Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS 2.0 and ChoiceModelR. Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.
Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results. Emotions are also suffering. Emotions like fear and anger, along with a sense of danger and vulnerability, have surged in just the past couple of months. Four Tips For Backroom ObserversThe backroom on moderating platforms brings into the digital age the idea of the room behind the one-way mirror of old.
Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results. Emotions are also suffering. Emotions like fear and anger, along with a sense of danger and vulnerability, have surged in just the past couple of months. Four Tips For Backroom ObserversThe backroom on moderating platforms brings into the digital age the idea of the room behind the one-way mirror of old.
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Company History
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Decision Analyst obtained its corporate charter from the State of Texas in late summer of 1978. The American Consumer Opinion mail panel was launched in early 1986 and converted to an online panel in early 1997. In 1999 three additional online panels were added: the Technology Advisory Board, the Physicians Advisory Council, and the Contractor Advisory Board.
About Us
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Decision Analyst delivers a synergistic blend of primary marketing research, analytical consulting, and modeling to help companies. Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa.
Executive Team
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Jerry W. Thomas is President/CEO of Decision Analyst, one of the top 20 research companies in North America. He founded the company in 1978. He leads the overall strategic planning for the firm, heads the executive committee, serves as a consultant to Client Service Teams within Decision Analyst, and plays a key role in the design of firm's proprietary research services and related mathematical models.
Automotive
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For over 100 years, automobiles have captured the hearts and spirits of millions of people worldwide. The automotive industry is global, fiercely competitive, credit-sensitive, and environmentally significant. And now, the industry is rethinking the very notion of what a vehicle is and how it might be used.
Business-to-Business
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It begins with target audience and customers who are hard-to-find and very specialized. The topics and questions are very technical. In addition, the scope is generally global, therefore flexibility and creativity are critical. Our experience spans petro-chemical, all areas of building trades, technology, software, heavy equipment and manufacturing.
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