Business Details
27 Years
experience
Innovative Footwear Technology for Comfort & Safety
Insolia has been at the forefront of footwear innovation since 1999, combining biomechanical research with patented technologies to revolutionize comfort and safety in footwear. Our Insolia technologies address fundamental issues in foot mechanics through decades of scientific study and practical application. With global operations spanning R&D in San Antonio, manufacturing in Asia, and corporate headquarters in Salem, NH, we deliver solutions proven by independent laboratory testing and 25 years of consumer experience. Our team of engineers, medical professionals, and business leaders has commercialized over 60 million pairs of footwear incorporating our innovations. We maintain rigorous quality standards through 31 issued patents and 15 pending applications worldwide, ensuring our partners receive exclusive, protected technologies.Our research-driven approach has produced measurable improvements in walking efficiency, pressure distribution, and injury prevention across all footwear categories. From high-heeled shoes to athletic cleats, our solutions integrate seamlessly with standard manufacturing processes while maintaining aesthetic design integrity. We provide comprehensive technical support and licensing agreements to ensure successful implementation for global footwear brands. Our commitment to sustainability drives ongoing development of biodegradable materials and eco-friendly production methods. Through continuous innovation and scientific validation, we remain dedicated to advancing footwear technology that benefits both consumers and manufacturers.
Services
Footwear biomechanics analysis
Cleat design optimization
Insole technology development
Patent licensing programs
Sports injury prevention solutions
Details
- Year established: 1999
Highlights and features
- 25 years of biomechanical research validated by independent laboratory testing
- 31 issued patents and 15 pending applications worldwide
- Proven 10-40% improvements in walking efficiency and comfort metrics
- Global manufacturing partnerships across three continents
- Sustainable material development with biodegradable components
Services
Insolia Field Cleats
Our biomechanically optimized cleats reduce non-contact ACL injury risk through patented stud placement around the great toe joint. The single center of rotation aligns with natural foot pivot points during high-force maneuvers. This design maintains traction while enabling proper heel lift and forward weight shift during athletic movements.
Insolia Flex Technology
Dynamic arch support system that allows natural foot flexion during walking and running. The asymmetric depression under the great toe joint enables proper joint drop and rotation. This triggers the body's natural windlass mechanism for energy-efficient movement while reducing leg and lower back strain.
Insolia Cradle Heel Cup
Anatomically correct heel cup matching the calcaneus bone's natural shape. The asymmetrical design with medial support reduces plantar fascia strain. Provides enhanced balance and stability through improved proprioceptive feedback during both static and dynamic activities.
Insolia Heels Technology
Weight redistribution system for high-heeled footwear that shifts pressure from forefoot to heel. Combines biomechanical engineering with fashion design to maintain aesthetic appeal while enabling three times longer wear duration. Incorporates metatarsal support for enhanced stability.
OEM Component Integration
Custom implementation of patented technologies in footwear production. Provides CAD files and technical support for integrating Insolia systems into various shoe types. Solutions work with standard manufacturing processes without requiring equipment changes or design modifications.
People
Michael Backler
President, CEO
25+ years in international business development with expertise in branding and strategic planning. Former Corporate Director at Malden Mills where he grew Polartec brand sales. Holds BS and MBA degrees from MIT and Harvard Business School.
Dr. Howard Dananberg
Founder, Director of Technology
Podiatric physician pioneer in computerized in-shoe pressure analysis. Developed Insolia Heels technology through 25 years of biomechanical research. Holds patents in footwear technology and serves as Contributing Editor to the Journal of the American Podiatric Medical Association.
Brian G.R. Hughes
Chairman, Director of R&D
MIT and Harvard-trained engineer with extensive technology development experience. Co-founder of PTAT Systems that built first transatlantic fiber cable. Led commercialization of Insolia Heels technology since 2004.
Norman Soloway
Founder, Director of Intellectual Property
AV-rated patent attorney and MIT graduate with expertise in intellectual property law. Founding partner of Hayes Soloway LLC. Holds key patents in footwear technology and serves on multiple academic advisory boards.
Questions
How does Insolia technology prevent ACL injuries?
Our cleat design maintains natural great toe joint motion during athletic maneuvers, enabling proper weight distribution and knee alignment to reduce non-contact ACL injury risk.
What makes Insolia insoles different from regular insoles?
Our patented dynamic arch support works with natural foot motion rather than restricting it, proven to improve walking efficiency by 10% and forefoot comfort by 40%.
Can Insolia technology be added to existing shoe designs?
Yes, our solutions integrate with standard manufacturing processes without requiring design changes, allowing easy implementation in both new and existing footwear models.
How does Insolia help with high heel comfort?
Our technology redistributes weight from the forefoot to the heel through biomechanical engineering, enabling three times longer wear duration without sacrificing style.
What scientific research supports Insolia technology?
25 years of biomechanical research, independent laboratory testing, and clinical studies validate our technology's benefits for pressure distribution, walking efficiency, and injury prevention.
Are Insolia products environmentally friendly?
We use sustainable materials including biodegradable EVA foam and corn starch components, with ongoing development toward 100% sustainable and degradable products.
