Business Details
15 Years
experience
Restaurant Marketing Solutions Chicago
Terri Henry Marketing has been a leader in restaurant marketing since 2011, combining decades of industry experience with innovative strategies to drive customer engagement and profitability. Founded by Terri Henry, a marketing professional with over 30 years in the food and restaurant sector, the company specializes in creating tailored campaigns that help single and multi-unit operators stand out in competitive markets. Our approach integrates SWOT analysis, public relations, local marketing, and creative design to develop comprehensive solutions aligned with client goals. We maintain strong relationships with major media networks and influencers, ensuring impactful coverage and brand visibility. Our hands-on execution includes event management, menu engineering, and promotional video production, all designed to enhance guest experiences and increase revenue.With a focus on community outreach and strategic partnerships, we help clients build lasting connections with their target audiences. Our teams expertise extends to advertising media planning, graphic design, and branded merchandise, providing end-to-end support for restaurant marketing needs. Terri Henrys background includes leadership roles at Grill Concepts, Chipotle, and Starbucks, giving her deep operational insights that inform our client strategies. We prioritize measurable results, with services like menu engineering delivering 15%+ profit increases for clients within months. Our commitment to the community is reflected in initiatives like organizing CANstruction Long Beach to support local food banks.
Services
Marketing Strategy
Public Relations
Menu Engineering
Video Production
Local Outreach
Graphic Design
Advertising Media
Promotional Products
Details
- Year established: 2011
Highlights and features
- We offer 30+ years of restaurant marketing expertise from a former VP of Marketing at Grill Concepts.
- Our team executes on-site event and campaign management for guaranteed results.
- Menu engineering services deliver 15%+ profit increases within months of implementation.
- We maintain trusted relationships with major media networks including CBS2, KTLA, and Fox11.
- Our founder authored 'Biscotti, Bars and Brownies' and serves on hospitality industry boards.
Services
Marketing Strategy
We develop customized marketing programs combining SWOT analysis, public relations, and digital strategies to increase restaurant visibility and customer retention. Our integrated approach ensures alignment with brand standards while maximizing ROI through targeted media placements and community engagement.
Menu Engineering
Our menu engineering service analyzes ingredient costs and sales data to redesign menus for maximum profitability. By applying psychological design principles and strategic pricing, we help restaurants increase profits by 15% or more within 30-60 days post-implementation through optimized item placement and pricing structures.
Public Relations
We leverage established relationships with major networks and influencers to secure media coverage for clients. Our PR strategies focus on creating press-worthy concepts rather than stunts, ensuring authentic brand storytelling across television, radio, print, and digital platforms to build long-term credibility.
Video Production
Our team produces affordable food and interior/exterior promotional videos that highlight restaurant strengths. As on-site creative directors, we manage all aspects of production to deliver compelling visual content that enhances brand identity and drives customer engagement through digital marketing channels.
Local Outreach
We design localized marketing programs targeting customers within a 3-5 mile radius of each restaurant. Our strategies include four-wall marketing initiatives, employee incentive programs, and cause marketing partnerships with local nonprofits to strengthen community ties and drive repeat business.
People
Terri Henry
Owner
With 30+ years in restaurant marketing, Terri Henry previously served as VP of Marketing for Grill Concepts. She authored 'Biscotti, Bars and Brownies' and serves on hospitality industry boards, bringing operational expertise and creative vision to client strategies.
Questions
What restaurant marketing services do you offer?
We provide full-service marketing including PR, menu engineering, local outreach, video production, advertising strategy, and branded merchandise solutions tailored to restaurant operators' needs.
How does your menu engineering process work?
Our 3-week process analyzes ingredient costs and sales data to redesign menus for profitability, using psychological design principles to highlight high-margin items and increase guest spending.
Do you work with independent restaurants?
Yes, we serve both independent operators and multi-unit chains, offering scalable solutions from local marketing to complete branding projects based on each client's specific needs.
How do you measure marketing campaign success?
We track metrics like increased foot traffic, social media engagement, media coverage, and post-implementation sales analysis to ensure measurable ROI for all marketing initiatives.
Can you help with restaurant branding?
Our team offers complete branding services including logo design, collateral development, and website creation to establish cohesive brand identities that resonate with target audiences.
Videos
