Alfred's Sports Shop

Business Details

Your Trusted Source for Sports Gear & Custom Uniforms

Alfred's Sports Shop has been a trusted name in the sporting goods industry for over 50 years, serving as one of New Jersey's oldest privately owned businesses. Our family-owned operation in downtown Madison, NJ, specializes in providing top-tier sports gear, team uniforms, and varsity jackets while pioneering innovative fundraising solutions through personalized websites for teams and organizations. With decades of combined experience, our team delivers expert guidance in product selection, customization services like screen printing and embroidery, and partnerships with leading local printers to ensure quality from small orders to bulk sales.

We serve a diverse clientele including schools, travel leagues, recreation departments, and corporate groups, offering both in-store expertise and online convenience through mobile-optimized team stores. Our commitment to excellence is reflected in our curated selection of major brands, personalized customer service, and dedication to meeting the evolving needs of athletes and teams across Northern New Jersey.

Services

Team Uniforms Screen Printing Embroidery Varsity Jackets Corporate Apparel

Highlights and features

We have over 50 years of experience serving Northern New Jersey's sports community
Our family-owned business combines tradition with modern customization technology
We offer both in-house personalization and partnerships with top local printers
Our team serves schools, colleges, and professional organizations statewide
We provide complete solutions from equipment sales to fundraising website creation

What people say

Great customer service Knowledgeable staff Personalized attention Quality products Accommodate special requests

Website

Update Listing

Services

Team Uniforms

We provide comprehensive team uniform solutions featuring today's leading brands with expert sizing and customization options. Our services include in-store and on-location fittings to ensure perfect fit for all players. From hats to cleats, we offer complete outfitting solutions for baseball, softball, football, basketball, soccer, lacrosse, and field hockey teams at competitive pricing.

Screen Printing

Our screen printing service handles everything from team uniforms to large-scale event apparel with professional quality. We specialize in creating customized jerseys, t-shirts, and spirit wear featuring team names, logos, and personalized elements. Using advanced techniques, we ensure durable, high-quality prints that meet both individual and bulk order requirements for schools and organizations.

Embroidery

We offer expert embroidery services for sports jackets, uniforms, and apparel with clean cut or distressed applique options. Our team creates detailed designs for varsity jackets, team wear, and corporate apparel using both traditional and modern techniques. From simple monograms to complex combination designs, we deliver professional results with attention to detail and durability.

Varsity Jackets

With 50 years of experience, we lead in custom varsity jacket creation featuring expert sizing and personalized design options. Our service includes guidance through the entire process from material selection to final detailing. We work with customers to incorporate letters, patches, and custom elements that reflect individual achievements and team identities.

Corporate Apparel

We provide custom corporate apparel solutions ranging from branded polos to complete uniform programs. Our services include customization through screen printing and embroidery for businesses, sales teams, and special events. We offer a wide selection of high-quality garments from major brands, ensuring professional appearance while maintaining comfort and durability for various workplace environments.

People

Frank Ruccio

Owner

Frank Ruccio leads Alfred's Sports Shop with decades of experience in the sporting goods industry. He maintains the shop's family tradition of excellence while adapting to modern customer needs through innovative services like fundraising websites.

Steve Phillips

Store Manager/Director of Uniforms and Sportswear

Steve Phillips oversees daily operations and uniform services at Alfred's Sports Shop. With extensive knowledge of sports apparel and equipment, he ensures customers receive expert guidance for both individual and team needs.

Jennifer Klein

Assistant Director of Uniforms and Sportswear

Jennifer Klein assists with uniform services and sportswear customization at Alfred's Sports Shop. She works closely with customers to create tailored solutions that meet specific team requirements and style preferences.

Jodi Huling

Director of Websites

Jodi Huling manages Alfred's innovative fundraising website program. She develops customized online solutions that help teams and organizations efficiently manage their apparel sales and fundraising initiatives.

Questions

What services does Alfred's Sports Shop Shop offer?

We provide sports equipment, custom team uniforms, varsity jackets, screen printing, embroidery, and fundraising website creation for teams and organizations.

How long has Alfred's been in business?

We've served Northern New Jersey for over 50 years as one of the state's oldest privately owned sporting goods shops.

Can you customize apparel with logos?

Yes, we offer screen printing and embroidery services for customizing t-shirts, uniforms, jackets, and corporate apparel with logos and names.

Do you serve schools and sports teams?

Yes, we work with schools, colleges, travel leagues, and recreation departments for uniforms, equipment, and fundraising solutions.

What payment methods do you accept?

Please contact us directly for current payment method options as this information wasn't specified in our materials.

Where are you located?

We're located at 32 Main St, Madison, NJ 07940 in the heart of downtown Madison.

Reviews (6)

Write a Review

Marie Zecca

Apr 30, 2021 Report

LOCAL SPOT, HIGHLY RECOMMEND - GREAT PRODUCTS & CUSTOMER SERVICE
I love this place!! Alfred's has been one of my go to spots for gear. Over the years it has only improved its store and expanded its offerings for the community. The local owners, sports gear selection, and custom team apparel really makes this store stand apart as part of the community.

Frank Rinaldi

Aug 18, 2020 Report

Great little sport equipment and apparel shop. Reminds me of my old neighborhood store where my dad bought me my first baseball glove. The owner Frank was super helpful and extremely knowledgeable about the equipment. Highly recommend.

Garden State Pain Control

Jun 17, 2020 Report

Hands down a fantastic experience! We used Alfred's for my companies Golf outing. they were able to create custom masks, Golf Towels and Polos for all the players. From start to finish the process was seamless and quick! I cant wait to work with them again in the future. If you have not already stopped by to check them out I highly recommend it!!!

Aya Cruz

Jun 16, 2020 Report

The schedule for the opening and closing hours is untrustable. We tried reaching out through their phone but no one is answering. The signage outside says they are open but there's no one inside. I guess it's a bad idea wasting our time in this shop.

Dorina

Nov 03, 2019 Report

I've shopped at Alfred's for over 20 years... and I've always had positive experiences... but let me share my day today.
Frank is the new owner (about a year now I think he said)
Someone else gave me a donation to go there to get some soccer gear to send to my sons Army unit in the middle east where they have this great soccer field with no soccer balls, shoes, cones etc... Well I went there to pick out some things and not only did I leave there with a whole box of stuff using the donated money, but Frank discounted it so that I got more for my money and then threw in a bunch more stuff himself

Marie Zecca

Jul 09, 2018 Report

Great knowledge of baseball equipment ! Owner helped place one of the kids with the right equipment custom to what he needed!