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Business Details
36 Years
experience
Your Premier Dancewear Destination in Temecula
SWW Dancewear has been family owned and operated since 1990, serving dancers with carefully selected quality apparel and shoes from over 25 brand manufacturers. Our experienced staff specializes in proper dance shoe fittings, recognizing their critical role in student health and success. We collaborate closely with dance instructors to address individual student needs, offering personalized guidance on leotards, tights, warm-ups, and other class essentials. With 3,000 square feet of retail space, we maintain a large inventory including 500+ pointe shoes across 40 styles.

Our two professional pointe shoe fitters provide appointments for specialized fittings, ensuring dancers receive precise recommendations. We prioritize customer education, helping families navigate dancewear requirements while maintaining competitive pricing. Our store carries leading brands like Bloch, Capezio, and Gaynor Minden, alongside offering exclusive promotions such as 50% off every fifth pair of shoes purchased. Located in Temecula since inception, we combine local expertise with national brand partnerships to serve recreational and professional dancers alike.
Services
Dance Shoes Dance Clothing Accessories Pointe Shoe Fittings Dancewear Consultation
Details
  • Year established: 1990
Highlights and features
  • Family-owned since 1990 with deep dance industry expertise
  • Specialized pointe shoe fittings by certified professionals
  • Carry 25+ leading dancewear brands including Bloch and Capezio
  • Personalized dancewear recommendations for all class requirements
  • Maintain 3,000 sq ft store with extensive in-stock inventory
Services
Dance Shoes
We offer the largest local selection of dance shoes for every style including ballet, jazz, tap, lyrical, hip hop, and ballroom. Our inventory features over 500 pointe shoes from premium brands like Bloch and Capezio. Expert staff provide personalized fittings to ensure proper sizing and support for dancers at all levels.
Dance Clothing
Our store carries comprehensive dancewear collections including leotards, tights, tops, shorts, and warm-ups for children and adults. We receive new styles regularly, offering both basic and fashion-forward options in various colors and sizes. Staff assist in selecting appropriate attire for specific dance classes and performance needs.
Pointe Shoe Fittings
Professional pointe shoe fittings conducted by certified specialists ensure proper support and comfort. We maintain 40+ styles in stock and schedule appointments for personalized service. Fitters consider foot shape, experience level, and dance requirements to recommend optimal footwear solutions for ballet dancers transitioning to pointe work.
Accessories
We provide complete dance accessory solutions including bags, hair products, jewelry, and warm-up clothing. Our selection features duffle bags, bun covers, leg warmers, and performance accessories from trusted brands. Staff help dancers organize and transport equipment while maintaining proper hair and attire standards.
Dancewear Consultation
Personalized dancewear consultations help customers navigate class requirements and style options. Staff with industry experience advise on appropriate footwear, clothing, and accessories based on specific dance styles and instructor guidelines. We ensure dancers receive complete outfit solutions that balance functionality and aesthetics.
People
Tanya
Website Designer
Professional web designer specializing in dance industry websites. Creates user-friendly digital experiences for dance businesses and retailers.
Questions
What dance shoe brands do you carry?
We carry 25+ top brands including Bloch, Capezio, Gaynor Minden, Merlet, Nikolay, Russian Pointe, and Suffolk.
Do you offer pointe shoe fittings?
Yes, we provide professional pointe shoe fittings by appointment with two certified specialists in our Temecula store.
What dance clothing styles are available?
We offer basics and fashion-forward styles including leotards, tights, tops, shorts, skirts, and warm-ups for all ages.
Are there special pricing offers?
Yes, we offer 50% off every fifth pair of shoes purchased. Check our website for current promotions.
What are your store hours?
Monday-Thursday 11am-6pm, Friday 11am-5pm, Saturday 11am-4pm, Sunday closed.
Reviews (6)
Danielle Brooks
Nov 30, 2021 Report
Super friendly from the moment we walked into the store. Greeted right when we walked in and helped immediately, was looking for my daughter's first pair of ballet shoes, they helped her fit into the perfect pair, the prices are great and the items are great quality. I will be returning here whenever my daughter is in need of more ballet things
Alexandra Sasha Wasiek
Oct 24, 2021 Report
The staff was very friendly and helpful. They assisted in finding the right dance shoes for my daughter and were very patient. I feel like the prices in the store went up and when I mentioned what dance school we were with I didnt receive a discount as I did the previous time shopping there. The pros of going into the physical store is to get the proper fit but the cons are the prices could be on the higher end.
Cindy C.
Oct 15, 2021 Report
I bought some shoes for my girl who has a jazz class at a very good price and has of everything of everything!!! I loved this place we come back soon.
William T.
Sep 08, 2021 Report
I would give this place a 0 if possible! The front desk woman was incredibly rude...no one offered to help my wife or daughter (who was ecstatic to be there)...my wife took my daughter to the shoe section and the two teenage girls working their had zero customer service skill and didn't even speak with her...we waited patiently for over 15 minutes while no one spoke to us then when no one offered to help my wife saw the shoes for my daughter so she grabbed them for my little girl...the teenager working there barked at my wife that she has to help us and then proceeded to tell the other teenager
Amy W.
Jul 19, 2021 Report
Pros: had exactly what I was looking for
Cons: DO NOT COME HERE IF YOU ARE POC (person of color). Right when I walked in EVERYONE was staring at me. I was VERY uncomfortable and nobody greeted me or asked if I needed any help. On top of that, when I was walking to the place I needed to go. People were still staring at me. Yes, it is normal to check who is at the door. However, it is NOT normal to have all customers and employees STARE AT YOU. It was very uncomfortable. I've talked to my other POC friends and all have agreed with me. Everyone said that their own experiences there were HEAVILY
Robert Rusty
Mar 02, 2021 Report
Was in and out. Needed a new pair of tap shoes for my daughter. They were very helpful and found the pair that worked on the first try. My wife has gone a few times before and has had great service too.