 1978
Founded in 1978, our agency has established itself as one of Florida's most respected marketing, advertising, and public relations firms. With over four decades of experience, we have built a reputation for developing effective marketing strategies driven by innovative creative campaigns, targeted media planning, and impactful publicity initiatives. Our client-first philosophy ensures hands-on involvement from our principals with every client, allowing us to maintain agility and respond swiftly to market changes.Specializing in diverse industries including hospitality, retail, healthcare, and real estate, we combine global market expertise with deep local knowledge to create brands that resonate. Our track record includes over 1,000 awards for excellence while maintaining a steadfast commitment to delivering measurable bottom-line results for our clients.
Services
Advertising Services
Public Relations
Branding Solutions
Marketing Strategy
E-commerce Development
Corporate Communications
Media Planning
Product Launches
Digital Campaigns
Market Research
Details
- Year established: 1978
Highlights and features
- 40+ years of proven success in marketing and public relations
- Hands-on executive involvement with every client engagement
- Expertise across 8+ diverse industries including hospitality and healthcare
- Combines global market knowledge with local market expertise
- Award-winning track record with over 1,000 industry recognitions
Services
Advertising Services
We create targeted advertising campaigns that combine creative excellence with strategic media planning. Our approach focuses on generating measurable business results through innovative creative execution and market-specific insights. With decades of experience across multiple industries, we develop campaigns that resonate with target audiences while maintaining brand consistency.
Public Relations
Our public relations services integrate traditional PR with digital strategies and community engagement. We build comprehensive communication plans that enhance brand reputation through media relations, crisis management, and strategic messaging. Our team combines research-driven planning with creative execution to achieve specific client objectives across various marketplaces.
Branding Solutions
We specialize in creating and evolving brand identities that connect with target audiences. Our branding process includes market analysis, positioning strategy, and visual identity development. With experience building internationally recognized brands across hospitality, retail, and real estate sectors, we deliver branding solutions that drive business growth and market differentiation.
Marketing Strategy
Our strategic marketing services combine market research with business intelligence to develop actionable plans. We focus on creating integrated approaches that align with business objectives while adapting to market changes. Our strategies emphasize measurable outcomes and ROI through coordinated implementation across multiple marketing channels.
E-commerce Development
We develop comprehensive e-commerce platforms and digital marketing solutions tailored to business needs. Our services include website design, online marketing campaigns, and digital communication strategies. With expertise in creating effective online presences for hospitality and retail clients, we deliver digital solutions that enhance brand visibility and drive business results.
People
Roberta Backus Turner
Founder & Executive Leader
With over 40 years of agency leadership experience, Roberta established Backus Turner International's client-first philosophy. Her strategic vision has driven the agency's growth while maintaining hands-on executive involvement with key accounts.
Larry Turner
Creative Director
As Creative Director, Larry leads the development of award-winning advertising campaigns. His creative expertise spans multiple industries, focusing on innovative solutions that deliver measurable business results through compelling visual storytelling.
Ren Mahfood
President
President Ren Mahfood oversees agency operations and client relationships. With extensive experience in marketing strategy, he ensures the agency maintains its commitment to excellence while adapting to evolving market demands.
Questions
What services does Backus Turner International offer?
We provide comprehensive marketing, advertising, public relations, branding, e-commerce development, and strategic communications services tailored to diverse industries.
How long has the agency been in business?
Our agency has delivered marketing solutions since 1978, with principals maintaining hands-on involvement throughout our history.
What industries does the agency specialize in?
We work across hospitality, healthcare, retail, real estate, financial services, and non-profit sectors with international and local market expertise.
How does the agency approach client relationships?
We prioritize client success through collaborative partnerships, treating each client's business as our own with executive-level direct involvement.
What geographic areas do you serve?
While based in South Florida, we serve national and international markets with specialized knowledge of Caribbean destinations.
