Business Details
44 Years
experience
Trusted Public Relations and Marketing Agency in Orlando
Founded in 1982, Bennett & Company & Company is a client-centric public relations firm headquartered in Orlando, Florida. With over 25 years of experience, we specialize in media relations, strategic meeting planning, social content creation, and comprehensive marketing solutions. Our team of journalists, PR professionals, and tech experts operates remotely, allowing us to focus on client needs while leveraging statewide affiliates and international media connections. We combine PR, advertising, digital marketing, and event management to deliver measurable results for clients in real estate, tourism, luxury goods, and professional services.Our rapid implementation approach, data-driven monitoring, and commitment to flexibility have earned us recognition for campaigns like the Super Bowl XXXIV commercials, which generated $21 million in publicity for a client. We prioritize accountability, client goals, and community impact through initiatives like founding Feed More Kids.
Services
Public Relations
Media Relations
Event Planning
Social Media Marketing
Strategic Meetings
Crisis Management
Content Creation
Advertising Campaigns
E-Commerce Strategy
Community Relations
Details
- Year established: 1982
Highlights and features
- We have over 25 years of experience in PR and marketing.
- Our team includes journalists and PR professionals with global connections.
- We implement rapid response strategies for media opportunities.
- We focus on measurable results and client profitability.
- Our campaigns have generated over $21 million in publicity for clients.
What people say
Measurable results
Exceptional event planning
Rapid media response
Creative storytelling
Proven expertise
Services
Public Relations
We develop comprehensive PR strategies that combine media relations, storytelling, and crisis management to enhance brand reputation. Our team leverages 25+ years of experience and media connections to secure press coverage and manage public perception. Clients benefit from tailored campaigns that align with business goals and deliver measurable outcomes.
Event Planning
From concept to execution, we create impactful events that engage audiences and achieve marketing objectives. Our expertise includes large-scale productions like the UF Global Tourism Summit and Super Bowl commercials. We handle logistics, vendor coordination, and media coverage to ensure seamless execution and maximum client visibility.
Social Media Marketing
We craft targeted social media strategies that boost engagement and drive conversions. Our approach combines content creation, platform-specific tactics, and analytics to build brand presence. Clients receive customized plans that integrate with overall marketing efforts and adapt to evolving digital trends.
Crisis Management
We help clients navigate PR crises through proactive planning and rapid response strategies. Our team develops contingency plans and communication protocols to protect brand integrity. With experience handling high-profile situations, we minimize reputational damage and restore public confidence effectively.
Content Creation
We produce compelling content across formats including press releases, marketing materials, and multimedia campaigns. Our journalists and writers craft messages that resonate with target audiences while maintaining brand consistency. Clients receive original content that supports broader marketing objectives and drives engagement.
People
Laura Phillips Bennett
Founder & CEO
Laura Bennett & Company & Company founded the agency in 1982 after working at PBS, AT&T, and the White House. With experience across six U.S. cities and clients ranging from presidents to Fortune 500 companies, she brings strategic leadership and industry expertise to every project.
Questions
What industries do you specialize in?
We specialize in real estate (commercial/residential), tourism/hospitality, luxury goods, restaurants, and professional services sectors.
How do you measure campaign success?
We use data-driven metrics including media coverage value, sales impact, and ROI analysis to evaluate campaign effectiveness.
Can you handle national/international campaigns?
Yes, we have statewide affiliates and international media connections to execute campaigns across the US and globally.
What is your crisis management approach?
We combine proactive planning with rapid response protocols to protect brand reputation and minimize reputational damage during PR crises.
How quickly do you respond to media inquiries?
We follow the '10-minute rule' for media response, ensuring journalists receive timely, professional replies to secure coverage opportunities.
