Business Details
21 Years
experience
Your Trusted Partner for PR and Media Strategy Solutions
Razorsharp PR has spent two decades cultivating media relationships to help clients build confidence with customers and investors. Our team of seasoned professionals delivers customized communication strategies that boost sales, funding, and brand visibility. With over 50 years of collective public relations experience, we specialize in media relations, content marketing, and thought leadership campaigns tailored to small and midsize businesses.Our executives work directly with clients to ensure personalized service, avoiding the common practice of delegating to junior associates. We focus on growth-oriented solutions that align with long-term business objectives while maintaining a client-centric approach to public relations.
Services
Media Relations
Content Marketing
SEO Optimization
Thought Leadership
Digital PR
AI Visibility
Survey Management
Brand Positioning
Details
- Year established: 2005
Highlights and features
- We offer 20+ years of media relations expertise with top-tier outlets
- Our executives work directly with clients, not junior associates
- Growth-oriented strategies tailored to your specific business needs
- Proven success in securing placements in national business media
- International reach with localized market understanding
What people say
Highly recommend them
Impressive placement rates
Quality coverage achieved
Strong partners and mentors
Industry-wide exposure
Services
Media Relations
We secure placements in top-tier business media through strategic outreach to journalists and editors. Our team builds lasting relationships with financial, trade, and mainstream outlets to ensure consistent brand visibility. Clients benefit from expert media training and real-time campaign performance tracking.
Content Marketing
Our content strategy develops compelling narratives that position clients as industry thought leaders. We create professional-grade content including white papers, blog posts, and presentation materials while designing visually appealing templates that reinforce brand identity across all communication channels.
SEO Optimization
We implement technical SEO improvements, schema markup, and keyword optimization to enhance search engine rankings. Our approach combines traditional SEO with AI visibility strategies to ensure content appears in both search results and large language model responses, maximizing digital exposure.
Thought Leadership
Through competitive benchmarking and opportunity mapping, we identify platforms for establishing industry authority. Our services include survey design, award submissions, and speaking engagement coordination to position clients as go-to experts in their field.
Digital PR
We combine traditional PR with digital strategies to amplify online visibility. This includes optimizing content for search engines, leveraging AI-driven platforms, and distributing multimedia content across digital channels to reach target audiences where they spend time online.
People
Ray Young
Founder & President
With over 20 years in public relations, Ray specializes in media strategy and thought leadership campaigns. He has secured placements for clients in major financial media outlets and leads the firm's strategic direction.
Jo Detavernier
Executive VP, Communications
An accredited communications professional with APR and SCMP certifications, Jo oversees client relations and campaign execution. She brings extensive experience in brand positioning and media outreach strategies to client engagements.
Ethan Young
VP, Technology
Ethan manages technical aspects of digital PR campaigns, focusing on SEO implementation and AI visibility strategies. His expertise ensures clients' content remains discoverable in evolving digital landscapes.
Maximus Clark
Senior Account Executive
Maximus coordinates media placements and client communications, leveraging his understanding of business journalism to connect clients with relevant media opportunities.
Daniel Bosch
Digital Content Manager
Daniel creates and optimizes content for digital platforms, ensuring brand messaging remains consistent across all media channels while implementing SEO best practices.
Questions
What industries do you specialize in?
We work with financial firms, market research companies, technology providers, and professional services organizations seeking media visibility and thought leadership positioning.
How do you measure PR campaign success?
We track media placements in target outlets, website traffic growth from PR efforts, and increased brand recognition through client testimonials and market surveys.
Can you help with international media relations?
Yes, our media relationships span national and international business publications, with successful campaigns across North America, Europe, and Asia.
What's included in your content marketing services?
We develop owned media strategies, create professional content (white papers, blogs, presentations), and design templates that reinforce brand authority.
How do you handle crisis communications?
While not our primary focus, we provide strategic messaging guidance and media response frameworks to help clients maintain brand integrity during challenging situations.
