Business Details
Your Trusted Audi Dealership in Traverse City, MI
Audi Traverse City has been serving automotive customers in northern Michigan since our establishment, combining decades of industry experience with a commitment to excellence in vehicle sales and service. Our team of factory-trained technicians and certified professionals specializes in Audi models, offering comprehensive maintenance, repairs, and parts solutions using state-of-the-art diagnostic equipment and Genuine Audi Parts. We provide an extensive selection of new Audi models including SUVs, sedans, and electric vehicles, alongside a curated inventory of certified pre-owned vehicles to suit diverse customer needs.Our financing experts work with drivers of all credit backgrounds to secure competitive rates through Audi Financial Services, ensuring accessible ownership opportunities. Committed to customer satisfaction, we maintain modern facilities with amenities like complimentary Wi-Fi and gourmet coffee in our service waiting areas, while our sales team prioritizes transparency and personalized guidance throughout the purchasing process. This dedication to quality service, extensive product knowledge, and customer-centric approach has established us as a trusted automotive partner in the Traverse City region.
Services
New vehicle sales
Pre-owned inventory
Service center
Parts department
Financing options
Highlights and features
- We offer factory-trained Audi technicians with specialized expertise in all Audi models
- Our inventory includes the complete lineup of new Audi vehicles and certified pre-owned models
- We provide Audi Financial Services with competitive financing rates for all credit profiles
- Our service center features state-of-the-art diagnostic equipment and Genuine Audi Parts
- We maintain modern facilities with customer amenities during vehicle service appointments
Services
New Vehicle Sales
We offer the complete lineup of new Audi models including SUVs, sedans, coupes, and electric vehicles. Our sales team provides expert guidance through the purchasing process with transparent pricing and financing options. Customers benefit from manufacturer incentives and our commitment to helping drivers find the perfect Audi for their lifestyle and budget.
Pre-Owned Inventory
Our certified pre-owned Audi selection features meticulously inspected vehicles with remaining factory warranties. We maintain a diverse inventory of previous model years that meet strict quality standards, offering cost-effective ownership options while maintaining Audi's renowned performance and engineering excellence.
Service Center
Factory-trained technicians perform maintenance and repairs using Audi-approved diagnostic tools and genuine parts. Services range from routine oil changes to complex engine diagnostics, with amenities like complimentary car washes and comfortable waiting areas featuring Wi-Fi and refreshments during service appointments.
Parts Department
We supply genuine Audi OEM parts and accessories for all model years. Our parts specialists help customers find exact-fit components for maintenance, repairs, or customization projects, ensuring proper function and longevity while maintaining vehicle warranty compliance.
Financing Options
Audi Financial Services provides competitive financing rates for qualified buyers. Our finance team assists customers with loan applications, lease agreements, and payment plan customization, working with various credit profiles to make Audi ownership accessible and affordable through transparent terms.
Questions
What new Audi models are currently available?
We carry the complete Audi lineup including Q5, Q3, A5 models, SUVs, sedans, and e-tron electric vehicles. Check our inventory online or contact us for specific model availability.
Do you offer service for non-Audi vehicles?
Our service center specializes in Audi models only. Technicians receive specific Audi factory training to maintain proper service protocols for all Audi vehicles.
What financing options exist for pre-owned Audis?
We offer competitive APR rates through Audi Financial Services for certified pre-owned vehicles. Contact our finance department for current offers and personalized payment plans.
Are parts available for older Audi models?
Our parts department stocks genuine components for all Audi model years. If a part isn't in stock, we can typically order it with quick turnaround times for repair needs.
What service amenities are provided?
We offer complimentary Wi-Fi, gourmet coffee, and refreshments in our modern waiting area. Customers receive free exterior car washes with completed service appointments.
What are your service department hours?
Service hours are Monday-Friday 7:30 AM - 6:00 PM, Saturday 8:00 AM - 12:00 PM. Closed Sundays. Appointments recommended but walk-ins welcome based on availability.
Reviews (6)
Jacqueline Coleman
Jan 18, 2022
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Serra Audi Traverse City made the experience of buying a vehicle online totally awesome. They are very professional and a joy to do business with. My salesman Dan Hollister walked me through the entire process and I will definitely do business with him in the future.
Earl Krebs
Dec 18, 2021
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I had some service work done at Serra Audi of Traverse City and Garthe Alderman handled the service work for me, I must say I have never had a more concerned service manager take of my 2015 Audi. He always greets the customer with a pleasant smile. He also called me later to ask if the vehicle is doing O.K. Serra is very lucky to have you!! Thank You Garthe and Serra for doing a great Job!!
Earl
Earl
Jessica Kernohan
Dec 16, 2021
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Eric took the time to understand what we wanted in our next vehicle and educate us on our options. He also managed to find a vehicle that met all of our expectations. Excellent service and communication throughout the entire process.
Joan Licht
Dec 13, 2021
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Dan was available and appropriately helpful in my decision to purchase. I appreciate his quick responses to my questions, and non-pressured sales approach. He continues to be very open to questions as they arise and has made me feel welcome to return to the dealership anytime.
Jay Baron
Aug 19, 2021
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I love my Q7 and only want it to be maintained by the best. At my first service at Serra Audi of Traverse City they did a great job. Garthe contacted me before I arrived to make sure everything would be ready just in case any special parts would be needed. Then, when I arrived without even getting out of the car, I drove directly into their garage where I was met by the service manager, Garthe. My order was all written up before I got there and my loaner vehicle was ready for me in minutes. A few hours later they contacted me when my car was ready. Service was great and the car was cleaner than
Ray Pezzi
Nov 25, 2020
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I would ***HIGHLY*** recommend Eric to anyone considering buying a car. Throughout the process, I was very impressed by his honesty, attentiveness, and intelligence. Even in the strange, topsy-turvy world of Covid-19, he made it a very smooth, easy process to trade in my old car and buy a new Audi. I've owned a lot of cars over the course of my life, but this was easily the best purchasing experience I've ever had.