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Business Details
25 Years
experience
Trusted Financial Advisors in Allen Park, MI
O'Neil Financial is a family-owned and operated financial services firm with over 65 years of combined experience in retirement planning and asset protection. Founded on principles of integrity and client-centric service, we specialize in creating personalized financial strategies tailored to pre-retirees, retirees, and high-net-worth individuals. Our team of certified financial advisors prioritizes fiduciary responsibility, ensuring every recommendation aligns with your unique goals and risk tolerance. We offer comprehensive services including holistic financial planning, social security maximization, estate planning, and investment advisory solutions.

Backed by a commitment to transparency and education, we empower clients to navigate complex financial landscapes with confidence. Serving the Metro Detroit area and clients nationwide, we blend decades of industry expertise with cutting-edge tools like Riskalyze to deliver measurable results. Our fee-based model ensures accountability, as we only succeed when our clients do. With a track record of 300+ satisfied clients, we remain dedicated to building lifelong relationships rooted in trust and mutual respect.
Services
Retirement Planning Asset Protection Holistic Financial Planning Social Security Maximization Estate Planning Investment Advisory Insurance Products Risk Assessment Portfolio Management Tax Strategies
Details
  • Year established: 2001
Highlights and features
  • 65 Years of Combined Experience in Financial Planning
  • Fiduciary Commitment to Your Best Interests
  • Personalized Financial Strategies Tailored to Your Needs
  • Transparent Fee-Based Advisory Services
  • 300+ Satisfied Clients Nationwide
Associations and certifications
  • U.S. Securities and Exchange Commission (SEC)
What people say
Professional and knowledgeable Looking out for our best interests Trust them implicitly Outstanding results Family-like service
Services
Retirement Planning
Our retirement planning services focus on creating customized roadmaps for pre-retirees and retirees. We analyze your current financial status, risk tolerance, and long-term goals to develop strategies that ensure financial security during your golden years. Utilizing tools like Social Security maximization and principal-protected investments, we help clients transition smoothly into retirement while minimizing tax liabilities and market risks.
Asset Protection
Asset protection services safeguard your accumulated wealth against market volatility and unexpected risks. We employ strategies like defined outcome portfolios and fixed indexed annuities to provide downside protection while allowing growth potential. Our approach ensures your assets remain secure through economic fluctuations, preserving your financial legacy for future generations.
Estate Planning
Estate planning services ensure your assets are distributed according to your wishes while minimizing tax burdens. We create personalized plans that address probate avoidance, charitable giving, and intergenerational wealth transfer. Our holistic approach integrates legal documents like wills and trusts with strategic gifting techniques to protect your family's financial future.
Investment Advisory
Our investment advisory services offer tailored portfolio management solutions across diverse asset classes. Using a fiduciary framework, we construct diversified portfolios aligned with your risk profile and financial objectives. We continuously monitor market conditions and rebalance holdings annually to maintain optimal performance while adhering to transparent fee structures.
Risk Assessment
Risk assessment services utilize Nobel Prize-winning technology to quantify your risk tolerance. Through a 5-minute Riskalyze questionnaire, we determine your precise risk score and align investments accordingly. This scientific approach ensures your portfolio matches your comfort level while pursuing growth opportunities, providing peace of mind during market uncertainty.
People
Mark R. O'Neil
Financial Advisor, CFS, CRPC, NSSA
Mark O'Neil brings 22 years of financial planning expertise to O'Neil Financial. A Wayne State University graduate, he specializes in asset allocation and social security maximization. Certified in financial markets and retirement counseling, Mark focuses on transforming complex financial concepts into accessible strategies for clients.
William J. O'Neil
Financial Advisor, CFS, CRPC
With 43 years of experience, William J. O'Neil founded O'Neil Financial as a trusted retirement planning resource. An Eastern Michigan University alumnus, he specializes in tax reduction strategies and market volatility protection. His fiduciary approach emphasizes long-term client relationships built on integrity and personalized service.
Marissa Bazzi
Client Operations Specialist
Marissa Bazzi has served as client operations specialist since 2015. Licensed in insurance, she manages administrative processes with precision while providing client support. Her background in client-driven roles ensures efficient service delivery and operational excellence for O'Neil Financial's clientele.
Questions
What retirement planning services do you offer?
We provide comprehensive retirement planning including Social Security maximization, tax-efficient withdrawal strategies, and principal-protected investment options tailored to your risk tolerance.
Are you legally bound to act in my best interest?
Yes, as SEC-registered fiduciaries, we're legally obligated to prioritize client interests in all financial recommendations and disclose any potential conflicts of interest.
Do you serve clients outside Metro Detroit?
While based in Allen Park, Michigan, we serve clients nationwide through virtual consultations and digital document management systems for convenient remote service.
How do you charge for your services?
We operate a transparent fee-based model tied to asset values under management. Fees are clearly disclosed in ADV Part 2 documents, with no hidden commissions or referral fees.
What investment approach do you use?
We employ diversified portfolio strategies using buffered ETFs, fixed indexed annuities, and mutual funds. Our approach balances growth potential with downside protection based on individual risk profiles.
Reviews (1)
Maureen Stauder
Jul 16, 2017 Report
Bill and Mark took the time necessary to meet with me to recommend an investment plan for my IRA. They were knowledgeable and friendly to work with and develped a plan with me that I was comfortable with. I would highly recommend their services.