Business Details
34 Years
experience
Premium Hair Extensions Solutions
Founded in 1992 in Rome, Italy, we pioneered the hair extensions industry through groundbreaking innovations like the first ultrasonic application machine. With over 30 years of expertise, we specialize in ethically sourced, Remy Double-Drawn human hair extensions, combining Italian craftsmanship with advanced technologies to deliver premium quality products. As the first B Corp-certified company in the hair extensions sector, we maintain rigorous sustainability standards across our supply chain while providing comprehensive training to stylists worldwide.Our commitment to innovation is reflected in patented technologies like Ultrasonic Touch, which offers 10,000+ applications per device, and GL3200 thermal systems that protect natural hair. Through global partnerships like The Little Princess Trust, we repurpose used extensions to create wigs for children with hair loss, demonstrating our dedication to both beauty and social responsibility.
Services
GL Pre-Bonded
GL Tapes
GL Weft
GL Volume Brushes
Color Families
Details
- Year established: 1992
Highlights and features
- We pioneered the first ultrasonic hair extension application technology
- Our hair undergoes ethical sourcing from India with full traceability
- We maintain ISO 9001 quality management certification since 2001
- Ethical certification through B Corp membership since 2022
- We provide stylist training with advanced application techniques
Associations and certifications
- B Corporation
- ISO 9001
- ISO 14001
- ISO 45001
Services
GL Pre-Bonded
Our GL Pre-Bonded extensions use patented keratin adhesive technology that mimics natural hair properties. These extensions offer customizable placement strategies for lengthening, volumizing, and dimensional color effects. Each strand receives manual artisan treatment to ensure natural hair direction preservation and consistent length from root to tip.
GL Tapes
Medical-grade adhesive tape systems enable fast, tension-free application of premium human hair extensions. Reusable up to three times, these extensions work with safety bands for thin hair clients. The ultra-thin adhesive strips lie flat against the scalp, ideal for creating updos and hairstyle transformations.
GL3200 Thermal
This thermal application technology uses controlled heat activation without glue or melted wax. The system creates minuscule joints that allow natural hair movement while maintaining extension durability. Our thermal method protects natural hair integrity through precise temperature control matching average styling tools.
Stylist Certification
Our comprehensive certification program trains stylists in A-to-Z application techniques for Pre-Bonded and GL Tape systems. Courses cover color dimensioning, cutting techniques for natural blends, and business strategies for successful extension services. We've trained thousands globally since 1992.
Hair Donation Program
We facilitate hair recycling through The Little Princess Trust partnership. Certified stylists collect post-use extensions which we prepare for wig creation. This program provides free real-hair wigs to children losing hair through medical treatments while supporting sustainable resource use.
People
Matteo Antonino
Co-Founder
Co-founded Great Lengths in 1992, establishing the foundation for its 30-year industry leadership through continuous innovation in hair extension technologies and ethical business practices.
Sofia Venditti
Co-Founder
As co-founder, has maintained Great Lengths' original family-oriented values while overseeing quality control and ethical sourcing practices since its 1992 establishment in Rome.
James Henderson
Global Charity Ambassador
With 35 years of hair extension expertise, created the partnership with The Little Princess Trust in 2015. Serves as CEO of M Hair, the sole Great Lengths Supreme Salon, promoting charitable initiatives.
Questions
How do I become a certified Great Lengths stylist?
Apply through our website to access our A-to-Z training program covering application techniques, color dimensioning, and business strategies for hair extensions.
What makes your hair extensions ethical?
Our Remy human hair undergoes traceable, ethical sourcing from India with strict quality control at our Rome facility ensuring responsible production practices.
Can used extensions be donated?
Yes, through our partnership with The Little Princess Trust. Certified stylists can collect 16+ inch extensions for creating free wigs for children with medical hair loss.
What technologies do you offer for application?
We provide patented Ultrasonic Touch cold application and GL3200 thermal systems, both designed to protect natural hair while ensuring durable, comfortable extensions.
Are you an environmentally certified company?
Yes, since 2022 we've been the first B Corp-certified hair extension company, maintaining ISO 9001, 14001, and 45001 management system certifications.
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