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16 Years
experience
Custom Apparel & Promotional Products in Hartland, WI
Mid-City Sports has been a trusted provider of custom apparel and promotional products for over 40 years, serving businesses, organizations, and individuals in Hartland, Wisconsin. Our expertise spans screen printing, embroidery, web store development, and creative design, with an in-house team dedicated to delivering high-quality, personalized solutions. We combine advanced technology with hands-on customer service to ensure every project meets exact specifications, from concept to completion. Our commitment to excellence is reflected in our use of top-tier equipment for both manual and automated printing processes, accommodating orders of all sizes. With a focus on innovation and client collaboration, we help brands bring their visions to life through professional graphic design and product customization.

Our teams dedication to quality is evidenced by long-standing partnerships with clients across diverse industries, including hospitality, nonprofits, and corporate sectors. We maintain rigorous standards for logo precision and product durability, ensuring consistent satisfaction for every order. Transparency in pricing and clear communication guide our interactions, with minimum order requirements tailored to maintain craftsmanship. Our operational hours and contact details reflect our accessibility and commitment to supporting client needs efficiently. This combination of experience, technical capability, and customer-centric approach has solidified our reputation as a leader in the local apparel customization industry.
Services
Screen Printing Embroidery Web Stores Promotional Items Creative Art
Details
  • Year established: 2010
Highlights and features
  • We have over 40 years of experience in custom apparel and promotional products.
  • Our in-house design team ensures precise logo and branding execution.
  • We offer fast turnaround times for screen printing and embroidery orders.
  • Our skilled technicians use both manual and automated presses for quality.
  • We provide personalized sales associate support for every custom order.
What people say
Quality work Amazing team Dedicated service Excellent price point Willing to go the extra mile
Services
Screen Printing
Our screen printing service produces high-quality, durable designs on apparel and merchandise. Using advanced presses, we handle orders of all sizes with precision. Clients receive personalized support from design to final product, ensuring logos and graphics meet exact specifications. Minimum orders start at 12 items, with pricing based on complexity and volume.
Embroidery
Professional embroidery services add a polished look to uniforms, apparel, and accessories. Our team uses top-tier machines to create crisp, detailed designs. Orders require a minimum of six items, with pricing determined by stitch count and decoration locations. Clients benefit from expert guidance on thread colors and fabric compatibility.
Web Stores
We develop custom web stores for businesses and nonprofits to sell branded apparel and products. Our platform handles transactions, sizing inquiries, and order fulfillment. Setup includes design collaboration and branding integration. Standard turnaround is three weeks, with pricing based on product volume and customization needs.
Creative Art
Our in-house artists specialize in creating logos, branding materials, and custom graphics. The team works directly with clients to refine concepts and ensure visual consistency across products. Services include design adjustments, color matching, and file preparation for screen printing or embroidery applications.
Promotional Items
We supply customized promotional products like pens, umbrellas, and accessories with logos or slogans. The team assists in selecting items that align with brand goals and budget. Orders are fulfilled alongside apparel services, ensuring cohesive branding across all materials.
People
Julie Reuteman
Owner, Retail Sales
Julie Reuteman leads retail sales at Mid-City Sports, leveraging her expertise in apparel customization to meet client needs. With decades of industry experience, she focuses on delivering quality products and personalized service.
Joe Reuteman
Owner, Sales/Business Development
Joe Reuteman drives business growth at Mid-City Sports, combining strategic vision with hands-on sales leadership. His 40+ years in the industry ensure clients receive tailored solutions for their branding and apparel requirements.
Matt Geary
Owner, Sales/Business Development
Matt Geary specializes in expanding Mid-City Sports' partnerships through innovative sales strategies. His deep understanding of promotional products and apparel helps businesses achieve their marketing goals efficiently.
Charlie Reuteman
Owner, Sales/Business Development
Charlie Reuteman supports client acquisition and retention at Mid-City Sports. His focus on relationship-building and market trends ensures businesses receive competitive, customized solutions for their branding needs.
C.J. Bettin
Art Director/Marketing Coordinator
C.J. Bettin leads creative direction at Mid-City Sports, transforming client concepts into visually compelling designs. Their artistic expertise ensures logos and branding materials maintain consistency across all printed and embroidered products.
Questions
What services does Mid-City Sales offer?
We provide screen printing, embroidery, web stores, promotional items, and creative design services for custom apparel and branded merchandise.
What are the minimum order requirements?
Screen printing requires a minimum of 12 items; embroidery orders need at least 6 items per design.
How long does production take?
Standard turnaround is 3 weeks for web stores; screen printing and embroidery timelines vary based on order complexity.
Do you handle design work?
Yes, our in-house art team creates and refines logos and graphics for all customization projects.
Can I order less than the minimum?
Contact our sales team to discuss options for orders below minimum quantities.
Reviews (7)
Deb T.
Sep 24, 2021 Report
Service is the best here! We work with Gavin (sales) for corporate clothing and giveaways. Just received a large order of microfiber cloths today (he dropped them off in person!) and they look great. He saved the day because these were time-sensitiveand he steered us toward a certain vendor known for reliability. Highly recommend!
Tyler Junk
Jan 09, 2021 Report
Mid-City Sports was so helpful when I needed to design a onsie for an expecting friend. Thanks for the great service and the even greater product! Will order again for my apparel needs.
Benji Dvorak
Aug 28, 2020 Report
Great people, great store, and great quality. All around great experience, especially if youre looking for athletic wear, spirit wear, or any custom made clothing thatd you or your team needs!
Omni Solutions
Jun 02, 2020 Report
If you're ever in need of corporate apparel, contact Mid-City Sports! Thank you for continuously keeping our employees happy.
Joseph Walker
Jun 13, 2019 Report
November 2018: I can't say enough about how the people make this place great. It's a small store but they bend over backwards and work with other businesses to get you what you want. Every time I go, I feel like I get celebrity service. Go in, meet the staff, buy something. Tell them what you want and they will do everything they can to make it happen. They even rushed orders for me without an upcharge and communicate every step of the way. Good people means good business.
Joey Self
Feb 03, 2019 Report
As an Arrowhead student, I was a frequent customer of Mid-City Sports. I directed all organizations I was involved in to use them. They were always prompt with our orders and took all needs into consideration. I would highly recommend them to anyone in need of apparel.
J. K. Seasonal Services
Nov 16, 2017 Report
Great company to work with! We order all of our company uniforms and apparel through Mid-City Sports. Quality customer service, and affordable prices. As a business owner myself I would recommend Mid-City to anyone in the market for screen printing or custom printed apparel!