Business Details
37 Years
experience
Global Public Relations & Media Solutions
Established in May 1989, SSA Public Relations operates as a full-service agency specializing in public relations, promotions, and interactive media. Our approach integrates traditional media outreach with digital and social media strategies to build brand visibility and consumer trust. With a team-based methodology, we provide tailored campaigns encompassing content creation, product integration, and promotion execution for clients in entertainment, consumer products, and B2B sectors.Our in-house satellite media tour services and global media relations expertise position clients for targeted exposure across television, film, publishing, and direct response industries. Headquartered in Calabasas, California, we combine 35 years of experience with a proactive strategy to deliver measurable results for corporate and entertainment clients.
Services
Public Relations
Promotions
Digital Media
Satellite Tours
Creative Campaigns
Consumer Sweepstakes
Trade Show Representation
Media Relations
Content Creation
Social Media Strategy
Details
- Year established: 1989
Highlights and features
- We offer a team-based approach with dedicated professionals across three offices
- Our in-house satellite media tour service provides global broadcast capabilities
- 35+ years of experience serving entertainment, consumer products, and B2B sectors
- Integrated campaigns combining traditional media with digital and social strategies
- Specialized divisions for public relations, creative promotions, and advertising
Services
Public Relations
SSA Public Relations develops comprehensive PR strategies combining traditional media outreach with digital platforms. Our team secures media placements through press releases, interviews, and event coordination while leveraging social media for enhanced visibility. With expertise in entertainment and consumer products sectors, we create targeted campaigns that build brand authority and drive business growth through integrated marketing approaches.
Creative Promotions
Our promotions division specializes in television, film, and product sweepstakes campaigns. From concept development to prize fulfillment, we manage all aspects including legal compliance, media partnerships, and winner selection. The service includes custom creative design, state filings, liability insurance, and multi-channel advertising to maximize audience engagement and brand exposure for entertainment and retail clients.
Satellite Tours
SSA's in-house satellite media tour service connects clients with global broadcast opportunities. We coordinate live television and radio interviews across multiple markets simultaneously, distributing professionally produced digital materials to news outlets nationwide. This service includes electronic press kits, video news releases, and real-time media distribution to amplify client messaging through strategic broadcast placements.
Digital Media Strategy
We create integrated digital media strategies that combine social media management with content creation. Our services include hashtag campaigns, social hub development, and cross-platform content distribution. By merging traditional PR with modern digital tactics, we help clients build lasting consumer relationships through targeted online engagement and data-driven content optimization for maximum market penetration.
Trade Show Representation
SSA provides on-site media representation at major industry events including NATPE, MIPCOM, and CES. We prepare clients for trade show participation through customized media materials, press conference coordination, and targeted publicity campaigns. Our team ensures maximum exposure through strategic media outreach and event-specific promotional strategies tailored to entertainment, publishing, and consumer product industries.
People
Steve Syatt
CEO
Steve Syatt founded SSA Public Relations in 1989 and leads with 35+ years of media relations expertise. He pioneered the agency's team-based approach and integrated marketing philosophy, emphasizing proactive media engagement and client collaboration across entertainment, consumer products, and B2B sectors.
Questions
What industries does SSA Public Relations specialize in?
SSA specializes in entertainment (TV, film, music), consumer products, direct response marketing, publishing, and B2B sectors with global media relations expertise.
How does SSA handle international media campaigns?
Our agency combines traditional media outreach with digital strategies, utilizing in-house satellite tours to place clients globally through coordinated broadcast and online media distribution.
What promotional services does SSA offer?
SSA Creative Promotions manages sweepstakes campaigns including creative design, legal compliance, prize fulfillment, and multi-market media partnerships for entertainment and retail clients.
How does SSA approach client account management?
We use a team-based model with dedicated professionals across three offices, ensuring 24/7 availability and immediate response times for all client needs and media opportunities.
What trade show services does SSA provide?
We offer comprehensive on-site representation at major industry events including NATPE, MIPCOM, CES, and licensing shows with customized media materials and press coordination.
How does SSA integrate digital media with traditional PR?
Our approach combines press releases and media interviews with social media campaigns, content creation, and targeted online advertising to build comprehensive brand visibility strategies.
