Moss Deyong started Deyong's Shoe & Leather Repair in downtown Newport News in 1953. The business primarily serviced the thousands of employees of Newport News Shipbuilding with quality repair for their workboots. By 1955, Deyong's added retail goods to meet the demands of the workers by carrying products such as wallets, handmade leather goods, shoe care products, and even basic wellington style workboots.
By the late 1950's, spurred on by numerous customer requests, Deyong's expanded its offerings into western wear items, mainly boots. The collection steadily grew to include a general line of western boots, leather belts, and even cowboy hats. For the next 15 years, Deyong's would slowly evolve into more of a retail store than a repair shop.
By the late 1950's, spurred on by numerous customer requests, Deyong's expanded its offerings into western wear items, mainly boots. The collection steadily grew to include a general line of western boots, leather belts, and even cowboy hats. For the next 15 years, Deyong's would slowly evolve into more of a retail store than a repair shop.
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