Business Details
43 Years
experience
Trusted Health Insurance Solutions in North Richland Hills, TX
Lay & Williams has been a trusted partner in health insurance solutions since 1983, specializing in individual, group, and Medicare plans tailored to meet diverse client needs. Our team of seasoned professionals brings decades of combined experience in navigating complex insurance landscapes, ensuring clients receive personalized coverage that balances affordability with comprehensive protection. We prioritize ongoing education and active involvement in professional associations to stay ahead of legislative changes and industry trends. Our approach focuses on eliminating waste in healthcare options while simplifying administrative processes for businesses and families. With deep roots in the North Texas community, we serve as benefit specialists rather than mere policy sellers, dedicating ourselves to understanding each client's unique circumstances.Our commitment to excellence is reflected in our membership with organizations like the National Association of Benefit and Insurance Professionals and our track record of helping clients through major industry shifts like the Affordable Care Act. We measure success through long-term client relationships, evidenced by testimonials praising our expertise, responsiveness, and ability to secure optimal coverage. Our services extend beyond transactional interactions, offering continuous support to adapt policies as clients' needs evolve over time. This philosophy has sustained our reputation as a reliable partner in health insurance solutions for over four decades.
Services
Individual Health Insurance
Group Health Plans
Medicare Supplements
Dental Insurance
Short Term Insurance
Travel Insurance
Business Insurance
Details
- Year established: 1983
Highlights and features
- We have over 40 years of experience in employee benefits and health insurance.
- Our team maintains active memberships in major industry associations like NAHU.
- We specialize in customized solutions for both individual and group plans.
- Our agents hold leadership positions in professional insurance organizations.
- We provide ongoing support through complex regulatory changes and policy updates.
What people say
Extremely knowledgeable
Professional and helpful
Best team to deal with
Consummate insurance professionals
Outstanding customer service
Services
Individual Health Insurance
We design customized health insurance plans for individuals and families, focusing on affordability and comprehensive coverage. Our specialists analyze your medical needs, budget constraints, and preferred providers to create tailored solutions. With access to multiple carriers, we ensure clients receive competitive rates while maintaining flexibility to adapt policies as life circumstances change.
Group Health Plans
Our team develops cost-effective group insurance solutions for businesses with 2-50 employees, balancing employer contributions with employee affordability. We streamline enrollment processes, provide compliance guidance for ACA requirements, and offer ongoing support to adjust plans as companies grow. Our industry partnerships enable access to exclusive group rate structures and value-added wellness programs.
Medicare Supplements
We specialize in Medicare Advantage and Part D drug plans, helping seniors navigate coverage options while minimizing out-of-pocket expenses. Our advisors explain Original Medicare limitations and provide comparative analyses of supplement plans. We maintain up-to-date knowledge of annual Medicare changes to ensure continued alignment with clients' evolving healthcare needs.
People
Robert M. Lay
Founder
With over 40 years in employee benefits, Robert holds advanced degrees from Columbia and Wharton. He maintains leadership roles in multiple insurance associations and has received numerous industry awards, including the NAHU Leading Producers Roundtable recognition.
Ashley Myles
Partner
As Bob Lay's daughter, Ashley brings personal insight into insurance challenges families face. Licensed in 2017, she combines generational experience with modern understanding of current healthcare regulations while actively participating in community organizations.
Questions
What types of health insurance plans do you offer?
We provide individual/family plans, group coverage for businesses with 2-50 employees, Medicare supplements, short-term insurance, dental, travel, and HSAs.
How do you help clients choose the right plan?
Through personalized consultations analyzing medical needs, budget constraints, and coverage preferences, we compare multiple carrier options to find optimal matches.
Do you serve clients outside North Texas?
While based in North Richland Hills, we serve clients throughout Texas with both in-person and virtual consultation options available.
How do you stay updated on insurance regulations?
Our team maintains active memberships in professional associations like NAHU and participates in ongoing education programs to track legislative changes.
What sets your agency apart from competitors?
Our combination of 40+ years' experience, personalized service approach, and industry leadership positions enable deeper understanding of complex insurance solutions.
Videos
Reviews (5)
Cyndy T.
Jan 23, 2022
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Positive:Professionalism,Quality,Responsiveness
Bob is extremely knowledgeable about health insurance plans. He is always extremely responsive.
Bob is extremely knowledgeable about health insurance plans. He is always extremely responsive.
DeWayne Smart
Jun 04, 2021
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I typically dont write reviews just read them. But I did want to stop and take a minute to say how seamless Lay and Williams health insurance company made our decision for insurance for our group. They are very knowledgeable and gave us great guidance that would be the best fit for our company and employees. I would recommend them to any family or friends.
Nathan Vasseur
May 31, 2021
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Bob has handled the insurance for my company for a number of years now and we have always been pleased with his professionalism, high level of knowledge and expertise. I would highly recommend him to anyone looking to explore their health insurance options.
Nathan Randel
Dec 15, 2019
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Best vendor I have worked with! Period. Not even a doubt in my mind. Bob Lay is a man of integrity and has a tremendous wealth of knowledge when it comes to the confusing world of insurance for the small business. As a business owner, we are faced with all kinds of decisions when it comes to working with vendors for various needs. After 13 years of owning a small business, and working with Lay and Williams for the majority of that time, they remain the best vendor for any need that we have hired. I can't recommend highly enough!!
Scott & Amy Bolton
Dec 15, 2019
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Bob Lay has been very helpful getting us started on providing our business with health, dental and vision insurance. He gave us several options and advice so we could provide these benefits for our employees. He has always responded quickly and taken care of anything we asked of him. I would definitely recommend him to anyone.
