Business Details
27 Years
experience
Emergency
services
Award-Winning PR Agency for Innovative Brands
BIG FISH PR is a leading public relations agency founded in 1999 with a mission to deliver exceptional PR outcomes through strategic storytelling and earned media expertise. Our team, composed of seasoned professionals with backgrounds in innovative B2B and B2C brands, specializes in crafting compelling narratives that elevate brands, secure top-tier press coverage, and position clients as industry leaders. With a client-centric approach, we prioritize understanding business objectives to develop tailored PR strategies that drive awareness, credibility, and measurable results. Our deep relationships with journalists across traditional and digital media platforms enable us to secure impactful placements for clients in technology, consumer electronics, AI, sustainability, and more.Recognized with 27 Clutch Awards, we combine creative storytelling with data-driven execution to meet the fast-paced demands of modern brands. Our services span product launches, crisis management, thought leadership campaigns, and executive visibility initiatives. As an extension of our clients' teams, we emphasize collaboration, transparency, and proactive communication to anticipate challenges and maximize opportunities. Our track record includes successful campaigns for Amazon's Ring, Formlabs, and ASUS, demonstrating our ability to adapt to diverse industries while maintaining a focus on delivering outstanding outcomes.
Services
Media Relations
Product Launches
Crisis Management
Thought Leadership
Executive Visibility
Award Campaigns
Event PR
Reputation Management
Details
- Year established: 1999
Highlights and features
- We have 25 years of experience in public relations for innovative brands.
- Our team excels in earned media storytelling with proven journalist relationships.
- Recognized with 27 Clutch Awards for excellence in PR services.
- We provide tailored strategies as an extension of your communication team.
- Our crisis management expertise protects and enhances brand reputation.
Associations and certifications
- Clutch
What people say
Exceeded expectations
Top-tier press coverage
50% SoV increase
Extension of our team
Exceptional results
Services
Media Relations
Our media relations specialists cultivate relationships with journalists across traditional and digital platforms to secure earned media coverage. We develop targeted pitching strategies that align client narratives with media interests, resulting in placements in top-tier publications like TechCrunch and Wall Street Journal. Our approach combines industry expertise with real-time media monitoring to maximize brand visibility.
Product Launches
We create comprehensive launch strategies that generate buzz and drive market adoption for new products. Our campaigns combine pre-launch teasers, media briefings, and influencer partnerships to create momentum. For clients like Amazon's Ring and ASUS, we've executed launches that achieved front-page coverage and established market leadership for innovative products.
Crisis Management
Our crisis team provides rapid response strategies to protect brand reputation during challenging situations. We develop proactive communication plans and media protocols to address issues effectively. With experience handling IPOs, product recalls, and corporate controversies, we help clients maintain credibility while navigating complex situations with transparency and professionalism.
Thought Leadership
We help executives establish themselves as industry authorities through strategic content development and media placements. Our programs include op-ed creation, speaking engagement coordination, and research-driven storytelling that showcases client expertise. This approach has secured speaking opportunities at major industry events and bylined articles in leading publications.
Award Campaigns
Our award submission specialists identify relevant opportunities and craft compelling narratives that highlight client achievements. We manage the entire process from strategy development to application execution, helping clients win prestigious awards that enhance credibility and market position through third-party validation.
People
David Richard
CEO and Founder
David Richard founded BIG FISH PR in 1999 and has built it into an award-winning agency through strategic leadership. With extensive experience in PR campaigns for consumer and enterprise clients, he also serves as a PR professor at Emerson College, sharing expertise in communication strategies and innovation.
Meredith Chiricosta
Senior Vice President & Partner
Meredith Chiricosta leads strategic direction at BIG FISH PR with 15+ years of experience in public relations. She specializes in developing award-winning campaigns for B2B, B2B2C, and B2C clients, focusing on innovative storytelling and media relations to achieve business objectives while maintaining a passion for brand narratives.
Questions
What industries does BIG FISH PR specialize in?
We specialize in technology, consumer electronics, AI, sustainability, safety & security, and social impact sectors, with extensive experience across B2B, B2B2C, and B2C markets.
How does BIG FISH PR measure campaign success?
We measure success through media coverage quality and quantity, brand sentiment analysis, market share growth, and achieving specific client-defined KPIs like SoV increases or award recognitions.
Can BIG FISH PR handle international PR needs?
While based in Boston, we have global experience working with international clients like Promote Iceland and Formlabs, leveraging our media relationships across North America and beyond.
What sets BIG FISH PR apart from other agencies?
Our team's former in-house experience gives unique client perspective, combined with 25+ years of earned media expertise and 27 Clutch Awards recognizing our exceptional PR outcomes.
Reviews (4)
Pamela Shaddock
Jan 11, 2022
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BIGfish was an absolute pleasure to work with. From the onboarding process to actual interviews with the media, BIGfish was exceptional in guiding us and helping to present our company in the best possible light. As knowledgeable and creative as they are in what they do, they are not beneath listening and learning from you. I loved that about them.
Margaret Richard
Jan 01, 2022
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Positive:Professionalism,Quality,Responsiveness,Value
Love the BIGfish PR agency - they always have a great answer my PR questions.
Love the BIGfish PR agency - they always have a great answer my PR questions.
Andrew Falkenstein
Dec 24, 2021
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Positive:Professionalism,Responsiveness
Great PR firm. The team is young enough to really care about their clients but are fully seasoned professionals. They have the depth to handle everything from basic services for small startups to full service PR and social media for multinational corporations.
Great PR firm. The team is young enough to really care about their clients but are fully seasoned professionals. They have the depth to handle everything from basic services for small startups to full service PR and social media for multinational corporations.
Bobby Lincoln
Dec 21, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
The BIGfish team is an absolute dream to work with. We first connected with them in early 2020 and have found them to be absolute pros. Based on both shear results and team interaction, I can't recommend a better PR agency to work.
The BIGfish team is an absolute dream to work with. We first connected with them in early 2020 and have found them to be absolute pros. Based on both shear results and team interaction, I can't recommend a better PR agency to work.
