A small change can have a big impact. Try out our Bowl Builder to explore the many ways that adding fresh food to your pet's diet can make them happier and healthier-whether they eat canned, kibble, raw, or a mix of all. Once you complete your bowl, we'll even give you a customized shopping list for your pet and connect you with a local store for a chance to win FREE Primal products for a year!
As passionate pet owners, our goal is to elevate the health of pets through species-appropriate nutrition. Since 2001, we've been crafting premium pet foods using whole food ingredients-and it all started with a dog named Luna. Still have questions? Explore our frequently asked questions for everything you need to know about feeding Primal to your pet.
As passionate pet owners, our goal is to elevate the health of pets through species-appropriate nutrition. Since 2001, we've been crafting premium pet foods using whole food ingredients-and it all started with a dog named Luna. Still have questions? Explore our frequently asked questions for everything you need to know about feeding Primal to your pet.
Services
Our Story
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In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
Balanced Bases
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Elevate your dog's health with our lineup of complete & balanced bases, specially crafted to provide all of the vitamins, minerals, and nutrients they need to thrive. Thaws in minutes and comes in a convenient, bite-sized, easy-to-portion format-just scoop and serve! Shelf-stable and ready to serve - just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk.
Toppers & Hydrators
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Give your pup's bowl a boost of fresh food nutrition with our collection of toppers and hydration, whether their diet is canned, kibble, raw, or a mix of all! A hydrating, wholesome addition to any diet-plus beneficial nutrients to support joint health, digestion, and liver health. Aromatic whole-food toppers with specialized, functional ingredients-targeted towards digestion, immunity, or joint health!
Transitioning
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So, you're thinking about making the switch to raw but wondering what the transition will look like? We can help! Creating a nutrient-rich & raw diet for your dog is simple-just make sure to start off slow & steady for the first week. Elevate your pet's health with our lineup of complete & balanced bases, specially crafted to provide all of the vitamins, minerals, and nutrients they need to thrive.
Ingredients
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High-quality, fresh pet food starts with the best ingredients. That's why we rigorously select and source our ingredients from vendors who humanely raise, sustainably grow, and responsibly process all of the proteins, certified organic produce, and unrefined food-based vitamins and minerals in our products.
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