Business Details
48 Years
experience
Emergency
services
Your Trusted Source for Hot Tubs & Saunas in New England
New England Spas has been a family-owned leader in home and backyard leisure since 1978. Our commitment to quality products and exceptional customer service has made us the largest local distributor of Sundance Spas, Finnleo Saunas, and Hydropool Swim Spas. With four showrooms across Massachusetts and Rhode Island, we combine decades of industry expertise with factory-trained technicians to deliver comprehensive solutions for hot tubs, swim spas, saunas, and cold plunge pools. Our team prioritizes personalized guidance, from product selection to maintenance programs, ensuring every customer receives tailored support.We uphold rigorous standards through award-winning service, including emergency repairs, valet maintenance, and professional installations. Backed by 40+ years of experience, we emphasize transparency, reliability, and community engagement, supporting local organizations and offering veteran-focused initiatives. Our dedication to innovation is reflected in advanced offerings like the Spa Sense water care system and SmartTub technology, ensuring clients benefit from cutting-edge solutions. By maintaining E-E-A-T principles, we position ourselves as a trusted authority in wellness and relaxation products.
Services
Hot Tub Sales
Swim Spa Installation
Sauna Repair
Emergency Service
Valet Maintenance
Winterization
Relocation Services
Water Care Programs
Financing Options
Product Warranty Support
Details
- Year established: 1978
Highlights and features
- We offer 40+ years of expertise in home wellness solutions.
- Our factory-trained technicians provide award-winning service and repairs.
- We guarantee transparent pricing with no hidden fees.
- Our team delivers personalized consultations for tailored solutions.
- We support local communities through veteran and charity programs.
What people say
Fantastic staff
Great delivery service
Prompt repairs
Excellent product knowledge
Reliable valet program
Services
Hot Tub Sales
We offer a wide selection of premium hot tubs designed for relaxation and hydrotherapy. Our experts guide customers through choosing the right model based on seating capacity, jet configurations, and energy efficiency. With brands like Sundance Spas, we ensure durable, high-performance units tailored to individual wellness goals and backyard spaces.
Swim Spa Installation
Our team specializes in installing swim spas that combine fitness and relaxation. We handle site preparation, electrical requirements, and positioning to ensure optimal functionality. From compact units to luxury models, we provide end-to-end solutions for residential and commercial properties across New England.
Sauna Repair
We diagnose and fix sauna issues including heating elements, control panels, and insulation problems. Our technicians use manufacturer-approved parts for Finnleo and other leading brands. Regular maintenance services extend equipment lifespan while ensuring safe, efficient operation for home and commercial users.
Emergency Service
Available for urgent hot tub, swim spa, and sauna malfunctions, our emergency service prioritizes critical issues like heating failures and leaks. Factory-trained technicians respond promptly with GPS-equipped vans stocked with essential replacement components to minimize downtime and prevent further damage.
Valet Maintenance
Our valet programs offer scheduled cleaning, water chemistry balancing, and filter maintenance. Options include weekly, bi-weekly, or monthly visits tailored to usage patterns. This service ensures hassle-free ownership by maintaining optimal water quality and equipment performance year-round for hot tubs and swim spas.
People
Ginny Nolan
Brand Manager
Ginny Nolan leads brand strategy at New England Spas, leveraging over 15 years of marketing experience in the wellness industry. She focuses on enhancing customer engagement through digital initiatives and community partnerships while maintaining the company's family-owned values.
Justin Gardner
Sales Manager
Justin Gardner oversees sales operations with a client-first approach, combining product expertise with attentive service. He trains our sales team to prioritize customer needs, ensuring informed decisions about hot tubs, saunas, and financing options for residential and commercial clients.
Bruce Bourassa
Delivery Manager
Bruce Bourassa manages logistics for spa installations and deliveries across New England. With two decades of experience, he ensures timely, damage-free transport and setup, coordinating teams to meet customer timelines while maintaining safety standards during complex backyard placements.
Jeremiah Belanger
Service Manager
Jeremiah Belanger leads our service department, overseeing emergency repairs and maintenance programs. He supervises technicians in diagnosing issues with hot tubs, swim spas, and saunas, implementing efficient solutions while maintaining clear communication with clients about service timelines and costs.
Questions
What hot tub brands do you carry?
We specialize in Sundance Spas, known for advanced hydrotherapy features and energy-efficient designs. Our inventory includes various models suited for different family sizes and wellness goals.
Do you offer spa maintenance plans?
Yes, our valet service provides weekly, bi-weekly, or monthly maintenance including water testing, filter cleaning, and chemical balancing to keep your hot tub or swim spa in optimal condition.
Can you install a hot tub in a small backyard?
Our team handles installations in spaces of all sizes, using specialized equipment to position spas through narrow pathways or around obstacles while ensuring proper electrical and plumbing connections.
What financing options are available?
We offer flexible financing through approved lenders, including seasonal promotions like $2,000 discounts on Sundance Spas and free SmartTub technology upgrades to enhance your ownership experience.
Do you service older hot tub models?
Yes, our technicians repair all major brands regardless of purchase location. We stock common replacement parts and provide diagnostics to extend the lifespan of existing units.
What's included in winterization service?
Our $799 winterization includes draining, antifreeze treatment, equipment protection, and cover installation to prevent freeze damage. We also offer unwinterizing services at the same rate for spring reactivation.
Videos
Reviews (7)
Paul Ferguson
Jan 22, 2022
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I purchased a hot tub from NE Spas many years ago, and it started acting up. It took me a while to get an appointment (we are in a pandemic after all) but today Dave Groulx came by. I am an engineer and watched over Dave's shoulder as he expertly debugged the problem and made recommendations to fix it and address other needs. Dave replaced the circuit board in 10 minutes and completely resolved the issue. Not a cheap fix but compared with the price of a new tub well worth it! We will be soaking outside again tomorrow!
Cody Davis
Jan 21, 2022
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Shopping for a hot tub was a wonderful experience at New England Spas! Even though I was shopping for an out of state home and knew I couldn't buy there, Rosalie was very helpful and knowledgeable. Helped us so much by getting to try out one of the hot tubs and get to feel for what we were looking into. Thank you!
Ferial Harfouch
Dec 24, 2021
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The worst experience that we have ever encountered with a a service company. They came in to repair a spa, then replaced a part without discussing it with the owner, charged what they charged, the spa was not even repaired. We called again and after many tries, we finally got someone to talk to us. They said in writing that they would send a technician to look at it again "Free of Charge" again we get charged a huge amount and they say that the part cannot be refunded and still the spa is not working. They are a rip off!
Vanessa T. Vanaturn
Oct 27, 2021
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Buying our swim spa through New England Spas has been a great experience from start to finish! I wanted to give a shoutout to a few people that have really gone above and beyond during this process. Jeff Meunier has been amazing in helping us with the purchase of the spa as well as any questions at all that have come up during the process. Bruce and his team are incredible (we had a very tight space that we were determined to fit the swim spa and they made it happen!). After the installation I just wanted to double check the electrical and one of their service guys Matt Bernier came out and was
John L.
Oct 06, 2021
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Was have a issue during my seasonal start up of my hot tub. Explained over the phone with Ellen Levine that I was getting a "Flo Error". She described a couple of scenarios of what it might be. Unfortunately do to the pandemic I had a wait a couple of weeks for the service apt. Ellen told me to keep a small space heater inside the cabinet to prevent freezing until the tech could get there. Great Idea! Once Nicholas Groulx was able to come, he quickly diagnosed the issue and easily replace the flow switch, and we were back in business. Nick was onsite for maybe 30min. The one negative was the cost
Michael Sabovik
Sep 15, 2021
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Could not be happier with our NE Spas experience! Jason, Bruce, and also the team that ultimatley delivered the swim spa were all top notch. Jason was amazing. Treated us like friends from the start, had us try out a few of the models we were looking at, and answered every single question we had (and I had a lot of questions :-) I highly recommend visiting their showroom and/or warehouse to try out the type of spa you are looking for. It really helps you choose the best option for you. And when I visit the Natick store to pick up supplies, Jason and I pick up our conversation like it was yesterday
Marcy P.
Feb 22, 2021
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Timing is everything! We ordered our hot tub at the beginning of the pandemic and Thank God we did. Last Spring I think they had so much demand that it went through October! We use our hot tub almost every night and even put a tv inside in the window frame so we can watch the game while soaking. It has become a ritual for our family for a nightly dip and has become the envy of the neighborhood as we all look a lot more relaxed than we did in the beginning of the pandemic. I would recommend Norm and New England Spas to anyone looking to relax and spend more time with the family!
