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Business Details
Expert Dairy Cattle Auctions in Wisconsin
At Oberholtzer Dairy Cattle & Auction, we operate as a family-owned and -operated business deeply rooted in the dairy industry. Our team consists entirely of current or former dairy farmers who bring firsthand expertise to every transaction. We specialize in dairy cattle auctions while offering comprehensive weekly sales for all cattle classes, hay, and farm machinery. Our services extend to special one-owner retirement auctions conducted either on-site at our yards or directly on client farms. With a focus on community value, we leverage our resources to support both sellers and buyers, ensuring competitive pricing and professional service.

Our reputation is built on decades of collective experience, commitment to quality, and a family name we stand behind. We prioritize prompt payments for sellers and accurate lot representation for buyers, including soundness guarantees for many sales. Our operations blend traditional auctioneering skills with modern practices to deliver reliable, customer-focused results.
Services
Dairy Cattle Auctions Livestock Auctions Hay Auctions Equipment Auctions Private Treaty Sales
Highlights and features
  • Our team consists of current/former dairy farmers with industry-specific expertise
  • Weekly auctions for diverse livestock and agricultural products
  • Specialized retirement auction services conducted on-site or at client farms
  • Competitive bidding environments that maximize seller returns
  • Soundness guarantees on many livestock sales for buyer confidence
What people say
Best auctioneer around Top dollar results Professional service Responsive and respectful Hardworking staff
Services
Dairy Cattle Auctions
Specializing in dairy cattle auctions with weekly sales featuring conventional and organic dairy cows, bred heifers, breeding bulls, and open heifers. Our experienced team ensures competitive bidding environments that maximize returns for sellers while providing quality inventory for buyers. We maintain strict sale order protocols and offer soundness guarantees on many lots.
Livestock Auctions
Conducting weekly auctions for baby calves, feeder cattle, fed cattle, market cows, and market bulls with consistent sale order structures. Our auctions follow established schedules with specialized sales on designated Mondays for fed cattle and feeder cattle. We provide efficient unloading processes starting at 8:00 AM for all livestock auctions.
Hay Auctions
Offering regular hay, straw, and firewood auctions with dedicated sale times at our Loyal location. Our auctions feature competitive pricing for agricultural producers needing reliable forage supply solutions while maintaining structured cataloging processes for optimal buyer access.
Equipment Auctions
Specializing in farm equipment auctions including tractors, harvesters, feeding systems, and transportation equipment. Our sales feature detailed equipment descriptions with maintenance histories where available, providing buyers access to quality pre-owned agricultural machinery with transparent documentation.
People
Mark Oberholtzer
Auctioneer & Field Rep
Third-generation dairy specialist with extensive auctioneering experience, combining farming knowledge with sales expertise to deliver value-driven results for clients.
Irvin Martin
Field Rep
Skilled agricultural professional providing support for auction operations, leveraging industry connections to facilitate successful livestock and equipment transactions.
Questions
What types of auctions do you host?
We host weekly dairy cattle, livestock, hay, and equipment auctions with specialized sales for feeder cattle, organic dairy, and breeding bulls.
When are your auction times?
Livestock auctions start at 3:30 PM Mondays and Wednesdays in Thorp, with Thursday hay and dairy auctions starting at 10:00 AM in Loyal.
Do you offer private sales?
Yes, we provide private treaty sales options and on-farm appraisals for sellers preferring non-auction disposal methods.
How do you ensure buyer confidence?
We offer soundness guarantees on many livestock sales and maintain accurate lot representations through professional cataloging processes.
What payment terms do you offer?
We facilitate prompt payments for sellers and maintain transparent transaction processes with no hidden fees for buyers or sellers.
Reviews (3)
Corri Bauer
Dec 31, 2021 Report
Clean and organized setup with friendly, helpful staff. They have a good variety of hay and cattle to meet people's needs..
Barry Richardson
Dec 11, 2021 Report
A very friendly & professional place to buy & sell your extra good replacement Livestock. They treat you well & try to get you the most for your animals, always a very clean & well kept facilities!!! alway's a good crowd of people to see what people have for sale. !!!
Josie Smith
Oct 12, 2018 Report
You couldn't ask for better people to work with than John and his boys. They'll deal straight with you. The cows are what they say they are.