Business Details
Advanced Basketball Shot Tracking Systems
We are a data-service provider that uses machine learning and computer-vision technology to improve basketball shooting accuracy and consistency for professional and amateur players. Founded on a foundation of innovation, we developed patented solutions that analyze over 570 million shots globally, serving 28 NBA teams, 200+ NCAA programs, and 1000+ high school teams. Our technology provides real-time feedback on arc, depth, and left-right deviation, helping players build muscle memory and optimize performance. With four product linesincluding the Noah Pro, Backboard, Broadcast, and HOOPS Appwe cater to elite teams, educational institutions, and individual athletes.Our commitment to quality and innovation is reflected in 40 issued patents and partnerships with top-tier programs. We prioritize customer relationships through second-mile service, ensuring seamless integration of our systems into facilities worldwide. Our mission remains to help every player reach their highest shooting potential through cutting-edge technology and actionable insights.
Services
Shot Tracking Systems
Real-Time Analytics
Broadcast Graphics
Mobile Training Apps
Facility Installations
Highlights and features
- We offer patented technology used by 93% of NBA facilities for precise shooting analytics.
- Our systems auto-tag shot data without requiring wearable sensors or special balls.
- We provide real-time verbal feedback on critical shooting metrics to build muscle memory.
- Our solutions are trusted by 28 NBA teams, 200+ NCAA programs, and 1000+ high schools.
- We deliver customizable analytics through API integration for team performance optimization.
Associations and certifications
- 40 issued patents
What people say
Game-changer for training
Proven results with teams
Innovative real-time feedback
Trusted by NBA programs
Improves shooting percentages
Services
Noah Pro
Noah Pro is the premier shot-tracking system for NBA, WNBA, and NCAA teams. Using 4K cameras and patented ball-tracking technology, it auto-tags player shots without wearables, providing real-time feedback on arc, depth, and accuracy. Weekly reports and API integration help coaches optimize team performance through detailed rim maps and shot charts.
Noah Backboard
Noah Backboard is a budget-friendly solution for high schools and facilities. Mounted on standard hoops, it tracks shots via a backboard sensor, offering instant audio feedback and iOS app analytics. Easy installation and game-tagging features make it ideal for practice and live-action analysis to improve team shooting percentages.
HOOPS App
HOOPS App brings Noah's technology to individual players via iPhone cameras. It tracks free throws and three-pointers, providing real-time arc and depth feedback. Gamified challenges and muscle-memory training help users improve accuracy independently, mirroring the tools used by professional athletes.
Noah Broadcast
Noah Broadcast enhances game coverage with real-time shot analytics for networks like ESPN. Sensors above hoops generate rim maps and arc data, creating monetizable sponsor graphics. Integrated APIs deliver instant visualizations to enrich broadcasts with unique, data-driven storytelling.
People
John Carter
CEO
John Carter leads Noah Basketball as CEO, driving strategic growth and innovation. With deep industry expertise, he oversees the development of cutting-edge shot-tracking solutions trusted by top-tier basketball programs worldwide.
Alan Marty
Founder
Alan Marty founded Noah Basketball, pioneering patented shot-tracking technology. As Chairman, he continues shaping the company's vision, leveraging decades of experience in sports analytics to maintain its leadership in basketball performance optimization.
Dr. Thomas A. Edwards
System Scientist
Dr. Thomas A. Edwards serves as System Scientist, advancing Noah's computer-vision technology. His research underpins the system's ability to analyze over 570 million shots, ensuring precise feedback on shooting mechanics for players at all levels.
Questions
How does Noah Basketball improve shooting accuracy?
Noah tracks arc, depth, and left-right deviation in real time, providing instant feedback to help players adjust technique and build consistent shooting mechanics.
What technology does Noah use for shot tracking?
Noah uses patented computer-vision systems with sensors above hoops, analyzing ball flight 30 times per second without requiring wearable devices or special balls.
Can high schools afford Noah systems?
Yes, the Noah Backboard offers a budget-friendly option starting at $2,799 for half-court installations, with easy setup and annual service plans.
Is Noah used by professional teams?
Yes, 28 NBA teams and top NCAA programs use Noah systems for player development and game strategy optimization through detailed analytics.
How does the HOOPS App work?
The HOOPS App uses iPhone cameras to track straight-ahead shots, providing real-time feedback on arc and depth while offering gamified challenges to improve accuracy.
Videos
