Business Details
41 Years
experience
Your Source for Official Smokey Bear Merchandise
Woodland Catalog was founded in 1985 as a home-based business by Dawna Matiaco, who left her teaching career to focus on family. The company transitioned to family ownership in 2023 under Dawna's daughter Julianna Matiaco, who continues its tradition of personalized service. Specializing in USDA Forest Service-licensed Smokey Bear and Woodsy Owl merchandise, the business contributes a percentage of sales to wildfire prevention programs. From an 8-page black-and-white catalog, we've expanded to a 64-page full-color publication and robust online platform serving customers across the U.S. and Canada. After operating from multiple locations including Moscow, Idaho, we relocated to a purpose-built facility in West Richland, Washington in 2023.Our commitment to exceptional customer service remains unchanged, combining fast order fulfillment with guaranteed satisfaction. We maintain deep industry expertise through decades of specialization in forest conservation-themed merchandise. Our authoritative position in this niche market is built on transparent business practices and ethical partnerships with environmental organizations. As a small business with national reach, we balance operational efficiency with the personal touch that has defined our customer relationships since our founding.
Services
Smokey Bear Gifts
Drinkware
Apparel
Educational Materials
Forest Conservation Merchandise
Catalog Sales
Online Retail
Gift Wrapping Service
Wholesale Distribution
Wildlife-Themed Products
Details
- Year established: 1985
Highlights and features
- Family-owned business with 38 years of specialized experience
- Official USDA Forest Service licensed merchandise program participant
- Personalized customer service with guaranteed satisfaction
- Free shipping offers for returning customers and subscribers
- Direct contribution to national wildfire prevention programs
Associations and certifications
- USDA Forest Service
Services
Smokey Bear Merchandise
We offer officially licensed Smokey Bear products including plush dolls, apparel, and drinkware. Our merchandise directly supports wildfire prevention initiatives through formal partnerships with the USDA Forest Service. Each purchase contributes to sustainable forest management programs.
Drinkware Products
Our drinkware line features Tervis tumblers, collapsible cups, and insulated beverage containers. These products combine practical functionality with forest conservation messaging. All items meet commercial durability standards while supporting environmental causes.
Educational Materials
We provide activity books, coloring pages, and educational kits promoting fire safety awareness. These materials align with USDA Forest Service curriculum guidelines for youth education programs. Products are designed for classroom and home school environments.
Apparel & Accessories
Our clothing line includes hats, t-shirts, and outerwear featuring Smokey Bear and Woodsy Owl designs. The collection combines fashion with conservation messaging through officially licensed graphics and eco-conscious production methods.
Catalog Distribution
We maintain a bi-annual 64-page full-color catalog mailed to customers nationwide. The catalog features comprehensive product listings with detailed environmental impact information. Digital versions remain accessible for online shoppers.
People
Julianna Matiaco
Manager
Julianna Matiaco assumed leadership of Woodland Catalog in 2023, continuing her family's 38-year tradition of environmental stewardship through retail. With lifelong experience in forest conservation education, she maintains the company's commitment to personalized service while expanding digital operations. Julianna oversees all aspects of the business from the Washington headquarters.
Questions
Are your products officially licensed by the USDA Forest Service?
Yes, all Smokey Bear and Woodsy Owl merchandise is officially licensed through the USDA Forest Service.
How do purchases support wildfire prevention?
A percentage of all sales is directly contributed to national wildfire prevention programs and forest conservation efforts.
Do you offer international shipping?
We currently ship to the continental United States and Canada. International shipping options are not available.
What is your return policy?
Details about our return, exchange, and refund policy can be found on our website under 'Policies.'
Can I access digital versions of your catalog?
Yes, our full-color catalog is available in both print and digital formats for customer convenience.
Is gift wrapping available for purchases?
Yes, we offer a gift wrapping service for $5.00 per item at checkout.
Reviews (2)
Jill Michele Williams
May 17, 2015
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Dawn And Jim thank you so much for what you do for the Smokey Bear Assoc. it is always a pleasure to see you! See you in Idaho next year and we will come by Woodland to see you before❤️
Roberta Carlson
May 02, 2014
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Like the facebook timeline. Need more likes people. I will try to pass the word. Love the catalog. I have known of and loved Smokey since grammar school: 1950's. Woodland Enterprises is an important educational enterprise.
