Business Details
Healthcare Branding Experts in Irvine, CA
Maricich Health is a healthcare branding, advertising, and marketing communications agency dedicated to driving innovation and engagement in the healthcare sector. Our proprietary Brandtivity process combines strategy, creativity, diversity, and data-driven insights to align human truths with business objectives, delivering measurable results for hospitals, health systems, payers, and life science innovators. With decades of collective experience, our team of industry veterans has spearheaded transformative campaigns for clients like UC Irvine Health, Kaiser Permanente, and L.A. Care Health Plan, earning recognition from leading healthcare marketing award programs.We prioritize purpose-driven marketing that not only grows brands but also improves health outcomes for diverse populations. Our strategic approach to multicultural audience engagement, coupled with advanced digital marketing tools like our Skylight performance dashboard, positions us as trusted partners in navigating the evolving healthcare landscape. Through integrated campaigns spanning media planning, public relations, and immersive digital experiences, we help clients achieve relevance, market share growth, and lasting impact.
Services
Brand Development
Digital Marketing
Media Planning
Public Relations
Content Strategy
Creative Development
Cultural Infusion
Marketing Research
Strategic Planning
Performance Reporting
Highlights and features
- We offer 25+ years of healthcare communications expertise
- Our proprietary Brandtivity process drives measurable brand outcomes
- Specialized multicultural marketing strategies for diverse audiences
- Award-winning campaigns recognized by industry-leading competitions
- Integrated approach combining strategy, creativity, and digital analytics
Associations and certifications
- Healthcare Ad Awards
- Healthcare Marketing Impact Awards
- ADDYs
- Tellys
- MM&M
What people say
Award-winning campaigns
Multicultural marketing expertise
Measurable business impact
Creative excellence
Industry recognition
Services
Brand Development
We create comprehensive brand strategies that align organizational goals with consumer needs. Our approach combines market research, competitive analysis, and audience insights to develop messaging platforms that drive brand relevance and market differentiation. Through our Brandtivity process, we ensure consistent brand positioning across all touchpoints.
Digital Marketing
Our digital marketing services include website development, email campaigns, and marketing automation tailored to healthcare audiences. We implement data-driven strategies to optimize online presence and patient engagement through targeted digital channels and performance analytics.
Media Planning
We develop cross-channel media plans that maximize campaign reach and effectiveness. Our expertise spans digital, broadcast, print, and ethnic media channels to ensure optimal message delivery to both consumer and healthcare professional audiences.
Public Relations
Our public relations team creates strategic communication plans that enhance brand visibility and credibility. We manage media relations, crisis communications, and stakeholder outreach to build and maintain positive brand perception in the healthcare industry.
Cultural Infusion
This proprietary approach integrates multicultural insights into brand campaigns to effectively engage diverse audiences. We develop culturally relevant messaging strategies that resonate across different demographic groups while maintaining brand consistency.
People
Mark Maricich
CEO & Chief Strategist
25-year communications veteran with expertise in healthcare marketing strategy. Led initiatives for UC Irvine Health and L.A. Care Health Plan. Former HPRMA president with BA in communications from California State University, Fullerton.
David Maricich
President & Chief Creative Officer
Over 20 years of healthcare creative leadership experience. Directed campaigns for major health systems and medical device companies. Serves on TAAN Worldwide board and focuses on healthcare innovation and brand development.
Renita Smith
VP, Brand Strategy
Seasoned marketer with healthcare and multicultural expertise. Holds MBA from Stanford Graduate School of Business. Specializes in brand strategy for healthcare consumers and HCPs through data-driven insights and content development.
Debbie Karnowsky
Executive Creative Director
Award-winning creative leader with work in MoMA's permanent collection. Developed successful campaigns for Kaiser Permanente and Western Dental. Recognized by Ad Age and Adweek for creative excellence in healthcare marketing.
Russell Droullard
Director of Digital Marketing & Performance
20+ years of digital marketing expertise with focus on healthcare analytics. Developed Skylight Marketing Performance dashboard. Specializes in campaign KPI analysis, web analytics, and data-driven marketing strategy for healthcare clients.
Questions
What healthcare marketing services do you specialize in?
We specialize in brand development, digital marketing, media planning, public relations, and multicultural marketing strategies tailored to healthcare organizations.
How do you approach healthcare brand strategy?
Our Brandtivity process combines strategy, creativity, and data analytics to align brand messaging with consumer needs and business objectives.
What healthcare sectors do you work with?
We serve hospitals, health systems, payers, medical device companies, life science innovators, and retail healthcare providers.
How do you measure marketing campaign effectiveness?
We use our proprietary Skylight dashboard for real-time performance tracking and data-driven insights across all marketing channels.
Do you handle multicultural healthcare marketing?
Yes, our Cultural Infusion approach creates integrated campaigns targeting both general and multicultural healthcare audiences.
What sets you apart from other healthcare agencies?
Our combination of creative excellence, data analytics, and deep healthcare industry expertise delivers measurable brand impact.
Reviews (1)
Kodjo Henry
Aug 06, 2021
Report
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