Business Details
Your Trusted Partner for Public Relations Solutions in Boston
As the founder of Maryanne Keeney Public Relations, I bring over two decades of experience in crafting impactful public relations strategies for lifestyle brands. My career began with foundational roles at agencies like Grey and MS&L, where I honed my expertise in media relations and brand positioning. Over the years, Ive earned recognition through nine Bell Ringer Awards and a Super Bell nomination, while maintaining active memberships with PRSA Boston and the Publicity Club of New England. My approach combines traditional PR with digital innovation, ensuring clients receive tailored solutions that drive measurable results. I specialize in launching new products, repositioning established brands, and leveraging influencer partnerships to amplify reach.Clients value my collaborative style, industry knowledge, and commitment to exceeding expectations. My work with national and local clients in food, hospitality, and consumer goods has consistently delivered media coverage and sales growth. With a Masters in Public Relations from Boston University, I combine academic rigor with practical insights to deliver strategic counsel. My clients success storiesfrom viral media campaigns to industry recognitionreflect my dedication to their goals. Whether working directly with entrepreneurs or alongside agencies, I prioritize transparency and results-driven communication. This practice thrives on building long-term relationships grounded in trust and mutual respect.
Services
Media Relations
Strategic Counsel
Product Launches
Reputation Management
Social Media Consulting
Content Creation
Influencer Partnerships
Marketing Messaging
Community Relations
Publicity Campaigns
Highlights and features
- We offer 20+ years of experience in lifestyle brand PR with proven media success.
- Our team has won nine Bell Ringer Awards and earned Super Bell nominations.
- We combine traditional PR with digital strategies for comprehensive brand exposure.
- Our clients include national food, hospitality, and consumer goods industry leaders.
- We maintain active memberships with PRSA Boston and Publicity Club of New England.
What people say
Exceeded expectations
Successful experience
Measurable business results
Exceptional media coverage
Long-term partnership
Services
Media Relations
We develop targeted media strategies to secure coverage in traditional and digital outlets. Our approach combines press releases, journalist relationships, and story pitching to enhance brand visibility. Clients benefit from increased media mentions and industry recognition through our proven outreach methods.
Product Launches
Our product launch campaigns create buzz through coordinated media tours, influencer partnerships, and strategic announcements. We craft compelling narratives that position new offerings for maximum market impact. Clients receive comprehensive support from pre-launch planning to post-campaign analysis.
Reputation Management
We help businesses shape public perception through consistent messaging and crisis communication strategies. Our services include media training, thought leadership development, and content creation to maintain positive brand equity. Clients gain tools to navigate industry challenges effectively.
Social Media Consulting
Our social media guidance focuses on platform-specific content strategies and audience engagement tactics. We provide training on maintaining authentic brand voices while leveraging analytics for performance improvement. Clients receive actionable plans to enhance their digital presence.
Strategic Counsel
We offer expert guidance on communication planning, market positioning, and campaign execution. Our counsel combines industry research with hands-on implementation support. Clients benefit from tailored recommendations that align with business objectives and market trends.
People
Maryanne R. Keeney
Principal
With 20+ years in PR, Maryanne specializes in lifestyle brand communications. She has won nine Bell Ringer Awards and worked with agencies like Grey and MS&L. Her expertise includes media relations, product launches, and influencer partnerships. She holds a Masters in Public Relations from Boston University.
Questions
What industries do you specialize in?
We focus on lifestyle brands including food and beverage, hospitality, consumer goods, and fashion sectors.
How do you measure PR campaign success?
We track media placements, brand sentiment, website traffic, and sales impact through regular performance reports.
Do you work with small businesses?
Yes, we specialize in helping entrepreneurs and small businesses build brand awareness through strategic PR.
What geographic areas do you serve?
Based in Boston, we work with clients nationwide while maintaining strong local media connections.
How do you handle crisis communications?
We develop proactive response strategies and provide real-time guidance to protect brand reputation during crises.
