Business Details
39 Years
experience
Your Trusted Partner for Printing Services in Santa Maria
Established in 1987 as a silk screen business, Point of Action has evolved into a leading marketing value-added reseller on California's Central Coast. Our expertise spans embroidery, vinyl printing, laser etching, and direct-to-film art digitizing, serving clients across California and nationally. Our team includes master embroiderers, graphic designers, and sign-makers who combine technical skill with creative vision to deliver impactful branding solutions. We prioritize personalized service, with knowledgeable staff guiding clients through every stage of the customization process. Our commitment to quality is reflected in our meticulous attention to detail and use of advanced techniques.With decades of experience, we help businesses stand out in competitive markets through tailored apparel and promotional products. Our streamlined process begins with a consultation to understand client needs, followed by design development and production using industry-leading equipment. We maintain strong relationships with garment distributors to offer bulk pricing on high-quality materials. Our Santa Maria facility serves as a hub for innovation, where we continuously expand our capabilities to meet evolving industry demands. This combination of expertise, technology, and customer focus has made us a trusted partner for businesses seeking professional customization solutions.
Services
Embroidery
Vinyl Printing
Laser Etching
Direct to Film
Art Digitizing
Patches
Details
- Year established: 1987
Highlights and features
- We have over 35 years of experience in custom apparel printing.
- Our team includes master embroiderers and graphic designers.
- We offer personalized customer support with knowledgeable staff.
- We serve both local and national businesses with consistent quality.
- Our process ensures high-quality results for every order.
Services
Embroidery
Our embroidery service transforms logos and designs into durable, professional-grade stitched artwork. Using advanced multi-head machines, we produce intricate details on apparel, headwear, and accessories. Clients receive digital proofs before production to ensure accuracy. This service caters to businesses seeking long-lasting branded merchandise.
Vinyl Printing
Vinyl printing creates vibrant, full-color designs on garments through precision-cut adhesive vinyl. Ideal for small batches and complex graphics, this method offers quick turnaround times. We use premium vinyl materials that withstand repeated washing without fading or cracking. This service suits teams and organizations needing cost-effective customization.
Laser Etching
Laser etching produces permanent, high-resolution designs on materials like wood, metal, and acrylic. Our industrial-grade lasers achieve fine details for awards, signage, and promotional items. This technique works well for clients requiring durable, professional-grade etching. We offer material sourcing assistance to ensure optimal results.
Direct to Film
Direct-to-film printing transfers full-color designs onto garments using specialized adhesive films. This process works on light and dark fabrics without underbase white ink. We produce soft, breathable prints that resist cracking. This service benefits businesses needing photorealistic designs with quick production times.
Art Digitizing
Art digitizing converts logos and graphics into machine-readable embroidery files. Our experts optimize designs for stitch efficiency and fabric compatibility. We provide format conversions for various embroidery machines. This service supports businesses requiring precise digital embroidery patterns for in-house production.
People
Isaac Porter
CEO
Isaac Porter leads Point of Action with over 30 years of industry experience, driving innovation in custom apparel solutions while maintaining quality standards established since 1987.
Deb Porter
CFO/Sales
Deb Porter manages financial operations and client relationships, combining strategic oversight with hands-on sales support to ensure client satisfaction and business growth.
Roberta Garner
Head Sales/Design
Roberta Garner leads sales and design teams, leveraging creative expertise to develop customized solutions that meet client branding objectives while maintaining technical feasibility.
Austin Porter
Sales/Lead Design
Austin Porter combines design innovation with sales expertise, helping clients visualize and implement effective customization strategies for apparel and promotional products.
Zac Bace
Production Manager
Zac Bace oversees production operations, ensuring efficient workflow and quality control across embroidery, printing, and etching departments to meet client deadlines without compromising standards.
Questions
What customization services do you offer?
We provide embroidery, vinyl printing, laser etching, direct-to-film printing, and art digitizing services for apparel, promotional items, and signage.
How do I place a custom order?
Contact us via phone or email to discuss your project details. We'll provide pricing options and guide you through the design approval process before production begins.
Do you handle bulk apparel orders?
Yes, we source garments in bulk through distributor partnerships, offering cost savings while maintaining quality control for large quantity requests.
What file formats do you accept for designs?
We accept common digital formats like PNG, JPEG, and vector files for most services. Our team can also convert existing artwork for embroidery or printing.
How long does production typically take?
Standard turnaround time is 5-7 business days after design approval, with rush options available for urgent requests depending on current workload.
Reviews (4)
Jeremy Rubin
May 04, 2019
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The team at Point of Action always takes great care of me when I need Friendly Flipper apparel! Shout out to Austin!
Jordan Schleifer
Jul 29, 2018
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I needed to make a last minute gift for my mother's birthday, Deb was able to accommodate me, for a rush price of course. They are very fair and hard working, I would recommend them to anyone!
Mayra Laurel
Jul 08, 2018
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I used them for our leagues football merchandise and personalized gear and they did such an awesome job! Roberta was very helpful from beginning to end and even worked with our deadlines. The owner, Deborah, was also very nice and kept in touch through the whole process. Overall great experience and all the shirts, hats and gear bags look great! I look forward to working with them again.
Giles Clement
Jul 05, 2016
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I went for the name and was hoping Steven Segal taught embroidery classes. No such luck, but it is a nice shop.
