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Your Trusted Insurance Advisors in Port Charlotte, FL
Goodfriend Health Insurance Advisors is a trusted local agency specializing in health, Medicare, dental, and life insurance solutions. With a focus on personalized service, we help clients navigate complex insurance options to find coverage that aligns with their unique needs and budgets. Our team of experienced advisors provides comprehensive guidance on Medicare plans, retirement planning, and life insurance products, ensuring clients make informed decisions. We partner with leading insurers to offer competitive plans, including HMO, PPO, and EPO options, while emphasizing preventive care and cost-saving benefits. Our commitment to ongoing support ensures clients receive timely assistance with claims, coverage adjustments, and policy management.

Backed by certifications from G2 Risk Solutions, we prioritize transparency, ethical practices, and client education. Serving Florida residents, we simplify insurance complexities through one-on-one consultations and digital tools for 24/7 account access. Our mission is to empower individuals and families with reliable coverage that protects their health and financial well-being. Whether enrolling during open enrollment or addressing urgent coverage gaps, we provide tailored solutions to avoid penalties and ensure continuous protection.
Services
Health Insurance Plans Medicare Health Plans Dental Insurance Retirement Planning Term Life Insurance Indexed Universal Life Insurance
Highlights and features
  • We offer 20+ years of experience in health and life insurance solutions.
  • Our team provides personalized guidance for Medicare and retirement planning.
  • We partner with top insurers to offer competitive, customizable coverage options.
  • Local expertise serving Florida residents with area-specific plan knowledge.
  • Ongoing support for claims, policy adjustments, and 24/7 digital account access.
Associations and certifications
  • G2 Risk Solutions
Services
Health Insurance Plans
We provide individual and family health insurance plans through multiple insurers, ensuring ACA-compliant coverage that balances benefits and affordability. Our HMO, PPO, and EPO options include preventive care, prescription drug coverage, and access to extensive provider networks. Clients receive personalized support to compare plans, qualify for tax credits, and select deductibles/copays that match their healthcare needs and budget.
Medicare Health Plans
Our Medicare Advantage and Supplement plans offer enhanced coverage beyond Original Medicare, including dental, vision, and prescription drug benefits. We assist beneficiaries in understanding enrollment timelines, avoiding penalties, and selecting plans that address chronic conditions or long-term care needs. Digital tools and 24/7 nurse helplines provide ongoing support for claims management and provider coordination.
Retirement Planning
We specialize in tax-efficient retirement solutions using Indexed Universal Life insurance policies that combine wealth accumulation with death benefits. Our Family Retirement Plan helps clients mitigate market risks, access tax-free income, and structure legacy planning. We educate clients on alternatives to traditional 401(k)s, emphasizing flexibility and protection against rising tax rates.
Term Life Insurance
We offer affordable term life policies with coverage amounts from $25,000 to $100,000, available for individuals aged 18-64. Plans include optional riders for accidental death benefits and premium waivers, with terms ranging from 10 to 30 years. Our policies provide financial security for dependents while maintaining cost-effectiveness compared to permanent life insurance.
Dental Insurance
Our Florida-wide dental plans feature preventive care coverage, discounts on orthodontic procedures, and access to a network of providers. Clients benefit from low-cost cleanings, vision and hearing aid discounts, and wellness programs that promote overall health. We simplify enrollment and claims processing through participating dentists and online account management tools.
People
Brian Vincent Goodfriend
Certified Health Insurance Provider
Brian Goodfriend is a certified health insurance expert with decades of experience guiding Florida residents through complex insurance decisions. He specializes in Medicare solutions, retirement planning, and life insurance strategies, focusing on client education and ethical advisory practices.
Questions
What health insurance plans do you offer?
We provide HMO, PPO, and EPO plans from multiple insurers, including ACA-compliant options with preventive care, prescription coverage, and flexible deductibles.
How can you help with Medicare enrollment?
We explain Medicare Parts A-D, Medigap policies, and Advantage plans, helping clients avoid penalties while selecting coverage that matches their healthcare needs.
Do you offer dental insurance?
Yes, we offer Florida dental plans with preventive care coverage, orthodontic discounts, and access to a network of providers for low-cost cleanings and procedures.
What retirement planning services are available?
We provide tax-efficient retirement strategies using Indexed Universal Life insurance and the Family Retirement Plan™ to build wealth and ensure tax-free legacy transfers.
Are there life insurance options for seniors?
We offer term life policies for ages 18-64 and Indexed Universal Life insurance that combines retirement savings with death benefits for long-term protection.
What areas do you serve?
We serve all Florida residents, including Port Charlotte, Sarasota, Miami-Dade, and surrounding counties, with localized plan options and in-person consultations.
Reviews (4)
Lee Lyons
Dec 03, 2021 Report
Positive:Professionalism,Responsiveness
Brian Goodfriend and his staff are always so helpful and inviting. We have been using his business for over 4 years for healthcare. He has always led us in the right direction by helping us maneuver a very complex healthcare system. We will continue to conduct business with this very professional and organized group.
Cathy Collins
Nov 28, 2021 Report
Brian is wonderful! He helped me chose a health care plan that was best for me. Knowledgeable, patient and kind. Had my plan in place in no time. PLUS a person actually answers the phone! Very impressed with my overall experience.
John Gammel
Nov 06, 2021 Report
Positive:Professionalism,Responsiveness
We've been using Pam for our health insurance plan advice for years. Everything has worked out well - significant savings and all the providers and hospitals we've needed. Already signed up for 2022 - looks like the plan is even better than before.
Marilyn Crutcher
Nov 11, 2018 Report
They are kind and caring. They help me so much during my recent cancer issue. They made sure all my bills are paid by insurance company. And I am able to go to Moffitt Cancer Center. Praise God !