Operating in its original Hilldale Shopping Center location since 1998, Ulla Eyewear is one of Madison's only local, independent, and family-owned eyewear stores. Our stunning selection of unique and stylish frames for men, women, and children - along with exclusive lines and interesting accessories - makes Ulla Eyewear Madison's premier eyewear shopping destination.
In 2015 Ulla Eyewear was named a Fine-alist by INVISION Magazine as one of America's Finest Optical Retailers.
In 2015 Ulla Eyewear was named a Fine-alist by INVISION Magazine as one of America's Finest Optical Retailers.
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Very happy with the service I've received here. I've purchased sunglasses and eyeglasses here, and would recommend it over other places I've been. The employees are very helpful and knowledgable in terms of recommending options that will work for me. Will definitely go back for future pairs of glasses/sunglasses.
Customers
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Mark is shopping with us for the first time and recently scooped up these incredible soft matte grey MYKITA stainless steel frames. Maui Jim is known for the sunglasses, but their ophthalmic line is classic and light weight, perfect for every day wear. Jeni wanted something with a lift, these Mykita frames give her just that, and the color is stunning!
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Schedule an In Store Appointment, Private Appointment or Virtual Frame Styling Consultation. We're excited to be offering in person, private and virtual frame styling appointments to meet your needs. Please know we are taking all precautions for your safety and ours. If you prefer to schedule an appointment over the phone or if this is an emergency request, please call us at 608-231-3937.
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