Business Details
29 Years
experience
Strategic Public Relations Services in El Centro, CA
Founded in 1997, Reliance Public Relations has built a reputation for delivering strategic public relations solutions rooted in ethical practices and community engagement. Our team of accredited professionals, including Accreditation in Public Relations (APR) holders and Public Relations Society of America Fellows, specializes in media relations, crisis communications, and community outreach. With expanded resources since 2016, we combine decades of collective experience with innovative approaches to meet evolving client needs. Our expertise in strategic planning, stakeholder engagement, and publication development supports businesses and organizations in achieving their communication goals. We prioritize one-on-one interactions and data-driven strategies, including focus groups and social media management, to build meaningful connections.Our track record includes successful campaigns for regional agencies and businesses across diverse industries. As publishers of Imperial Valley Alive! and Valley Agribusiness magazines, we offer comprehensive content creation and distribution services. Our commitment to excellence is reflected in our long-standing client relationships and industry recognition. We serve Imperial Valley and surrounding areas, providing tailored solutions that align with organizational missions. Our team's deep understanding of local markets ensures communications strategies resonate with target audiences.
Services
Strategic Planning
Media Relations
Community Outreach
Crisis Communications
Publications
Social Media
Graphic Design
Photography Coordination
Website Design
Print Services
Details
- Year established: 1997
Highlights and features
- We offer over 25 years of strategic PR experience with APR-accredited professionals
- Our team includes Public Relations Society of America Fellows with proven expertise
- We specialize in crisis communication planning and execution
- We provide comprehensive community outreach through focus groups and stakeholder engagement
- We combine traditional media relations with modern social media strategies
Associations and certifications
- Accreditation in Public Relations (APR)
- Public Relations Society of America (Fellow)
Services
Strategic Planning
We develop comprehensive strategic communication plans through stakeholder interviews and focus groups. Our approach ensures alignment with organizational goals while maintaining community engagement. Clients benefit from data-driven decision-making and measurable outcomes.
Media Relations
Our media relations services cover traditional and digital platforms including press releases and social media campaigns. We help clients navigate evolving media landscapes while maintaining consistent brand messaging. Services include media training and crisis response strategies.
Community Outreach
We facilitate community engagement through advisory groups and influencer meetings. Our one-on-one communication approach builds trust and supports organizational objectives. Services include event planning and stakeholder relationship development.
Crisis Communications
We provide crisis communication planning and real-time response support. Our team develops preparedness protocols and manages media relations during critical situations. Services ensure organizational reputation protection and stakeholder communication.
Publications
We create print and digital publications including annual reports and e-newsletters. Our design team produces magazines like Imperial Valley Alive! and Valley Agribusiness. Services include content development, graphic design, and multi-platform distribution.
People
Bill Gay
President
Bill Gay, APR Fellow PRSA, founded Reliance Public Relations in 1997. With over 25 years of strategic communications experience, he specializes in media relations and community engagement. He leads the firm's strategic direction.
Susan M. Giller
Vice President
Susan M. Giller, APR, brings extensive public relations expertise as former Valley Solutions Group partner. She specializes in strategic planning and media strategy. With 15+ years in the field, she manages key client relationships.
Peggy Dale
Corporate Secretary
Peggy Dale, former Imperial Valley Press co-editor, contributes media expertise and editorial skills. She manages community outreach initiatives and publication development. Her 20+ journalism background enhances media relations strategies.
Susan Gay
Corporate Treasurer
Susan Gay oversees financial operations and client communications. With experience in business management, she ensures operational efficiency and client satisfaction. She coordinates internal processes and project timelines.
Bill Amidon
Sales Coordinator
Bill Amidon manages client acquisition and service coordination. He connects potential clients with appropriate services and facilitates initial consultations. His role ensures smooth client onboarding and service implementation.
Questions
What public relations services do you offer?
We provide strategic planning, media relations, community outreach, crisis communications, publications, and social media management. Our services include both traditional PR and digital marketing strategies.
How do you handle crisis communications?
We develop preparedness plans and provide real-time response support during crises. Our team helps craft messaging, manage media inquiries, and protect organizational reputation through coordinated communication.
What areas do you serve?
We primarily serve Imperial Valley and surrounding California regions. Our clients include local businesses, agricultural organizations, and community institutions across the Southwest.
Can you help with media training?
Yes, we offer media training for executives and spokespeople. Our training covers interview techniques, message development, and crisis response strategies to ensure effective media interactions.
What publications do you produce?
We publish Imperial Valley Alive! and Valley Agribusiness magazines. We also create annual reports, newsletters, and custom publications for clients, including both print and digital formats.
What makes your firm different?
Our team includes APR-accredited professionals and PRSA Fellows with deep local expertise. We combine strategic planning with community engagement, offering personalized service and proven results.
